WhiteLabel PR Pte. Ltd.

WhiteLabel PR is a PR Awards 2026 award-winning boutique public relations and marketing communications agency in Singapore. We specialise in earned media, influencer and KOL management, crisis communications, media training, event management, and content strategy for SMEs and established brands.

Founded in 2016, we've delivered over 300 campaigns across 60+ brands, generating 700+ media placements in Singapore's top publications and broadcast outlets. Our clients include Lien Foundation, FairPrice Group (NTUC), Lendlease, KrisShop (Singapore Airlines), Lenskart, Bandai, Violet Oon, and VivoCity.

What makes us different: our management team includes a former SPH journalist and deputy technology editor, which means we think like newsrooms, not just agencies. We're one of the few PR agencies in Singapore that actively packages services for SMEs, so you get enterprise-level media relationships without the multinational price tag.

We also offer AI Visibility Audits, helping brands understand and optimise how they appear in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.

Services: Strategic Communications, Media Relations, Influencer/KOL Programmes, Events and Experiential Marketing, Crisis Communications, Media Training, Content and Brand Storytelling, AI Visibility Audits.

Industries: Retail, F&B, lifestyle, beauty, real estate, non-profit, entertainment, technology, aviation, hospitality.