We create engaging web and ecommerce projects

Whidegroup is an e-commerce development company which helps passionate entrepreneurs launch their online stores, and supports them throughout their e-commerce journeys. We develop e-commerce solutions for diverse business models including B2C, B2B, and marketplaces. The Whidegroup team also assists service companies, such as shipping or payment gateway providers in the development and smooth integration of their applications with established e-commerce platforms.
 

Ukraine Ukraine
193 Sobornyi ave, Zaporizhia, Zaporizhia 69006
+16469417789
$50 - $99/hr
10 - 49
2014

Service Focus

Focus of E-commerce Development
  • Magento - 70%
  • Shopify - 15%
  • Bigcommerce - 5%
  • WooCommerce - 10%

Whidegroup's exceptional Maintenance & Support services give clients a considerable advantage over the competition.

Focus of Web Design
  • Landing Page - 10%
  • E-commerce - 85%
  • Corporate - 5%
Focus of Testing Services
  • Manual Testing - 60%
  • Automation Testing - 30%
  • Performance Testing - 10%

Whidegroup's exceptional IT Services services give clients a considerable advantage over the competition.

Industry Focus

  • E-commerce - 20%
  • Business Services - 10%
  • Consumer Products - 10%
  • Education - 10%
  • Financial & Payments - 10%
  • Real Estate - 10%
  • Transportation & Logistics - 10%
  • Retail - 10%
  • Other Industries - 10%

Client Focus

60% Small Business
40% Medium Business

Detailed Reviews of Whidegroup

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Roman Kmyta πŸ‡ΊπŸ‡¦
Roman Kmyta πŸ‡ΊπŸ‡¦, CEO & Founder at IMPRO Email agency
Posted 8 months ago

The Whidegroup team was responsive, skilled, and fully committed to delivering measurable results.

The Whidegroup team approached the project with a clear understanding of our goals and provided valuable insights during the audit. They were organized and always open to collaboration. Every step was handled with attention to detail. The final outcome – a 1.4x increase in conversion rates – speaks to the quality of their work.

What was the project name that you have worked with Whidegroup?

Conversion Rate Optimization for a Magento E-commerce Store

What service was provided as part of the project?

Web Design, E-commerce Development

Describe your project in brief

We partnered with Whidegroup to support one of our e-commerce clients in optimizing conversion rates on their Magento store. The Whidegroup team conducted a thorough audit of two key landing pages and product pages, then implemented a series of UX and design improvements based on established optimization practices and the client’s target audience.
Key improvements included:
1. Optimized page structure
2. More effective call-to-action placement
3. Enhanced mobile responsiveness
4. Faster website speed
These updates led to a 1.4x increase in conversion rates from the targeted traffic landing on those pages.

What is it about the company that you appreciate the most?

We were impressed with Whidegroup's deep understanding of the e-commerce industry and approaches that will work well for conversion optimization on the project. We appreciated their ability to combine technical expertise with a clear focus on business outcomes.

What was it about the company that you didn't like which they should do better?

There wasn’t much to dislike, but having more post-implementation documentation would have made it easier for our internal team to track changes.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • E-commerce

Client Portfolio of Whidegroup

Project Industry

  • E-commerce - 66.7%
  • Travel & Lifestyle - 11.1%
  • Financial & Payments - 11.1%
  • Transportation & Logistics - 11.1%

Major Industry Focus

E-commerce

Project Cost

  • Not Disclosed - 44.4%
  • $0 to $10000 - 44.4%
  • $10001 to $50000 - 11.1%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 11.1%
  • 1 to 25 Weeks - 88.9%

Project Timeline

1 to 25 Weeks

Portfolios: 9

African Magento Marketplace Optimization to Support Global Expansion

African Magento Marketplace Optimization to Support Global Expansion

  • African Magento Marketplace Optimization to Support Global Expansion screenshot 1
  • African Magento Marketplace Optimization to Support Global Expansion screenshot 2
Not Disclosed
Not Disclosed
E-commerce

💼 Client: Ananse – an African Magento-based marketplace connecting global shoppers with African designers

🎯 Goal: Optimize website to increase seller activity and support global expansion

____________________

📌 Scope of Work:

- Optimized website speed

- Improved mobile responsiveness and visual stability

- Optimized HTML/CSS and JavaScripts

- Enhanced UX for both customers and sellers

- Customized Algolia Search and merchant product feeds

- Integrated African payment gateways – Paystack, PayFast

- Applied accessibility and performance best practices

____________________

✅ Results:

