Sneakers Apps, LLC

We design and build apps that grow businesses.

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There’s nothing worse than launching an app for your business and not getting results. It wastes time & money to build, lowers employee morale, and leaves you with an app that costs money every month to support.

That’s why at Sneakers Apps we create a strategy for your app that fully aligns with your business goals. Our lean, agile design methodology helps us design your app and get user feedback as quickly as possible so that we can validate results and iterate.

When you entrust us to design and build your app you know that your app is in good hands and you can feel confident that your app will deliver results for your company.

Why the name Sneakers Apps?
We get asked a lot: “What’s with the name Sneakers Apps?” In short, we love apps and wanted to encapsulate the concept of creating technology for people on the go. When we started looking for words associated with movement ultimately the name Sneakers Apps was born.

Our Mission
When people spend time on their mobile phones they deserve to use beautifully crafted apps. That’s why we’re on a mission to design one thousand apps by 2030 because we want people to have an easier time using their phones in their day-to-day lives.

$100 - $149/hr
10 - 49
2014
Locations
United States
411 Lafayette St, 6th Floor, NYC, New York 10003
6094405507
Singapore
290A Joo Chiat Road, Singapore, Singapore 427542

Focus Areas

Service Focus

50%
20%
10%
10%
10%
  • Mobile App Development
  • Web Development
  • App Designing (UI/UX)
  • Web Designing (UI/UX)
  • AR & VR Development

Client Focus

55%
25%
20%
  • Medium Business
  • Large Business
  • Small Business

Industry Focus

20%
10%
10%
10%
10%
10%
10%
10%
10%
  • Real Estate
  • Advertising & Marketing
  • Consumer Products

Sneakers Apps, LLC Executive Interview

Christopher White
Christopher White
Founder/CEO
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Please introduce your company and give a brief about your role within the company?
Sneakers Agency (aka Sneakers) is a full-service digital product development agency focused on helping brands launch and grow their businesses. Our core branding, product, and marketing services help brands at every stage of their journey and not just survive, but thrive. Sneakers Agency has been trusted by 50+ brands since 2014 from start-ups, to enterprises, to non-profits, and partner agencies. We are located in Soho, NYC, and Singapore. Our services include Branding, Design, User Interface, Research & Discovery, UX Strategy & Design, Android & iOS Mobile Development, Web & App Development, Marketing, QA & Deployment, DevOps, CRM & Hosting, SEO, and Social Media Marketing.

