Unified Infotech

About

NBC Universal is a Fortune 30 multinational mass media and entertainment corporation. NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service.

The Background

The marketing department at NBC Universal approached us with two problems:

1. There was no effective and engaging way for them to share and present the ROI of their advertisements to their customers while keeping them updated regularly.
2. The process to customize advertisement plans based on a budget and timeline was a manual and cumbersome process. The client wanted a solution that was fast and intelligent.

Challenges

1. Providing the highest level of enterprise-grade security
2. Designing and implementing effective data modeling on Big Data
3. Presenting a seamless and robust user interface

The Solution

After conducting thorough research on the existing business processes and figuring out all possible future use cases, a customized web application was proposed.

We built a robust web application powered by microservices architecture, which connected with the existing enterprise back-end and database. The application was built to perform multiple data modeling on actions customized by us and provides details on the ROI data for the advertisements targeted to the customers. Additionally, it serves as a seamless and intelligent tool for their internal employees to modify customers’ advertisement plans on the go with the help of an intuitive recommendation engine.

About

Openreel is a multi-million dollar seed-funded SaaS product with a patented Remote Video Creation technology that empowers modern workforces to more efficiently, affordably, and sustainably create professional-quality video content at scale. It seamlessly allows you to securely control, direct, script, film, and collaborate on impactful video projects within one streamlined platform using your existing equipment, teams, and workflows.

Background

OpenReel used to run a video production studio that was based out of New York City. During their growth phase, they realized how resource-intensive and expensive video shoots were. Their hands-on experience in the space showed them an opportunity to streamline the process of creating professional-quality video content. The idea was formed to create a SaaS platform that will make it easier and cheaper for businesses to create video content. In 2017, Unified Infotech was chosen as the technology partner after impressing the client with our unique consultative approach during pre-sales where numerous ideas were brought to the table.

The Solution

After in-depth research, we customized a highly sophisticated platform with a patented remote video technology through which you can remotely control the resolution, frames-per-second and stabilizer settings on the Subject’s device. Users can view volume, battery and connectivity to ensure a successful shoot. You can capture multiple angles for high production value, as well as record a panel with up to four different Subjects on disparate devices in multiple locations. The solution also consisted of a smart piece of technology that would turn the Subject’s device into a teleprompter during filming, allowing the Subject to read from a script during live shoots. Collaborators can adjust scrolling speed and font size to the Subject’s preferences, as well as make script edits in real time.

Over the years, the idea took the shape of a full-blown, end-to-end video SaaS platform, where besides video shooting, the end user can also edit, stream and market the videos.

This large-scale digital ecosystem that we have engineered over the years, includes the:

• Mobile applications
• Chrome browser plugins
• Custom JavaScript video player
• Salesforce set-up and integration
• Advanced aws set-ups
• Enterprise-grade security

About

Acquired by McGraw Hill in a multi-million dollar deal, Boards & Beyond, is a highly popular and comprehensive online resource that USMLE  medical students and their institutions rely on to make complex concepts easy to understand.

Background

In January 2020, Dr. Ryan (The Founder) contacted Unified Infotech for a Request for Proposal (RFP) to completely transform their current platform into a modern-day application, harnessing the power of the latest technologies. He wanted a seamless user experience, with added functional elements for engagement and a highly sophisticated admin backend console. Unified Infotech was chosen as the technology partner on the basis of a comprehensive presentation prepared by the business analyst team. We highlighted the strengths and weaknesses of the competitors, gave suggestions of new functional elements backed by data and designed a high-level information architecture of the proposed system. Additionally, we developed a detailed blueprint of execution, security, and uptime.

Our Solution

Unified Infotech custom-built a robust and highly scalable eLearning solution using cutting-edge technologies, along with a best-in-class user experience. Micro-level competitor analysis was conducted and the new platform’s user interface was integrated with relevant and popular functional elements. A custom interactive video player was built so that students could effortlessly participate in quizzes, answer queries and take notes, all while watching videos. Some of the major functional modules which were introduced in the new system alongside a fresh user interface were:

• Dashboards
• Custom playlists
• Gamification
• Flashcards
• Competition with peers
• Community
• Analytics

Our developers built a highly sophisticated admin back-end console to make content administration effortless and manage other aspects of the business such as business intelligence, accounting, and user management.

A special emphasis was given to the system architecture to ensure the platform doesn’t experience any downtime when multiple users are watching the videos or using the website simultaneously. We determined that the security matched up to the highest enterprise-grade standards, as renowned universities such as the NY Medical school, Harvard and the University of Pennsylvania wanted to tie up directly with the platform.

About

Suntria Inc is a leading residential energy storage and solar solutions provider, with over 20 years of expertise. They help their customers secure their energy source for their homes, control their consumption and regain their independence through their innovative energy systems. Suntria's team of experts has been serving over 17,000 homeowners since 2007. We are passionately engaged with happiness and excitement in the design, development, installation, sale, financing, maintenance, and monitoring of residential energy production, storage, and efficiency systems in the U.S. Southwestern area. Suntria also owns multiple patents on its home energy storage systems.

