We are Duplo

We are a Trade Marketing events agency

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About We are Duplo
Joining forces for a common goal is to put energies to work with the same intention and multiply them. Duplo is a comprehensive marketing agency based in Buenos Aires, with offices in Argentina, Uruguay and Chile. Those of us who form Duplo believe organically and firmly in ...
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< $25/hr
10 - 49
2014
Argentina
We are Duplo
We are a Trade Marketing events agency
0.00/5 (0 Reviews)
2 Questions
The search engines do not appreciate anything that is not original. Google loves all that is organic and indexes the best suitable material for the users to visit, read, and use as per its quality and originality. Google does not directly impose a penalty for duplicate content but does filters identical content. The results come as same as a penalty with a loss of web rankings for the web pages and reduced SEO importance. Duplicate content is one that appears in more than one place or other than that unique website address where it is initially posted. So, when the same content appears at more than one web address, it impacts the search engine rankings. Appreciably similar content makes it difficult for the search engines to decide which version of the content is more relevant to a given search query. Some of the quick problems that happen due to duplicate content issues: · Loss of web ranking of a website · Loss of relevant traffic to the site due to loss of ranking · Loss of SEO values with lack of relevancy and popularity How do duplicate content issues happen? In the majority of cases, web owners do not intentionally create duplicate content. It may happen due to the following reasons: #1. URL Variations: Some of the URL parameters can lead to creating duplicate content of a website like: · Click tracking · Analytics code · Session IDs · Printer-friendly versions of the content Hence, it is always beneficial to avoid adding URL parameters or alternative versions of URLs. Instead, the information such parameters or versions contain can usually be passed through scripts. #2. WWW vs. non-WWW pages or HTTP vs. HTTPS: If your website runs in both the versions of WWW & non-WWW and HTTP & HTTPS and both the versions are live and visible to the search engines, you will definitely face the duplicate content issue. #3. Copied or Scraped Content: Product information pages are also consequential types of content similar to blog posts or editorial content. The same product information remains available at many ecommerce websites that are selling the same products, as they use the manufacturer’s descriptions of those items. Hence, it creates the possibility of identical content at multiple locations across the web. How to fix duplicate content issues? Fixing duplicate content issues come to the only idea of specifying which of the duplicates the correct one is. Whenever content is found similar to many other URLs, it needs to be canonicalized for search engines. There are three ways to do this: 1. 301 redirect: Setting up a 301 redirect from the duplicate page to the original content page will not just combine all duplicate pages that have the potential to rank well into a single page but also stop them from completing with one another. This will boost the correct page’s ability to rank higher. 2. Rel=‘canonical’: Using the rel=’canonical’ attribute informs the search engines that a given page should be taken as a copy of a specified URL, and it should be credited with all of the links, content metrics, and ‘ranking power’ applied to that page. 3. Meta Robots Noindex: Meta robots is a meta tag that can help deal with duplicate content with the values “noindex, follow” that can be added to the HTML head of each page that should be excluded from a search engine’s index. Domain and Parameter Handling in Google Search Console. Using the Google Search Console feature, you can set the preferred domain of your website along with specifying whether Googlebot should crawl various URL parameters differently. Whatever the URL structure of your site and cause of your duplicate content issues is, it would always be better to either set up your preferred domain or parameter handling tool or both. Additional Methods to Deal with Duplicate Content #1. Maintaining consistency when linking a website throughout internally. For example, if you have determined that Example Domain is the canonical version of your website, then all the internal links would go to example.co rather than Example Domain #2. When you are opting for content syndication, make sure that you have added a link back to the syndicating website referring to the original content and not a variation on the URL. #3. To have an extra safety against the content scrapers stealing your SEO credit, you should add a self-referential rel=canonical link to your existing pages. This canonical attribute points to the URL it is already on to demolish the efforts from the scrapers.
The search engines do not appreciate anything that is not original. Google loves all that is organic and indexes the best suitable material for the users to visit, read, and use as per its quality and originality. Google does not directly impose a penalty for duplicate content but does filters identical content. The results come as same as a penalty with a loss of web rankings for the web pages and reduced SEO importance. Duplicate content is one that appears in more than one place or other than that unique website address where it is initially posted. So, when the same content appears at more than one web address, it impacts the search engine rankings. Appreciably similar content makes it difficult for the search engines to decide which version of the content is more relevant to a given search query. Some of the quick problems that happen due to duplicate content issues: · Loss of web ranking of a website · Loss of relevant traffic to the site due to loss of ranking · Loss of SEO values with lack of relevancy and popularity How do duplicate content issues happen? In the majority of cases, web owners do not intentionally create duplicate content. It may happen due to the following reasons: #1. URL Variations: Some of the URL parameters can lead to creating duplicate content of a website like: · Click tracking · Analytics code · Session IDs · Printer-friendly versions of the content Hence, it is always beneficial to avoid adding URL parameters or alternative versions of URLs. Instead, the information such parameters or versions contain can usually be passed through scripts. #2. WWW vs. non-WWW pages or HTTP vs. HTTPS: If your website runs in both the versions of WWW & non-WWW and HTTP & HTTPS and both the versions are live and visible to the search engines, you will definitely face the duplicate content issue. #3. Copied or Scraped Content: Product information pages are also consequential types of content similar to blog posts or editorial content. The same product information remains available at many ecommerce websites that are selling the same products, as they use the manufacturer’s descriptions of those items. Hence, it creates the possibility of identical content at multiple locations across the web. How to fix duplicate content issues? Fixing duplicate content issues come to the only idea of specifying which of the duplicates the correct one is. Whenever content is found similar to many other URLs, it needs to be canonicalized for search engines. There are three ways to do this: 1. 301 redirect: Setting up a 301 redirect from the duplicate page to the original content page will not just combine all duplicate pages that have the potential to rank well into a single page but also stop them from completing with one another. This will boost the correct page’s ability to rank higher. 2. Rel=‘canonical’: Using the rel=’canonical’ attribute informs the search engines that a given page should be taken as a copy of a specified URL, and it should be credited with all of the links, content metrics, and ‘ranking power’ applied to that page. 3. Meta Robots Noindex: Meta robots is a meta tag that can help deal with duplicate content with the values “noindex, follow” that can be added to the HTML head of each page that should be excluded from a search engine’s index. Domain and Parameter Handling in Google Search Console. Using the Google Search Console feature, you can set the preferred domain of your website along with specifying whether Googlebot should crawl various URL parameters differently. Whatever the URL structure of your site and cause of your duplicate content issues is, it would always be better to either set up your preferred domain or parameter handling tool or both. Additional Methods to Deal with Duplicate Content #1. Maintaining consistency when linking a website throughout internally. For example, if you have determined that Example Domain is the canonical version of your website, then all the internal links would go to example.co rather than Example Domain #2. When you are opting for content syndication, make sure that you have added a link back to the syndicating website referring to the original content and not a variation on the URL. #3. To have an extra safety against the content scrapers stealing your SEO credit, you should add a self-referential rel=canonical link to your existing pages. This canonical attribute points to the URL it is already on to demolish the efforts from the scrapers.

