TrueAccord

In 2013, our CEO was hounded by collectors for a small amount on a store credit card that he forgot to pay. Several calls from unknown numbers and one unpleasant conversation later, Ohad Samet was determined to reimagine the debt collection process. It was inherently wrong: the focus on just phone calls, the tacked-on “convenience” fees, the authoritative voice on the other side of the line, and most of all, the lack of empathy for the consumer.