Webcore Interactive

For the christmas of 2019, Netflix in partnership with agency AKQA came up with a very special project, in which Webcore had the pleasure of contributing with the website development.

The project’s idea was to allow real life people to help Klaus and Jesper, characters of the new Netflix animation, bring the joy of Christmas to underprivileged children.

During the campaign, people could sing up on the website as a volunteer to be Klaus’ assistant. Afterwards they would have a package delivered to their house containing a kit with the materials and instructions to make a customized toy.

Once assembled, painted and ready to go, the toy should be put back in the package and taken to a post office in order to be sent back to Netflix – all free of cost. At the end of the campaign, all of the toys were gifted to kids from the Horizontal Love Foundation (“Fundação Amor Horizontal”).

The project counted with of thousands of people who signed up on the website. Pictures of the Christmas campaign and of people who participated building and customizing the toys can be found on Instagram under the hashtag #AjudantesDoKlaus (“#Klaus’Assistants”).

Category: Web Design

The idea of Feeling Tree is not only celebrating the National Climate Change Awareness’ Week, but also to reach out to the population and talk about those changes and the high pollution rates that harm the city.

The project was made for the IPÊ (Ecological Research Institute) and designed by Y&R agency. Developed alongside notable companies (Webcore Interactive, Estúdio Laborg, Conspiração Filmes, Croácia, Visualfarm and Vetor Zero), we developed a system that gathered information from CETESB (Environment Company of the State of São Paulo) website and projected videos of 3D facial expressions on trees, according to the local air pollution rate. The higher the O2 rate, more irritated and disturbed would be the tree’s expression. Therefore, if the air quality got better, the tree would cheerfully smile.

The action was performed at Costa e Silva (Minhocão) and also at the Charles Miller Square in the city of São Paulo, March/2014.

The project won third place at Cannes Lions 2014 at Design category.

Check out the video-case here: https://bit.ly/FeelingTree

Catedory: Software Development

Polaris is a simulator able to recreate in detail, and with total immersion, the experience of travelling by plane. From the arrival at the airport, the check-in process, the x-ray machines, the departure lounge and, of course, the entire journey itself, to the landing and the arrival at the destination. This was the challenge presented to make viable a revolutionary treatment for aviophobia (fear of flying) by the #1 group of specialists on the subject in Brazil, the Center of Cognitive Therapy of São Paulo.

That’s how Polaris was born, a custom-made virtual reality simulator - pioneer of e-health (the use of technology on the Health Field) - being the world’s most detailed simulator for the treatment of fear of flying.

The simulator is a key part of a structured treatment, conducted by the renowned group of psychologists and psychiatrists from the Center for Cognitive Therapy of São Paulo. During the treatment, after a detailed initial assessment, patients get to know the nature of their fear, and learn techniques to contain it and overcome it. After that, they can go to the simulator to put the techniques into practice, and acquire the necessary security to be able to take a trip in a real airplane.

In addition to the development, Webcore was also responsible for the design of the Polaris project experience, so that a highly realistic simulation could expose patients to situations that trigger their fears in a transparent way, that is, allowing the patient to get in contact with the created situation without worrying about something else. Maximum priority was given to the comfort of the user within the experience, with several proven techniques being used to eliminate the risk of nausea or malaise, an essential care for the use of virtual reality.

The end result is more than rewarding. In addition to the media coverage, the most important is to verify the effectiveness of the simulator among patients in overcoming their barriers.

Category: VR/AR

Webcore developed and app for Sesc destined to the inauguration of their new building at the Paulista Avenue (city of São Paulo – SP). Containing activities dedicated to the body, art and technology, Sesc Avenida Paulista is within your reach through this app!

On the app, you can experience 360º immersions through the view that is offered on the building’s observation deck, explore georeferenced tours about subjects as diverse as the cultural centers and the species of local trees, listen to an audiotour about the Paulista Avenue – its history and curiosities – play a composition game inspired on the building’s façade and more.

Observation Deck + 360º
Not only can you let your eyes and mind wander around from the rooftop view, you can also get to know significant places on the horizon of the Paulista Avenue. There are 60 places at the Avenue that can be explored on the 360º immersions.