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The search engines do not appreciate anything that is not original. Google loves all that is organic and indexes the best suitable material for the users to visit, read, and use as per its quality and originality.

Google does not directly impose a penalty for duplicate content but does filters identical content. The results come as same as a penalty with a loss of web rankings for the web pages and reduced SEO importance.

Duplicate content is one that appears in more than one place or other than that unique website address where it is initially posted. So, when the same content appears at more than one web address, it impacts the search engine rankings. Appreciably similar content makes it difficult for the search engines to decide which version of the content is more relevant to a given search query.

Some of the quick problems that happen due to duplicate content issues:

· Loss of web ranking of a website

· Loss of relevant traffic to the site due to loss of ranking

· Loss of SEO values with lack of relevancy and popularity

How do duplicate content issues happen?

In the majority of cases, web owners do not intentionally create duplicate content. It may happen due to the following reasons:

#1. URL Variations: Some of the URL parameters can lead to creating duplicate content of a website like:

· Click tracking

· Analytics code

· Session IDs

· Printer-friendly versions of the content

Hence, it is always beneficial to avoid adding URL parameters or alternative versions of URLs. Instead, the information such parameters or versions contain can usually be passed through scripts.

#2. WWW vs. non-WWW pages or HTTP vs. HTTPS: If your website runs in both the versions of WWW & non-WWW and HTTP & HTTPS and both the versions are live and visible to the search engines, you will definitely face the duplicate content issue.