I’m the Founder/CEO of the firm. I started Sneakers in 2014 in Soho, NYC because of my passion for building mobile apps and my background as a software engineer.
What was the idea behind starting this organization?
I started Sneakers because I love creating mobile apps. I was a mobile software engineer for many years before I started the company and I wanted to be able to help clients build mobile apps/solutions and help them achieve their business goals at an affordable price.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Our business model combines an in-house team who handles product management/strategy, project management, lead engineering, design, and QA with offshore/nearshore engineering. That said, over time, we are pushing to bring more engineering in-house.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Our business model allows us to provide digital solutions to our clients at an affordable price point. It also allows us to provide short lead times for starting new projects and also cover a wide breadth of technological requirements.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We have always remained open to working with a wide array of industries. Our chief aim is to help our clients achieve their business goals. If we feel that we can do that and that we can deliver on their mobile app requirements then we’re always open to having a conversation. To date, we have worked with clients in Real Estate, Fitness, Health Care, Recruiting, and Travel, to name a few. A large majority of our customers are repetitive and work with us every month. Probably about 60-70% of our customers are repetitive.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
Wholistically speaking, we encourage our clients to take a long-term view to develop a mobile app. We focus on four key stages: Discovery, Launch, Grow and Retain. Going through all four stages will take 6-12 months in entirety. The first number of months are focused on Discovery and Launch. Once the app is launched, the focus needs to shift to Growth (aka User Acquisition) and Retention (constantly delivering value to your existing users) and this phase can take 6 months as you figure out how best to market your app and optimize for performance and iterate on new features.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
Depending upon the level of sophistication of requirements for the app, this can take 3-6 months of time. There needs to be time upfront for discovery where you strive to understand the underlying business strategy/model, to determine as to how you could translate that to a mobile experience and ideally do user research to test out different theories. Depending upon your approach, you’re then ready to focus on launching the app by going through the design and development process. Designing a highly polished mobile app can take a number of weeks and then the engineering/development can take at least a couple of months. You also need to account for a time at the end for analytics implementation, fit & finish, and also preparing for the app store submission and launch.
What are the key parameters to be considered before selecting the right platform for a mobile application?
As technological adoption has become global, I think one of the most important parameters is your customer demographic: How old are your target users? What country do they live in? How wealthy are they? The other most important parameter is technological: While Android and iOS have a lot of parity, there could be technical requirements or hardware requirements for your mobile app that may make it easier to develop your app on one platform versus the other.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
The majority of our clients are US based and so here in the US we still feel that most of the time iOS is a safer platform to begin with because iOS still has high user adoption in large US cities where you find a lot of early adopters of new apps and services.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
This is probably the million dollar question for our industry right now. Over the years, I’ve seen a lot of cross-platform app development frameworks and approaches come and go. First and foremost, it’s our opinion that there will always be a place for pure native mobile apps. People have predicted the death of native mobile apps for years and they’ve been wrong because at the end of the day, whether you are building for iOS or Android, it’s the safest, most reliable/maintainable, and a well-known path to building a mobile app. A good amount of our clients still prefer to build native mobile apps. Over the last couple of years though we have started using React Native for some mobile apps where we felt it made sense to do so, or if there was a specific client request. We are starting to look into Flutter as well as an alternative to React Native.
What are the key factors that you consider before deciding the cost of a mobile application?
The key factors that we consider when determining the cost of a mobile app are the specific features of the app and the related complexity and risk associated with each feature. Complexity can arise for instance when we have to integrate with other third-party systems in order to implement a feature or when a feature has a lot of sub-features/requirements. Risk typically arises when there are aspects of a feature’s requirements that are unknown or not fully flushed out yet by the client, which means that we need to be conservative with our estimate for that feature.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We have primarily three payments structures that we use to bill clients: Fixed Cost, Retainer, and Time & Materials.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our budget requirement for projects has evolved over time. We currently require about $75-$100K in order to have enough budget to build a basic mobile app, but the majority of our projects go well beyond that range. If a potential client has that budget and has solid branding, we are open to taking on their project. These days we are not taking on many projects under $75K unless it’s a mobile app that someone wants us to help fix or if it’s a mobile app that has a very concise set of features and a small number of screens.
What is the price range (min and max) of the projects that you catered to in 2018?
In 2018, the projects that we catered ranged in the budget from $50K to $500K.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
Where possible, we try to encourage clients to adopt a subscription based business model since it leads to recurring monthly revenue for their business.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We’ve definitely seen an increase in traffic to our site and customer inquiries since we listed our agency on GoodFirms. We also feel that GoodFirms helps raise our general level of brand awareness which is key for our long-term marketing goals.

Sneakers Apps, LLC Clients & Portfolios

Tigerbridge Capital Website
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Tigerbridge Capital Website
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$10001 to $50000
5 weeks
Financial & Payments

Bilingual Website

Business opportunities continue to expand globally, especially in China and India. We worked with TigerBridge Capital to help them launch their first ever marketing site in both English and Chinese via WordPress. Our mutually established goals were to create a site that was clean and simple while presenting an air of sophistication and trust. Further, we worked with TigerBridge to develop their branding guide to ensure that they were able to translate the English site to Chinese themselves in order to establish an authentic voice for their Chinese clients.

Interlaken Group Website
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Interlaken Group Website
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$10001 to $50000
6 weeks
NGOs

Non-Profit Website

For non-profits, cost of ownership of a website can be a significant factor. When we started working with Interlaken Group, their custom-built Elixir based site was hosted on a private web server that they didn't control. We had to come up to speed on Elixir, but we worked with Interlaken Group to rectify this situation and get their custom site hosted on Heroku. In doing so, this allowed Interlaken Group to not worry about administering web servers and made it easier for us to deploy changes. Through Heroku's pipeline feature, we were able to seamlessly enable a staging site for testing site updates.