Tours
You will have three options: be guided by an audiotour that takes you from Sesc to the Museum of Art of São Paulo; follow the essential cultural spots of the Paulista Avenue, or discover the regional trees that silently observe the city groove, by selecting the option “Veredas Urbanas”.

Sesc’s Brazilian Art Collection
This is the conducting wire to a path of artworks in exhibition and artists’ histories taught through audio and images.

Game
You are challenged to fill the building’s façade in 120 seconds, listening to Hermeto Pascoal. It’s a fun way to spend your time while in the line or waiting for the elevator. You have to be really fast in order to fit a lot of pieces and score.

Augmented Reality Art
The animation was created by Kiko Farkas and Julien Sappa and it was made especially for the opening of the new building at Paulista Avenue. In order to see the magic happen, all you have to do is access sescavenidapaulista.org.br/capa from a computer and appreciate the AR animation.

Category: Mobile App Development

Together with Africa Agency, Webcore developed a website for Budweiser’s marketing campaign Slap the Tape, for the Lollapalooza music festival. The idea was to celebrate Budweiser as the first company to ever sponsor Lollapalooza, in 1991, and bring out the nostalgic feeling of the 90’s with a very common situation back then: the cassette tape getting stuck on the VHS.

The campaign was a giveaway of 9 tickets to the festival, all the user had to do to participate was go on the website and give the video cassette player some slaps. After a certain amount of clicks a message was displayed on screen announcing whether or not the user had won the ticket. In case they had won, the user needed to fill out a form in order to receive the tickets afterwards.

Check out the video-case here: https://bit.ly/BudweiserLollapalooza

Category: Software Development

In celebration to Hermeto Pascoal ‘s 30 years of musical career, Budweiser created the project Made of Music, in which Webcore was responsible for developing the website together with Africa Agency.

The idea of the project is to enable users to explore through graphic and visual elements some songs by the famous Brazilian composer. This all became possible due to a tool developed by Dimitre Lima that transcribes sounds into data and code language, allowing it to be applied as visual elements in images as the song is played. The user can upload a picture, select a song, and watch the image be transformed by the music of Hermeto Pascoal.

After the new image is generated, the user has the option to interact with its elements, download it, share it on Facebook as a simulation of an album cover, or also pick another song to watch the magic happen in different ways.

The project won a Silver Lion at Design > Data Visualisation category at Cannes Lions 2018

Category: Web Development

Webcore developed, in partnership with Oath agency, a set of Augmented Reality experiences for Chevrolet during Brazil’s biggest automobile show called “Salão do Automóvel” of 2018 (free translation: The Automobile Salon).

Throughout the event, there were tablets at the brand’s area that people could use and interact with Chevrolet’s automobiles. The Augmented Reality interactions were activated when the tablet’s camera was pointed to specific parts of the vehicles, with no need for QR codes placed on the car.

The camera recognized the specific spot and showed the user information about it such as videos about the new car’s functions, informative texts about the vehicle and even a luggage simulation with 3D objects in order to demonstrate visually how much can be fit in the car’s trunk or the pickup’s truck bed.

Check out the video-case here: https://bit.ly/ChevroletAR

Category: Software Development

http://gamefutebol.globoesporte.globo.com/

The Webcore Games developed the new GameFutebol Globo, the definitive game of the Brazilian National Championship!

Find the top 25 soccer clubs in Brazil, including all teams present at the 1st Division of the Brasileirão (national club championship). Live the thrill of a shootout between your favorite team and its biggest rival, challenge yourself on free kicks that will require all your skills and athleticism.

As the tournament progresses, find new CHALLENGES OF THE ROUND, which reflect key situations of recent matches. Can you recreate that goal? Or score the goal that can put your team on the top of the score board? Step onto the field and find out!

The new GameFutebol Globo is an updated version of the game that has featured millions of players and matches on smartphones and the web. Play PENALTY, FREE KICK and CHALLENGES OF ROUND modes. Soon: GOALKEEPER, CROSSING and DRIBBLE.

TEST YOUR SKILLS
Intuitive controls, free kicks and penalty engine which takes into account the force and effect of the kick, as well as the distance of the goal and the technical skills of each athlete.