- Mobile page speed doubled

- Website traffic grew 15x: from 52K to 802K views

- Active sellers grew 3x: from 460 to 1,400

- Engaged countries expanded: from 110 to 178 countries

Ecommerce Website Design for a Jewelry Store

Ecommerce Website Design for a Jewelry Store

  • Ecommerce Website Design for a Jewelry Store screenshot 1
  • Ecommerce Website Design for a Jewelry Store screenshot 2
$0 to $10000
3 weeks
E-commerce

💼 Client: Imperial – a luxury jewelry brand focused on exclusive collections that blend elegance with personal storytelling

🎯 Goal: Design a Shopify-based online store that connects aesthetics with functionality, improves product discovery, and builds customer trust

____________________

📌 Scope of Work:

- Conduction of user research, competitive analysis, and user flow mapping

- Design of wireframes and prototypes aligned with Shopify’s built-in capabilities and app ecosystem

- Addressing customer concerns around trust, support, delivery delays, and personalization

____________________

✅ Results:

- Creation of intuitive navigation and categorization

- Successful design implementation into a live Shopify store

- Implementation of the following features: delivery tracking and real-time order updates, email subscription, discount codes after purchase for retention, and more

Increasing Average Order Value for a Subscription-Based Shopify Store

Increasing Average Order Value for a Subscription-Based Shopify Store

  • Increasing Average Order Value for a Subscription-Based Shopify Store screenshot 1
  • Increasing Average Order Value for a Subscription-Based Shopify Store screenshot 2
$0 to $10000
2 weeks
Travel & Lifestyle

💼 Client: Postfly – a US-based brand specializing in fly-fishing gear

🎯 Goal: Increase average order value by adding pop-ups with relevant products at key moments of the shopping journey

____________________

📌 Scope of Work:

- Design of custom pop-ups aligned with Postfly’s visual identity and UX tone

- Implementation of these responsive pop-ups to maximize visibility without disrupting flow

- A/B-testing for choosing the most effective and clickable options

____________________

✅ Results:

- 14.2% increase in average order value

- 8.6% boost in customer retention

Crypto Payment Extensions Development for Magento, WooCommerce, OpenCart, and PrestaShop

Crypto Payment Extensions Development for Magento, WooCommerce, OpenCart, and PrestaShop

  • Crypto Payment Extensions Development for Magento, WooCommerce, OpenCart, and PrestaShop screenshot 1
  • Crypto Payment Extensions Development for Magento, WooCommerce, OpenCart, and PrestaShop screenshot 2
Not Disclosed
25 weeks
Financial & Payments

💼 Client: Savvy.io (formerly PayBear) – crypto‑wallet and payment gateway provider founded in 2017

🎯 Goal: Develop secure and reliable Savvy extensions to enable merchants on Magento 1 & 2, WooCommerce, OpenCart, and PrestaShop to accept cryptocurrency payments

____________________

📌 Scope of Work:

- Development and testing of gateway extensions for 5 major e‑commerce platforms

- Verification of seamless third‑party checkout redirection and IPN handling

- Creation of custom IPN script for WooCommerce to handle crypto payment notifications

- Implementation of exchange‑rate guarantees to prevent volatility losses

- Addition of logic for detecting underpayments and triggering automated top‑up prompts

____________________

✅ Results:

- Delivered five fully functional extensions, simplifying crypto payment transactions

- Merchant onboarding now requires just wallet setup, module install, and ready‑to‑go payments

- Integration helped Savvy.io onboard over 3,000 merchants and process $10M+ in crypto transactions

Integration of an ERP System and Extending its Functionality for Ecommerce Business Processes Optimization

Integration of an ERP System and Extending its Functionality for Ecommerce Business Processes Optimization

  • Integration of an ERP System and Extending its Functionality for Ecommerce Business Processes Optimization screenshot 1
  • Integration of an ERP System and Extending its Functionality for Ecommerce Business Processes Optimization screenshot 2
$0 to $10000
5 weeks
E-commerce

💼 Client: Kjellmann – Norwegian family-run office furniture supplier

🎯 Goal: Streamline back-office operations by integrating Magento store with a ERP system and enhance B2B/B2C customer experience

____________________

📌 Scope of Work:

- Full integration of 24SevenOffice ERP with Magento backend

- Customization of an order grid view with restricted access for logistic managers

- Development of a custom packaging-slip generation directly from the order grid

- Development of an internal messaging system

- Enhancement of product page functionality with Advanced Product Options and 360 Product Viewer

- Development of a page view switcher for B2B/B2C customer types

____________________

✅ Results:

- Back-office workflow became faster, more transparent, and easier to manage

- Logistic managers gained tools to coordinate deliveries directly in Magento

- Reduced manual steps and improved accuracy of order handling

- Enriched shopping experience for both B2B and B2C users

- Laid the foundation for scalable logistics without compromising user experience

