Visla

The brain retains 90 percent of learning visually. Visuals dictate everything in the online world where everything is ingested through a screen. It also influences your earnings when you sell something online.

A website that fails to appeal to a visitor, decreases the chances for that visitor to convert in. This indicates the need for Visual Merchandising.

Visual Merchandising

Visual merchandising is concerned with displaying goods for sale to stimulate the shoppers' inclination and urge them to place an order.

Visual merchandising began to become popular in aspects of retail stores during the later years of industrialization. It soon became an important part of store displays. Courses were taken to teach this and experts were pursued. Again with the retail eCommerce revolution, visual merchandising found its space online too, as site merchandising.

Visual merchandising in eCommerce

Visual merchandising in eCommerce relates to the strategic showing of goods on the website so that buyers are drawn and engaged on the platform. Visual eCommerce merchandising is a vital part of designing the website's experience for shoppers. With the right kind of merchandise, you can change your online retail market, both in terms of competitiveness and sales bolstering.

eCommerce Visual Merchandising essentials

1. The design and structure

Your website's architecture, layout and design constitute its look and feel. 46% of users are focused on the visual appeal and esthetics on their conclusions about the websites' credibility. As insignificant as it can sound, you will win or lose a customer based on the colors, fonts and design elements on your site.

Beyond the attractiveness of the site, you will need your website to be easy to use. The layout of this website should be clear and easy to comprehend even for the first time.

2. Impressive homepage

The homepage of your website is often the first place visited by your visitors. The homepage is likely to receive the highest traffic as well. The way your website looks will define whether you can make a positive first impression. The website needs to be insightful and engrossing. You need to express who you are as a brand, what kind of goods you sell, which value you have to deliver and a simple way to traverse through your website.

3. Product page

The website's primary image is seen by visitors for 5.94 seconds approx. It is the main focus of the product page. The shoppers conclude their purchase decisions here thus, it should display the product in detail. Multiple images from different perspectives allow consumers to better view the items. A summary of all features provides shoppers with more clarity about the product. Videos are even more effective for this purpose. Detailed content is said to be crucial by 88 percent of shoppers in their purchase decisions.

In final words, simply putting up products and expecting conversion doesn't make any sense. Visual merchandising is essential for conversions for any eCommerce site.