JUST LIKE BEING AT FIELD
Includes the top 25 soccer clubs in the country with their original uniforms (starter and substitute goalkeepers). Follow each dispute at the brand new Maracanã stadium; cutting edge graphics reproduce every detail, as well as the narration of the experienced Luis Roberto and real chants from crowd.

CHALLENGE UP
Over 20 objectives to be accomplished and exclusive rankings for you to compare your skills with your friends and other players.

PLATFORMS
The game is available for Smartphones and Tablets by Apple and Android. Soon the game will also be available in the web version.

Check out the game-video here: https://bit.ly/GameFutebol_trailer

Category: Games

Webcore Games was called to action by the renowned board game studio Fantasy Flight Games to assist in the development of the recent released and highly anticipated Descent: Legends of the Dark. The app driven board game is the definitive dungeon-crawling cooperative board game for one to four players. As external developers, we joined the development of the app to help Fantasy Flight Games ensure that all features were implemented in time for a solid launch.

Across the gripping quests of an unfolding campaign, players venture across the realm, battling terrifying monsters, unlocking new skills, and exploring a wondrous fantasy world. The whole experience is made possible only through the fully integrated companion app, opening the door for an unforgettable journey as players explore high towers, dismal tombs, dark forests, and the city of Frostgate. Along with 46 pieces of 3D terrain and 40 striking hero and monster miniatures bringing the game to life, Legends of the Dark is an invitation to adventure that no one will want to miss.

"The team at Webcore Games proved to be an essential component to the digital release and overall success of the Descent: Legends of the Dark app. We were very fortunate to have partnered with such a knowledgeable and dedicated group for this massive project!" - Paul K, Interactive Manager / Fantasy Flight Games

Check out the game-video here: https://bit.ly/DescentLegendsOfTheDark_trailer

Category: Games

Turma do Chico Bento was a social game for Facebook and Orkut developed by us, when we were still the Insolita Studios and published by Level Up! in partnership with Mauricio de Sousa Productions. In the game, the player needed to take care of his farm, planting and taking care of the animals, while participating in adventures as if he were in a story of Chico Bento, the caipirinha created by Mauricio de Sousa.

Before entering in Vila Abobrinha, from Chico Bentos local adventures, the player created an avatar similar to Mauricios characters. The player could choose hairstyles, clothes, eye and hair color.

In addition to the traditional look of the Chico Bento and Turma da Mônica comics, Turma do Chico Bento had a rustic accent, lots of typical brazilian content, humor and even romance (you could ask one of your friends to date!). The original soundtrack that set the mood for the game was created by the musician Lucas Lima.

The game reached the mark of 750 thousand users in just over three months after its launch and, in total, there were more than 4 million players. In addition, he won the Brazilian Game category at the 9th edition of the Gameworld Trophy in 2013.

The game is no longer available. But you can check out the game-video here: https://bit.ly/TurmaDoChicoBento_Trailer

Category: Games

http://www.mynightjobgame.com/

Its not just any job its YOUR NIGHT JOB.

Black night, an abandoned mansion and a bunch of monsters. Sounds like the perfect job. Players will have to use a variety of weapons to save their skin and master the challenge of leading survivors to safety, while also defending the building from invaders. They can use more than 60 weapons, from vases and floor lamps to chainsaws, shotguns and ginormous hammers. If the monsters thrash too many rooms or the players health bar runs out, only an entry in the highscore list will remain of you.
REST IN PEACE!

Fast-paced, challenging action, hunting for the top spot in the highscore list, and an 80s horror movie setting tons of fun and bizarre humor!

KEY FEATURES

• Carefully designed: Never before has an abandoned mansion looked so inviting for explorers.
• Old School feel: The way it used to be, but better.
• Not just decoration: Your Achievements become actual in-game bonuses.
• Discoveries galore: Find something new around every corner.
• Endless horror: A total of 11 types of monster are waiting to be defeated with more than 60 unique weapons or your bare hands.
• Guaranteed adrenaline rush: The longer you play, the harder it will get.