Iterative Capital Website
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Iterative Capital Website
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$10001 to $50000
6 weeks
Financial & Payments

Publishing via Ghost

We especially love getting exposed to new technology and platforms. When our friends at Iterative Capital called us up to help them with their site they said they wanted to use a publishing platform called ghost. We naturally said: "What's ghost?" Turns out ghost is an excellent lightweight platform for creating web publications. We worked closely with the Iterative Capital team to put together a unique visual image for their site and publication that lets them showcase their domain expertise in cryptocurrencies.

Levain Ecommerce Site
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Levain Ecommerce Site
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$50001 to $100000
23 weeks
E-commerce

Buy Cookies From Your Couch

The days of thinking that e-commerce sites are just like any other basic website are long gone. Complicated checkout flows, multiple payment options, back-office order processing and fulfillment, marketing automation, accessibility compliance, and on and on. And then there are the e-commerce platforms themselves and tons of testing. E-commerce sites are their own full-blown products and warrant full product support. When Levain contacted us for help with their Magento 2.0 site they were frustrated by an outdated agency model where they were given a new site and then put into a maintenance contract. We quickly jumped in and did what we always do which is collaborative product development. Levain's happy, and so are we. They give us free cookies.

Chambray ICO Concept
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Chambray ICO Concept
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$10001 to $50000
4 weeks
Financial & Payments

Crowdfund Through Cryptocurrency

Blockchain and cryptocurrencies are all the rage these days. As technologists and product people, we wanted to take the opportunity to get our feet wet and so we designed and built a web responsive prototype for an Initial Coin Offering using Ethereum and Ethereum smart contracts.

Pepsi Pass Mobile Apps
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Pepsi Pass Mobile Apps
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$100001 to $500000
20 weeks
Consumer Products

Local Rewards

From time-to-time, we work with larger agencies in need of help with their client projects. Luck would have it that we got the nod to work with one of NYC's premier digital marketing agencies to build the iOS and Android apps for a complete overhaul of Pepsi's rewards program: Pepsi Pass.

Forcebrands Web App
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Forcebrands Web App
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$100001 to $500000
26 weeks
Enterprise

Platform Rebuild

Oftentimes, enterprises outgrow the technology they spent years building and maintaining. ForceBrands found itself in this exact position and decided it was time to design and build a new version of their jobs platform from scratch. Unfortunately, things did not work out as expected with the first firm they hired who went and designed an entire site, presented their designs, and wanted approval to build the entire thing. And so what do you do when you're in a pinch? Why, call sneakers of course. By taking a collaborative, hands-on approach with the ForceBrands team, we were able to bring much needed energy to a stalled project, help grow ForceBrands' internal team, and get it completed in a few months.

Mission 360 Web App
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Mission 360 Web App
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$10001 to $50000
13 weeks
Travel & Lifestyle

Yoga On Demand

Video-on-demand subscription services are tricky to get right. So so much so that Mission 360 came to sneakers to get their platform up to snuff. So we did what we always do which is go back to the basics and ensure that the primary functions and building blocks of the platform work as expected. From there, Mission 360 will be on a firm footing to market their site with confidence and expand their functionality.

Meadows Office Interiors Apps
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Meadows Office Interiors Apps
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$500000+
100 weeks
Designing

Office Design Sales and Installation Goes Digital

Things don't change very often in the world of office design and installation. Meadows Office Interiors, however, saw an opportunity to streamline their operations, improve customer satisfaction, and increase sales through a number of digital initiatives. But oftentimes, building digital products is harder than it looks, especially for established enterprises.

Unstuck iPad App
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Unstuck iPad App
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$100001 to $500000
100 weeks
Productivity

When Unstuck, Get Unstuck

When it launched, Unstuck defined what was possible on Apple's just-released iPad. To this day the product stands the test of time and has helped countless people overcome their life obstacles. During the course of Unstuck's evolution, Sneakers has been a trusted partner to the Unstuck team providing new feature development and maintenance along with overall mobile guidance and strategy.