#3. Copied or Scraped Content: Product information pages are also consequential types of content similar to blog posts or editorial content. The same product information remains available at many ecommerce websites that are selling the same products, as they use the manufacturer’s descriptions of those items. Hence, it creates the possibility of identical content at multiple locations across the web.

How to fix duplicate content issues?

Fixing duplicate content issues come to the only idea of specifying which of the duplicates the correct one is. Whenever content is found similar to many other URLs, it needs to be canonicalized for search engines. There are three ways to do this:

1. 301 redirect: Setting up a 301 redirect from the duplicate page to the original content page will not just combine all duplicate pages that have the potential to rank well into a single page but also stop them from completing with one another. This will boost the correct page’s ability to rank higher.

2. Rel=‘canonical’: Using the rel=’canonical’ attribute informs the search engines that a given page should be taken as a copy of a specified URL, and it should be credited with all of the links, content metrics, and ‘ranking power’ applied to that page.

3. Meta Robots Noindex: Meta robots is a meta tag that can help deal with duplicate content with the values “noindex, follow” that can be added to the HTML head of each page that should be excluded from a search engine’s index.

Domain and Parameter Handling in Google Search Console.

Using the Google Search Console feature, you can set the preferred domain of your website along with specifying whether Googlebot should crawl various URL parameters differently.

Whatever the URL structure of your site and cause of your duplicate content issues is, it would always be better to either set up your preferred domain or parameter handling tool or both.

Additional Methods to Deal with Duplicate Content

#1. Maintaining consistency when linking a website throughout internally. For example, if you have determined that Example Domain is the canonical version of your website, then all the internal links would go to example.co rather than Example Domain

#2. When you are opting for content syndication, make sure that you have added a link back to the syndicating website referring to the original content and not a variation on the URL.

#3. To have an extra safety against the content scrapers stealing your SEO credit, you should add a self-referential rel=canonical link to your existing pages. This canonical attribute points to the URL it is already on to demolish the efforts from the scrapers.

In the world of SEO, obliging to the terms of Google is the only way to achieve visibility.  To maintain their sovereignty, Google constantly updates its algorithms so that users coming to their site can get the best search experience. Having said so, it is to be known that Google is stringent when it comes to unauthentic content. With its first update Panda in 2011, it was made clear that plagiarism will not be allowed to gain ranking.However, having multiple copies of your own content is a different matter. What is Duplicate content?It refers to the content within or across URLs, that match completely or are appreciably similar. Is Google penalizing for duplication? According to Matt Cutts, nearly 25 to 30 percent of the web is duplicate content. With that, it is clear that Google does not penalize for duplicate content.Google already filters duplicate links in the SERPs. To check, just put &filter=0 at the end of the page URL for any of your searches. You may see the same page more than once. This means results we get are already filtered such that Google clusters duplicate URLs and displays the most relevant one from the copies.What causes duplication?URL parameters: Often parameters such as certain analytics code or click tracking causes duplication. Even the order of parameters may create duplicate content issues.Session IDs: These also lead to the creation of multiple versions such that a new id is assigned per user.Print-friendly versions: Point to note, these versions also get indexed.HTTP or WWW versions: Most people are aware of this. The websites maintaining HTTP / HTTPs or WWW versions may experience duplication issues.Same product pages: In most cases, various merchants are selling products of the same manufacturer or brand. Therefore, the description is more or less the same. This also leads to product page duplication. Scrappers: Most know about scrappers copying the content on your page in any form to their website causing duplication.How can it be fixed?One can set 301 redirects on the duplicate pages to the original page.Another way is to use “rel=canonical” this tells Google that the particular page is the copy of a URL and all the ranking power should be credited to the original URL.One can also use Noindex or set preferred domains to mitigate issues of duplication. What does Google say about Duplication?Here are some highlights from Google Webmaster Central Blog on duplication published in 2007. Conclusion:Duplication can easily be handled. Google had set out a guide on deftly dealing with duplicate content where the subject is covered in detail. However, if duplication is daunting your mind, just drop us an email at [email protected] for an intensive site audit and recommendations.
In the world of SEO, obliging to the terms of Google is the only way to achieve visibility.  To maintain their sovereignty, Google constantly updates its algorithms so that users coming to their site can get the best search experience. Having said so, it is to be known that Google is stringent when it comes to unauthentic content. With its first update Panda in 2011, it was made clear that plagiarism will not be allowed to gain ranking.However, having multiple copies of your own content is a different matter. What is Duplicate content?It refers to the content within or across URLs, that match completely or are appreciably similar. Is Google penalizing for duplication? According to Matt Cutts, nearly 25 to 30 percent of the web is duplicate content. With that, it is clear that Google does not penalize for duplicate content.Google already filters duplicate links in the SERPs. To check, just put &filter=0 at the end of the page URL for any of your searches. You may see the same page more than once. This means results we get are already filtered such that Google clusters duplicate URLs and displays the most relevant one from the copies.What causes duplication?URL parameters: Often parameters such as certain analytics code or click tracking causes duplication. Even the order of parameters may create duplicate content issues.Session IDs: These also lead to the creation of multiple versions such that a new id is assigned per user.Print-friendly versions: Point to note, these versions also get indexed.HTTP or WWW versions: Most people are aware of this. The websites maintaining HTTP / HTTPs or WWW versions may experience duplication issues.Same product pages: In most cases, various merchants are selling products of the same manufacturer or brand. Therefore, the description is more or less the same. This also leads to product page duplication. Scrappers: Most know about scrappers copying the content on your page in any form to their website causing duplication.How can it be fixed?One can set 301 redirects on the duplicate pages to the original page.Another way is to use “rel=canonical” this tells Google that the particular page is the copy of a URL and all the ranking power should be credited to the original URL.One can also use Noindex or set preferred domains to mitigate issues of duplication. What does Google say about Duplication?Here are some highlights from Google Webmaster Central Blog on duplication published in 2007. Conclusion:Duplication can easily be handled. Google had set out a guide on deftly dealing with duplicate content where the subject is covered in detail. However, if duplication is daunting your mind, just drop us an email at [email protected] for an intensive site audit and recommendations.
https://tomato.to/temp/5f7eff25a9358.jpg