Check out the game-video here: https://bit.ly/MyNightJob_Trailer

Category: Games

https://www.timothegame.com

Join Timos journey travelling through fantastic books in this point and click adventure. Use the items from the 5 books to solve puzzles that can be solved in many different ways.

In the game, Timo dives into a book and finds himself stuck among five literary worlds. In order to go back to the real world, Timo needs to reunite the pieces of a magic medallion that got shattered. And so, he begins his journey to find the way out, exploring different universes on each book he travels through. On his path, Timo will face many challenges and enemies, but will also meet great friends and allies.

Learn more about the game: www.timothegame.com.

The game features:
 

• 5 worlds based on book genres, with sceneries created by Raul Aguiar, Timos HQ artist and writer;
• Simplified UI: Timo carries around one item at time;
• 22 items with special characteristics to solve the puzzles;
• 30 puzzles with 45 ways of solving, allowing the player to freely explore each puzzle;
• The use of the devices accelerometer to solve puzzles;
• 12 keys scattered across the game and that can unlock the books in different orders;
• 2 boss fights;
• 2 playable characters: Timo + mystery character;
• The game was the winner of the contest K.O. HQ 2017 by Spcine.

Available for Android and iOS

Check out the game-video here: https://bit.ly/TimoTheGameTrailer

Category: Games

The acclaimed game with over 10 million downloads by Rockhead Games is now available for PlayStation®4! It gets better, its free-to-play!

Webcore Games was responsible for porting the game from mobile to PS4. We also added a new game mode, the local co-op which allows playing with up to 4 people! Check out some of the game features:

The Game
64 stages divided in 8 worlds, each one with new challenges and bosses;

Special Suits
Unlock all 9 suits with unique powers and play in different ways!

Sticker Album
Stickers to collect and share;

Ranking
Collect treasures and make combos to rank against your friends. 

Access the website and check out everything about Starlit Adventures!

http://starlitadventures.com/

© 2018 Rockhead Games All Rights Reserved.

Check out the game-video here: https://bit.ly/starlit_trailer

Category: Games

The original match-3 RPG! comes to the Multiverse in Magic: Puzzle Quest. Recruit your favorite Planeswalkers, build powerful decks and defeat your enemies in match-3 battles! Magic: Puzzle Quest adds the extensive universe of the acclaimed TCG to the engrossing gameplay of the Puzzle Quest franchise, as players participate in quests, daily events and tournaments for epic rewards.

Collect & Craft Cards
Collect some of Magic: The Gatherings deadliest spells like Breach the Multiverse, exotic artifacts such as Ichormoon Gauntlet, and creatures like Atraxa, Grand Unifier. With Booster Crafting, create your own booster packs to add to your collection. Build the ultimate deck and face off against people from around the world.

Match to Cast Spells
Mana gems are the core of your strength and power. Match-3 or more to collect enough power to cast deadly spells and creatures.

Play with Friends
Join a coalition and play with your friends to win bonus rewards in tournaments. Band together and fight opponents from around the world!

Win Rewards and Climb the Leaderboards
Enter daily events and player-vs-player (PVP) tournaments and challenge your decks against others from around the world. Climb the leaderboards and collect a multitude of rewards to build even better, more powerful decks!

Recruit Your Champions for Battle
The mighty mages and warriors of Magic: The Gathering are your heroes in battle. Pair them with your very best deck and enter the arena fully prepared to decimate the competition. Each Planeswalker comes with unique abilities to activate that enhance your cards or wreak havoc on your opponents. Build up their levels and watch their abilities grow into an unstoppable force.

81/100 Metacritic score

Available for Android and iOS

Check out the game-video here: https://bit.ly/MagicPuzzleQuest_webcore

Category: game

Webcore in partnership with Estúdio Laborg and the Rios e Ruas developed the electronic model of the Rios Des.Cobertos project which presented to the public the extensive watershed of the city of São Paulo, almost entirely already hidden and covered by streets and avenues, through an interactive model.

The model had an interactive mapped projection and was structured in informative layers (among them, the rivers and bodies of water in the city, the sub and micro-basins, parks and squares with bodies of water and the urban area of São Paulo ), and offered the sensorial experience as a ludic tool to instigate visitors, giving autonomy in the acquisition of knowledge and freedom of choice of what one wants to discover.