Migration of a Custom-Built Website From Magento 1 to Magento 2

Migration of a Custom-Built Website From Magento 1 to Magento 2

  • Migration of a Custom-Built Website From Magento 1 to Magento 2 screenshot 1
  • Migration of a Custom-Built Website From Magento 1 to Magento 2 screenshot 2
$10001 to $50000
12 weeks
E-commerce

💼 Client: Kjellmann – Norwegian B2B/B2C office furniture supplier

🎯 Goal: Migrate fully custom Magento 1 store to Magento 2

____________________

📌 Scope of Work:

- 450 hours of development work

- All customer, product, order, and config data migration

- New Magento 2 theme development with refreshed branding

- Evaluation, optimization and replacement of Magento 1 extensions

- Rebuilding of custom logic

- Website speed optimization

____________________

✅ Results:

- Site performance improved by 37% and sales rose by 12.7%

- Integrated fully functional ERP system

- Enhanced user experience

UI/UX Optimization for a Magento Store

UI/UX Optimization for a Magento Store

  • UI/UX Optimization for a Magento Store screenshot 1
  • UI/UX Optimization for a Magento Store screenshot 2
$0 to $10000
10 weeks
E-commerce

💼 Client: Lichtnelke – a German perennial nursery established in 1973 that has been operating an online store since 2014

🎯 Goal: Refresh appearance of the store to match modern design practices, improve navigation, and boost engagement – without alienating existing customers

____________________

📌 Scope of Work:

- Conducted a thorough UI/UX audit to identify key improvement areas

- Updated header by adding wishlist/login icons and a scrollable menu

- Introduced a dynamic homepage carousel, interactive hovers, promotional labels, and a more visible newsletter block

- Enhanced product page usability with redesigned “Add to cart,” quantity selectors, and delivery timer

- Refreshed category pages with cleaner visuals, banners, filters, and product labels

____________________

✅ Results:

- Delivered a modernized, intuitive interface while preserving familiarity for loyal customers

- Boosted customer interaction and conversion rate

- The IT Head praised the redesign for maintaining brand identity and improving the shopping experience

Magento Theme Migration to HyvΓ€ for a German Garden Plants Store

Magento Theme Migration to HyvΓ€ for a German Garden Plants Store

  • Magento Theme Migration to HyvΓ€ for a German Garden Plants Store screenshot 1
  • Magento Theme Migration to HyvΓ€ for a German Garden Plants Store screenshot 2
Not Disclosed
14 weeks
E-commerce

💼 Client: Lichtnelke – a German perennial nursery established in 1973 that has been operating an online store since 2014

🎯  Goal: Improve the performance and user experience of their Magento 2 store

____________________

📌 Scope of Work:

- Product, category, and homepage redesign

Magento update to the latest version

- Porto to Hyvä theme migration

- Third-party extensions installation and custom extension development to align with Hyvä tech stack

- Core Web Vitals and website speed optimization

____________________

✅ Results:

- LCP reduced from 3.7 s to 1.5 s

- CLS reduced from 0.158 to 0.006

- Performance score increased by 27 points

- Lower advertising costs and higher organic visibility

Custom Shipping Extension Development for Magento, Shopify, WooCommerce, and X-Cart

Custom Shipping Extension Development for Magento, Shopify, WooCommerce, and X-Cart

  • Custom Shipping Extension Development for Magento, Shopify, WooCommerce, and X-Cart screenshot 1
Not Disclosed
20 weeks
Transportation & Logistics

💼 Client: ShipHawk – a logistics automation platform for connecting retailers, B2B, and B2C businesses with carrier leaders in the U.S.

🎯 Goal: Create custom modules, using ShipHawk’s API, for Magento 1 & 2, Shopify, WooCommerce, and X‑Cart to automate shipping cost calculation and order fulfillment

____________________

📌 Scope of Work:

- Development of five shipping extensions for major e‑commerce platforms: Magento 1, Magento 2, Shopify, WooCommerce, X‑Cart

- Development of logic for dimensional and volumetric weight pricing to handle irregular-sized items

- Implementation of multi-warehouse cost calculation

- Complete automation of shipping workflows, from booking up to delivery

____________________

✅ Results:

- Eliminated manual shipping steps, reducing overhead and errors

- Enabled merchants to optimize costs and boost conversions

- Thousands of e‑commerce stores now access full shipping automation via ShipHawk

Resources

The WCAG 2.1 Checklist: How to Make Your Website Accessible to People with Disabilities
Sales and Marketing E-commerce KPIs Handbook
Magento 1 to Magento 2 Migration Checklist