The Background

The business was running using a few 3rd party tools and excel spreadsheets. This was causing major operational inefficiency, while also resulting in huge revenue leakage owing to improper sales tracking, customer management, financing, and project management amongst other hosts of challenges. While the business was posting high revenue growth, an inadequate Digital system meant, they were practically losing millions of dollars.

The Solution

Unified Infotech custom-tailored an integrated enterprise system comprising a suite of web and mobile applications, thereby automating the entire user and sales journey from inquiry to installation and servicing. 

Results Delivered

• A single integrated platform to manage the entire business process.
• Significant improvement in customer experience.
• 50% Reduction in customer acquisition and engineering design costs.
• The project length was reduced by 30%.
• Hassle-free loan application.
• Sales performance increased 3x.
• The productivity of on-field technicians increases by 4x.
• Overall 10x efficiency recorded of the entire business.
• Better management and analysis of channel partners.

About

CQ Fluency Inc with the world’s leading healthcare organizations to supply translation and communication solutions in over 170 languages. It specializes in cultural adaptation for the healthcare and life science industries. The company offers a multitude of services, which are aimed at improving the cultural intelligence of the company’s clients in the healthcare sector.

The Background

CQ Fluency uses a sophisticated translation management system and provides licenses to its clients, for content delivery, through this tool. Apart from their subscription-based translation management tool, a majority of their customers wanted to have their own Identity Provider (IDP) through a Single Sign On (SSO) system, tailored to their needs.

The client approached us to build a web-based middleware application with SSO capabilities that will connect with the existing translation management tool and deliver a better and more personalized experience to the end users. Additionally, with the implementation of the middleware, this translation tool offers further customized screens to its users and improves user engagement.

The Challenge

CQ Fluency required an efficient tool that would integrate with the existing translation management system to boost customer engagement and offer personalized assistance from a single platform. They partnered with Unified Infotech to build a web-based middleware application that will empower their customers to personalize the platform based on their business requirements.

The Solution

After a thorough Request For Proposal process which included ideas and scalability recommendations, Unified Infotech was chosen as the preferred service provider to build a robust solution.

Once the discovery workshop and documentation process were completed, we decided on developing a central web-based customer touchpoint, which eventually brings all aspects of the customer lifecycle under one ecosystem. Additionally, this solution enables CQfluency to continuously enhance their user’s experience, while efficiently centralizing all the customer actions on a single platform.

A scalable and robust web application with an extremely intuitive and enterprise-grade user experience was engineered by Unified Infotech. The application allowed CQ Fluency’s customers to connect with Security Assertion Markup Language (SAML) through Simple Objective Access Protocol (SOAP) APIs from their existing translation management system, and access all of its functionalities within the middleware platform based on the business requirements. Additionally, an admin console was built for the effective management and administration of this application. This complies with their business policies and provides business intelligence reports on key data points.

About

Johnson Lambert LLP is a multi-office CPA firm with a national and selectively international client base. Johnson Lambert is also an independent member of DFK International/USA, a worldwide association of independent accounting and management consulting firms. It believes that unique industries demand a targeted focus. Since its inception in 1986, they distinguish itself as possessing an unparalleled depth of technical expertise and experience specifically relevant to their client’s needs.

Solution

Unified Infotech custom-created a modern-day website presence for Johnson Lambert, one which confidently projects the brand as an Expert in their domain and happens to be the perfect validation tool for their sales process. 

About

eShipper is one of the leading shipping and courier companies in Canada, It acts as a one-stop-shop for all your shipping needs and provides discounted courier, air freight, and mail solutions globally, saving an average of 40-60% of the cost, without compromising on quality. They manage their shipping through their online platform and give users amazing rates from the world’s most trusted carriers, all on one page. The website acts as the main lead generation and sales validator tool and drives traffic to the business. With millions of packages processed and thousands of satisfied customers, eShipper is a one-stop shipping expert.

Background

While eShipper had good website traffic, their conversion rate was extremely low and their branding was ineffective. This was because eShipper’s website’s UI/UX design was backdated, the web pages were not optimized and the site was not compliant with standard accessibility guidelines. As a result, they were far from having an established online presence, which acted as their main marketing and customer acquisition tool. Unified Infotech was chosen as the technology partner after an extensive Request for Proposal (RFP) process, where we conducted in-depth research about their platform’s performance and presented ideas for further improvement.

The Challenge

eShipper's website UI/UX design was outdated and the web pages were not optimized. This resulted in a poor online presence and prevented them from having an effective marketing and customer acquisition tool.

The Approach

Unified Infotech employed a strategic, research-based and data-driven process to analyze competitors, define user personas, and design a user-friendly website with a storytelling approach. Industry best-practices were deployed in the entire journey to develop a robust product that can deliver the desired results. After conducting thorough market research and competitor analysis, we established the information architecture, content strategy and UI guidelines. This was followed by hand-drawn sketches and high-fidelity wire-frames for the website pages. Once these were approved, the final UI designs were created, ensuring every corner of the spectrum had been thoroughly researched and covered.