The public could navigate through the installation in different ways: discovering the paths of the waters in the city of São Paulo, comparing the rivers that remain in the open with all those that run underground, identifying the consequences of this concealment of the watercourses, knowing the history of river rectifications and seeing the actions already underway for the rediscovery of these rivers.

The exhibition took place in several Sesc units.

Check out the video-case here: https://bit.ly/Rios_descobertos

Category: Web Design

In partnership with Red Bull, Gaulês launches a campaign that challenges its fans to unravel details about his past and career by participating in a "reverse" quiz. The mechanics are simple: after registering on the website, the competitor needs to write the question that relates to the answer displayed on the screen. If the participant needs more clues, they can unlock another answer by adding 10 seconds to their final time. At most, there will be three clues per question.

In total, the 'Elmo Challenge' will have six questions, with each one released weekly, always on Tuesdays. Gamers will have 48 hours, starting from the publication on the website, to test their knowledge. The winner is the one who answers the most questions in the shortest possible time, with the time being timed from accessing the question.

The winner receives a special prize: the opportunity to meet the star and personally deliver the famous symbol of the Tribe to him.

The project was done in partnership with BETC HAVAS.

Webcore, in partnership with the media company Oath, developed an Augmented Reality experience for the launch of the new C&A Jeans collection, which can be seen in the interaction with the window display, clothing labels and shelves of the chain's stores.

The development of Augmented Reality was carried out integrated with the C&A Brasil application, which allowed thousands of consumers who already had the App to benefit from the action without the need to install a new application.

In the C&A campaign, 12 influencers were hired to be ambassadors for each jeans model. Opening the C&A Brasil application on the Try it out tab, the cell phone camera is activated and when pointing to the store window, the model's poster comes to life and she tells a little more about the pants she is wearing.

The video in Augmented Reality allows you to see the jeans with more movement and fluidity than in a static photo. In addition to explaining more about the pants, a button is available on the screen to see more looks, combinations and possibilities for using that piece. This experience can also be accessed by pointing the camera at the banner on the gondola of the selected model inside the store, or even at the pants label itself, wherever and whenever you want.

Currently there is a huge growth in the use of Augmented Reality; it has always been used with the function of entertaining, but it is also incredibly useful for companies and campaigns by enabling immersions and interactions with the public in an innovative ways.  C&A was the first retail store in Brazil to use this technology to increase the interaction between window display and the final public.

Check ou the video-case here: https://bit.ly/CeA_AR 

Category: Software Development

To feed the internet with good, Pedigree in partnership with the agency AlmapBBDO, invited dogs available for adoption for a special event. During one day, at Pedigree's AdoCÃO fair, a keyboard inspired by puppies was set up and they responded and interacted with negative messages on Twitter.

In this project, Webcore was responsible for developing the software that made the keyboard work, using virtual reality tracking technology. The dogs were free to play while wearing a vest with a virtual reality sensor. According to their movement over the keyboard, it was possible to accurately capture the position of each one of them and the keys pressed, generating personalized messages with emojis written by the puppies.

We also built a moderation system, where each moderator could see tweets with negative messages found on Twitter and choose which ones would be answered. When choosing, the system chose a message created by one of the Dog Bots and responded sympathetically on Twitter with a message in emoticon format and a gif of the campaign.

During that day, more than 80 dogs were adopted! 

Check ou the video-case here: https://bit.ly/pedigree_dogbots

Category: Web Design

Webcore developed the website for the 'Guaraná Cultura' campaign to promote and provide financial support for the Guaraná Maués Alliance (AGM) project.

A portion of the proceeds from the sales of the Guaraná Cultura collection (a partnership between Guaraná Antarctica, Ellus, and Salinas) was allocated to AGM.

Check out the video-case here: https://bit.ly/guarana_cultura

Categoria: Web Design

To launch its new Air Max line, Nike, in partnership with the agency AKQA, decided to make the new models available in a different way: transforming famous graffiti from the city of São Paulo into virtual stores.