Launchmetrics Mobile Apps
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Launchmetrics Mobile Apps
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$100001 to $500000
100 weeks
Retail

The Tech Behind The Fashion

Fashion and software aren't usually mentioned in the same sentence, but creating fashion is a complicated process. Launchmetrics helps fashion brands manage their fashion samples, fashion events, and fashion lines while connecting them with industry insiders. Mobile apps are a key component of Launchmetrics digital strategy and sneakers has been their go-to partner for maintaining and building their extensive suite of iOS and Android apps that interface with everything from Bluetooth printers to handheld scanners.

Pinata Mobile App
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Pinata Mobile App
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$50001 to $100000
20 weeks
Startups

Brand Promotion Made Easy

Brands have to market and promote their products. As it turns out, doing in-store marketing promotions can be incredibly painstaking to coordinate. Pinata was founded to change all that, but they struggled with their initial attempts at platform execution. Pinata subsequently hired sneakers to focus their efforts and deliver a Minimum Viable Product to the market.

Bizly Mobile App
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Bizly Mobile App
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$50001 to $100000
20 weeks
Hospitality

Book Meeting Spaces

Sometimes the best way to keep a team motivated is to get them out of the office. Bizly makes it easy for companies of all sizes to easily book offsite meeting spaces at inspiring locations. Bizly originally enlisted sneakers to build the first version of their mobile app. Since then Bizly has raised enough money to build and sustain their own team. We couldn't be prouder. They are doing beautiful work.

Zagat Mobile App
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Zagat Mobile App
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$10001 to $50000
13 weeks
Travel & Lifestyle

APP ACQUISITION & MANAGEMENT

You may or may not know this, but apps get acquired by other companies all of the time. In the world of apps for foodies, The Infatuation recently acquired the Zagat brand and all of its digital assets from Google. The Infatuation tapped The Sneakers Agency to assist them with taking over ownership of Zagat's native iOS app. In working closely with The Infatuation's product team, we were able to insure as smooth a transition as possible and a seamless upgrade experience for existing users.

EMR Web App
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EMR Web App
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$10001 to $50000
8 weeks
Healthcare & Medical

Electronic Medical Record System Website Design

Let's face it, medical professionals are used to using pretty outdated software. It doesn't have to be this way though. When we started working with Doctor Wound, they wanted to create their own custom Electronic Medical Record (EMR) System to help them streamline their patient onboarding, ongoing care, and billing. We collaborated with Doctor Wound to create full UI/UX designs for their complex EMR system and transform this into a clickable prototype so that they could see the full user experience.

Sneakers Apps, LLC Reviews

4.7 3 Reviews
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Tim Macholz

Exactly what we needed.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

Sneakers helped us create a single app that we were able to leverage for multiple clients. We worked closely with them to design and develop a mobile web app for a large client of ours. The timeline was tight, but Sneakers was able to meet the deadline, with constant communication along the way. They really felt like an extension of our firm. After the first version of the app was a critical success, we partnered again to iterate and improve the app and bring it to another client. Their versatility and solid development chops were exactly what we needed.

What service was provided as part of the project?

Mobile App Development, Web Development

What is it about the company that you appreciate the most?

Ability to work within tight deadlines, quality of end product

What was it about the company that you didn't like which they should do better?

Turnaround time felt slow at times, wish there was a bit more direct communication with the developers.

Company Response
Sneakers Apps, LLC
Sneakers Apps, LLC

Many thanks Tim for the feedback!

Posted on Nov 07, 2018
Jesse Rose

Like an extension of our team

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Chris and the Sneakers crew helped us out with an app rebuild. They owned the project and integrated well with our engineering team. Acted as true partners. We wouldn't hesitate to work with them again.

What service was provided as part of the project?

Mobile App Development

Company Response
Sneakers Apps, LLC
Sneakers Apps, LLC

Much appreciated Jesse! Love working with you all as well! :)

Posted on Nov 06, 2018
Jake Madoff

Overall great app agency

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Sneakers Agency not only delivers with exceptional quality and efficiency, they also set you up for future success. They have expansive expertise of the app development process. And we received around the clock undivided attention. I can't praise their work enough.

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Company Response
Sneakers Apps, LLC
Sneakers Apps, LLC

Thanks so much Jake for the glowing review! Always great working with you!

Posted on Oct 21, 2018