“Successfully rebuilding a mobile app for a telecom corporation”
At the beginning of 2018, we were facing some problems with the software provider working on our mobile app, Mi Movistar. Since the app was based on a template, one of the main issues we had to overcome was the product's limitations; we didn't have enough flexibility to make changes, and the provider's team wasn't being as responsive as we needed them to. Thus, our time to market was being affected. So, since Telefónica Uruguay had been working with UruIT on several projects, and had built a positive and productive working relationship, we turned to them to rebuild the app in a very strict timeline - only 3 months. By downloading the app, any of the 1 million clients Movistar has in Uruguay can buy minutes for using the internet, refill their cell phones, pay bills, join promotions, check their account balance, and we wanted to make sure the app met their needs and expectations. UruIT’s highly-responsive teams and their ability to leverage Agile methodologies, enabled them to implement our requests with high-quality standards. And, by using Xamarin, not only did the team manage to launch the new app on both iOS and Android in time, but they also released a product that respects Telefónica’s branding while offering a great experience to our consumers. Plus, their support was key when we decided to implement a new service in the application. Thanks to which we achieved the record mark of 40 thousand people using the app just a few months after its launch. Nowadays we are working on new features and improvements.