In partnership with Instagrafite, the largest collaborative gallery in Brazil, Nike invited street artists owners of the most iconic graffiti in São Paulo to "wear" the new Air Max models to their characters in their graffiti works. From then on, through geolocation, the respective sneakers were only available for sale to those who were in specific locations, close to the graffitied works.

In this project, Webcore was responsible for the integration of geolocation with Nike's sales platform, ensuring that only those who were present at the graffiti site had access to the sneakers related to that work.

The action was successful not only for its innovation but also for its message of valuing the art and culture of graffiti in the middle of the city of São Paulo.

The project won:

- Grand Prix at Cannes Lions 2019 in the Media Lions category.
- Yellow Pencil Experiential category.
- Worlds Best Strategy.
- Gold at Clio Out-of-Home category.
- Gold at Effie Awards Brand Experience category.

Check ou the video-case here: https://bit.ly/Nike_AirMaxGraffiti

Category: Web Development

In partnership with Live agency, Webcore developed an amazing and fun game for Amazon Prime Video during CCXP 2020, which for the first time happened in a 100% on-line edition.

Amazon Prime Video World is a “treasure hunt” style game, where the user needs to find 10 easter eggs from 7 different lists, and each one refers to a series of the platform, such as The Boys and American Gods. The final result was a map full of details to make the search even more exciting.

Inside the game, the user can check the names of the objects in a list and also track the time that takes to find them on a timer. And in the end, it’s possible to put the name in a ranking and share it with whoever you want.

The game was available just during the days of the event.

Check out the video-case here: https://bit.ly/AmazonPrimeVideo_CCXP

Category: Games

We have great news for chocolate lovers: for the first time in history, it is possible to create your own personalized box of chocolates with just your favorite flavors from Nestlé and Garoto! In addition to choosing each chocolates, the box is assembled on the fly by a friendly robot, the Chocobot. There are 15 options to choose from among the 18 types available and it is also possible to customize the packaging with a message and stickers.

In this project, made for Nestlé, Pollux company was responsible for the development of the robot and Webcore contributed to the project in the gamification and development of the digital interface where the person chooses the chocolates.

Check out the video-case here: https://bit.ly/nestle_chocobot

Category: Interactive Design

At Garena's request, Webcore created FF SQUAD, a fantasy sport game so that Free Fire lovers can follow the LBFF (Brazilian Free Fire League) in a more integrated, dynamic and gamified way.

In FF SQUAD players need to assemble teams of five pro players and a coach to score during the match days. Depending on the actual performance of the pro players on those days, the player will receive more or less points. The more the player is aware of the events of the championship, the greater will be his chances to stand out in the overall ranking. The virtual coin value of pro players also varies depending on their performance in the real LBFF championship.

The game also features real pro player data so users have details about their favorite pro players performance over the past few weeks and make their best choices.

Category: Web Design

In partnership with the AKQA agency, which was responsible for the design and layout, Webcore had the pleasure to develop the interactive Beck’s Frequency website. On the website, it’s possible to change the sound frequency to make the taste of any beer more bitter. Works like this:

• You get a beer that isn’t Beck’s
• Put on the headset and listen to the music on the bitter frequency for 10s
• Taste the beer, paying attention to the flavor
• Switch to Beck’s Frequency and listen to the music for another 10s
• And taste the beer again, paying attention to the bitter taste

The songs you listen to in this incredible experience include authorship by worldwide famous DJs, such as Vintage Culture, KVSH and BADSISTA.

The project won Gold Lion and Silver Lion in the Radio & Audio category at Cannes Lions 2020/2021.
 

Check out the video-case here: https://bit.ly/Becks_Frequency

Category: Web Design

Webcore developed the action in augmented reality created by Nike in partnership with Live angency for Nike Members who purchased the Brazilian National Team jersey on the website.

Nike Members who purchased the shirt get access to the experience platform and can share their photos wearing it. From then on, virtual autographs of athletes such as Ronaldo Fenômeno, Rayssa Leal and Richarlison, and artists Djonga and MC Hariel can be stamped on the shirt. The action celebrates a special Members' Day for the football category on Nike.com.

Category: VR/AR