The Solution

Based on the research and analysis conducted, a custom solution in tandem with modern-day trends was designed. The focus was on developing a website that is visually engaging, user-friendly and easy to navigate. Additionally, we updated the brand identity for a sleeker look, all while meeting the business objectives that were identified and documented during the discovery and research phase. We strategically showcased eShipper’s service offerings and case studies through a storytelling approach while managing their extensive amount of resources, blogs, and online assets.

About

Wineshipping is the leading DTC logistics provider for wine and alcoholic beverages, providing storage, transport, and fulfillment. Headquartered in Napa Valley, Wineshipping has a national presence with 3 million sq. ft. of warehouse space across 6 strategic regions, it is one of the largest technology-enabled, alcohol logistics networks in the US.

Background

Wineshipping, America’s largest wine distribution organization, reached out to us to improve lead generation and the on-site sales validation process. They wanted a fresh, interactive and lively feel for the whole website. Wineshipping wanted us to deliver a unique website that not only attracts users and guides them throughout their user journey, but also converts and leaves the user with a fresh memory. We kickstarted the process with a strategy that would help our client accomplish their goals in the liquor industry and strengthen their standing in the competitive market.

The Challenge

Since the current website had issues acquiring and maintaining leads, the goal was to develop an optimized website that appealed to users, increased engagement and boosted conversion rates. The primary focus was on the UI and UX of the website, to maximize the user’s journey and experience.

The Approach

To fulfill our client’s goals, we approached the challenges based on the data derived from our competitor analysis, identifying the target market and defining the user journey with a storytelling approach. We used different marketing tools such as SEMRush, Moz and Google Analytics to understand the user’s needs and loopholes. We applied the industry best-practices and delved deeper into their SWOT Analysis, Empathy Mapping and Information Architecture (IA) of the website along with defining the UI guideline. We moved on to documenting the hand-drawn sketches and high-fidelity wireframes for the website.

The Solution

Through data analytics and some intel from our client, we were able to determine Wineshipping’s competition in the market. Our focus was to create a website that features a top notch UX/UI and acts as an efficient sales validator. Subsequently, we defined the information architecture and identified the elements of the website. Our in-house information architecture experts employed the card sorting process to label elements and meet the business objectives, completing the sales funnel in the process. The research on the end-users gave us ample ideas about the kind of intuitive design the target demographic desires. We designed and developed a website that stood out from the company’s top five competitors. It featured a strong brand messaging and an intuitive design that aligned with Wineshipping’s brand identity.

BitMarket happens to one of the most advanced and leading Cryptocurrency Trading Platform of Eastern Europe powered with BlockChain technology. With more than 160 Million Dollar trading yearly, it is also amongst the world’s top 30 cryptocurrency trading platforms.

Desinion makes smart and informed design decisions for your company, or your client’s company. It allows you give and get straight to the point feedback, actionable statistics and insightful comments on your designs, allowing you to make smart and correct design decisions.

Virtual and Go happens to be a web based platform, offering On-Demand services for offices spaces and virtual offices across all prominent cities in Spain. With platform offers the services through an AIRBNB kind model, only for renting out office spaces.

Lucid Rocks is a premium E-commerce platform, specifically designed for premium diamonds sourced from around the globe, directly from the Diamond cutters and Manufactures, who primarily offers their products to jewellery designers/stores. Lucidrocks while helping save the middle man rates also brings in quite a large collection of some of the best diamonds from around the globe.

Transacxion is an innovative Multi Million Dollar funded Fintech company refining the way business is conducted. TransacXion accelerates the performance of banks, buyers, and sellers by linking all stakeholders, from insurers to carriers. TransacXion accelerates growth through financial technologies and strategic relationships. It is a true financing for the twenty-first century.

HappyDNA is a platform that offers preventive healthcare, nutritional health and psychology needs in children to help bring-up the next generation healthier with a 360 degree coverage. HappyDNA specialise in early detection through preventive check-up and to interventions through its mobile platform using innovative solutions and technology.

Glasscubes Mobile apps in iOS and Android platform, is an user-friendly collaboration tool for businesses. It provides teams with a strategic and efficient way to collaborate, by sharing and storing information in the cloud that’s secure, accurate and accessible from anywhere.

1daytrack.com is an online music blog, located in Amsterdam (the Netherlands). By sharing one well-selected track every day, they are providing our followers from around the world with the best Deep House related music available. They additionally provide other services like Promoted tracks, Mixtapes, Playlists, Interviews and releases on our label 1dayrecords Amsterdam.

FRUT is an all-in-one robust Web app which allows users to browse and share recipes, create cook books, track nutrition, plan grocery shopping while also engaging and interacting with like minded foodies of this community.