Overview

About The Pro CFO

The Pro CFO delivers CFO-led bookkeeping, financial reporting, and fractional CFO services to growth-focused businesses doing $1M to $25M in revenue.

Most owners we meet are stuck with reports they can't use: books that are "technically done" but don't add up. We fix the financial foundation, deliver reporting you can actually read, and guide decisions with forward-looking CFO insight.

Three-stage service path:

Foundations: clean-up, reliable monthly financials, cash flow tracking
CFO Navigator: monthly strategy calls, budget vs. actual, forecasting
Fractional CFO: pricing, planning, capital decisions, board-ready reporting

Our clients also get The Pro CFO App (theprocfo.app), built by my software company Tellwether. It adds AI-powered financial analysis, a Business Health Score, and rolling cash flow forecasts for QuickBooks users, plus the monthly Small Business Financial Health Report built from real, anonymized QuickBooks data.

Fixed monthly pricing. 30-day money-back guarantee.

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Focus

Service Focus of The Pro CFO

How the team's effort is distributed across services.

100%

Industries Focus

10%10%10%10%10%10%10%10%10%10%

Client Focus

Small Business75%
Medium Business25%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

The Pro CFO App
Health score, cash forecasts, AI financial analysi
Claude
Drafts financial summaries & ProForma models
Fireflies.ai
Transcribes client calls, captures action items

Where we are

Locations (1)

Offices where The Pro CFO operates.

Headquarter
United States

United States

25108 Marguerite Pkwy, Suite A340
Mission Viejo, California 92692