In the world of SEO, obliging to the terms of Google is the only way to achieve visibility.  

To maintain their sovereignty, Google constantly updates its algorithms so that users coming to their site can get the best search experience. 

Having said so, it is to be known that Google is stringent when it comes to unauthentic content. With its first update Panda in 2011, it was made clear that plagiarism will not be allowed to gain ranking.

However, having multiple copies of your own content is a different matter. 

What is Duplicate content?

It refers to the content within or across URLs, that match completely or are appreciably similar. 

Is Google penalizing for duplication? 

According to Matt Cutts, nearly 25 to 30 percent of the web is duplicate content. 

With that, it is clear that Google does not penalize for duplicate content.

Google already filters duplicate links in the SERPs. To check, just put &filter=0 at the end of the page URL for any of your searches. You may see the same page more than once. This means results we get are already filtered such that Google clusters duplicate URLs and displays the most relevant one from the copies.

What causes duplication?

  • URL parameters: Often parameters such as certain analytics code or click tracking causes duplication. Even the order of parameters may create duplicate content issues.
  • Session IDs: These also lead to the creation of multiple versions such that a new id is assigned per user.
  • Print-friendly versions: Point to note, these versions also get indexed.
  • HTTP or WWW versions: Most people are aware of this. The websites maintaining HTTP / HTTPs or WWW versions may experience duplication issues.
  • Same product pages: In most cases, various merchants are selling products of the same manufacturer or brand. Therefore, the description is more or less the same. This also leads to product page duplication. 
  • Scrappers: Most know about scrappers copying the content on your page in any form to their website causing duplication.

How can it be fixed?

  • One can set 301 redirects on the duplicate pages to the original page.
  • Another way is to use “rel=canonical” this tells Google that the particular page is the copy of a URL and all the ranking power should be credited to the original URL.
  • One can also use Noindex or set preferred domains to mitigate issues of duplication.

     

What does Google say about Duplication?

Here are some highlights from Google Webmaster Central Blog on duplication published in 2007. 

Conclusion:

Duplication can easily be handled. Google had set out a guide on deftly dealing with duplicate content where the subject is covered in detail. However, if duplication is daunting your mind, just drop us an email at [email protected] for an intensive site audit and recommendations.

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We are Duplo
Gorriti 6046 Of 206, Capital Federal, Buenos Aires, Buenos Aires 1414
Argentina
5491135190920
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