Wilson Wings

Finizon is India’s first financial platform that enables its users to enjoy an agent-assissted and goal-based investment journey.

The ultimate goal of Finizon is to help newbie and busy investors to invest in the rights stocks, MFUs, PMS, and FDs with the help of partners, who in turn earn commissions.

Project Scope

We were initially hired for a landing page (LP) design. The outcome was loved by the client and we went ahead to work with them on more projects.

One of those projects was the ‘Credit Card Recommendation Tool’ (CCR Tool). We were hired to complete UX & UI and content creation activity for the Tool.

As of now, we are working on the UI/UX of their Insurance App.

Goals

→ Design a new styleguide (modern & engaging)
→ Landing page design and development
→ UX design credit card recommendation tool
→ Multi-step form design for increase user retention

Challenges

→ Design must be done in accordance with PWA
→ Must be conversion oriented with multiple CTA’s
→ Poorly defined brand guidelines (needed to be reworked)
→ Making the tool recommendation form as per the database

Outcomes

The final deliverables included styleguides, UX design, and UI design. With on-time deliveries & continuous client feedback, we could complete this project in 6 weeks timeline.

The output was loved by the client and the overall Finizon team.

Flyworld Tours & Travel Company is a complete Travel Management Company established in 2019 and headquartered in Kuwait.

They offer a wide range of services including ticket booking, hotel booking, travel packages, insurance, air ambulance, cruise booking, etc.

Project Scope

Looking at our creative skills, the Fly World team approached us to help them rebuild their brand identity as well as redesign their existing website.

The goal was to build the brand from the ground up and design as well as develop the Fly World website with dedicated service pages that can work as a lead generation machine.

Goals

→  Rebrand to match up with the competitor’s
→  Professional and modern UI design
→  Must be focused on lead generation
→  Dynamic backend to add travel destinations
→  Marketing tags & triggers integration

Challenges

→  100s on high-quality stock images
→  To be built on WordPress CMS
→  Customized backend for regular updates
→  To be built on AIDA for lead generation
→  Mobile-first design approach

Outcomes

The final design came out really professional, modern, and easy to use. In fact, we won the site of the month award from Crocoblock Web Design awards.

Final deliverables included a sitemap, style guides, logo design, collaterals, brand guidelines, UX design, and UI design.

The output was loved by the client. The feedback received after the final design was very minimal as the client was with us in each phase.

Fastway India is a 20 years old international courier delivery service provider. They specialize in food and medicine delivery services from India to the USA and Canada.

Apart from it, the company also offers relocation services, warehouse solutions, Freight shipping services, eCommerce solutions, etc.

Project Scope

One of our very first clients, Farhan Hyder approached us to redesign their 15 years old website. The goal was to transform the existing brand completely.

The reason behind this transformation was the rise in the competition. Most have the brands were new and had an impactful brand identity.

We were hired for rebranding, website redesign, and content creation activity.

Goals

→   Rebrand to match up with the competitor’s
→   Detailed brand guidelines for vendors
→   Fully dynamic website with a backend
→   Multiple CTA’s and AIDA concept approach
→   Dynamic offers, cities, and destinations

Challenges

→  To be achieved on WordPress CMS
→   200+ pages connected to a user-friendly backend
→  Multiple marketing trackers & triggers
→   Shipping tracker & email trigger setup

Outcomes

The results were loved by the client. We went ahead with a combined approach of vector & raster to bring out the trust factor as well as the modern look.

 The style guide matched the taste of the target audience and the overall site performed well regarding speed, simplicity in usage, and on different devices. Finally, a green happy signal from the client to go live.

Regarding buying bicycle spares and parts, Jet Cycle comes out be one of the biggest retailers in Singapore.

They have multiple stores in Singapore & plan to build some more in the future. Moreover, they plan to build an online store very soon due to the impact of Covid on their business.

Project Scope

Jet Cycle came to us looking for an improved user interface for their current site. It was broken with missing screens with minimal to no information.

We went ahead with explaining their UX improvement with UI.

The goal was to build a product showcase website with the options of eCommerce capabilities that can be added anytime soon.

Goals

→ To build a product showcase website with 1000+ products
→ Providing users with two click access to any product on the site
→ To have hidden eCommerce capabilities that can be used in the future

Challenges

→ 1000+ products were causing a huge load on the WordPress database
→ Migration of huge database from BigCommerce to WordPress
→ Building a theme out of black & orange brand colors

Outcomes

The final design came out really clean, simple, and easy to use.

From finding bicycle spare parts to filtering the categories, and from creating a browser-based wish list to finding a nearby store, everything fell under a few clicks.

Although black & orange was a difficult color combination, our designers did a great job to bring it to perfection.

TruScholar is an online platform that uses the power of blockchain technology to secure the credentials of institutions and improve their issuance & verification systems.

With the help you TruScholar, entities like institutions, event management firms, employee training organizations, etc. can create & grant verifiable digital certificates, and badges to the participants & students.

Project Scope

From our first meeting, it was clear that ‘User Experience’ is their primary requirement.

They already had a web app, but it was missing user friendliness, clean design, and broken functionalities throughout the site.

Our goal was to build a modern yet professional design that is easy to use and has multiple CTAs regarding signing up or requesting a demo.

Goals

→ Redesigning the platform with an improved UI
→ Multiple CTAs to increase conversions
→ Focused on attracting investors
→ Talks about all the products & solutions

Challenges

→ Dynamic nature of the site to manage team, posts, solutions, etc.
→ Blockchain-related technical content (multiple proofreads required)
→ Conversion-oriented site without being too salesy

Outcomes

The final deliverables included a sitemap, styleguides, UX design, and UI design. With on-time deliveries & continuous client feedback, we could complete this project in 8 weeks timeline.

The output was loved by the client. The feedback received after the final design was very minimal as the client was with us in each phase.

Quarkifi is a technology company that offers a wide range of innovative solutions for businesses and individuals looking to enhance their connectivity experience.

Project Scope

The client approached us to redesign the Quarkifi website to improve its user experience, visual appeal, and functionality.  The goal was designing a website to enhance the company’s brand image, attract new customers, and provide a seamless user experience to existing customers.

Goals

→   Create an eye-catching and visually stunning design
→   Design a user-friendly interface
→   Develop a robust backend system

Challenges

→   Balancing creative design with user experience
→  Technical limitations
→   Ensuring cross-device compatibility

Outcomes

The Quarkifi website redesign resulted in a modern and visually appealing platform that provides an exceptional user experience. The new website is easy to navigate, features clear and concise content, and is optimized for all devices.

In addition to improved functionality, the redesign also included custom cursor and custom animated illustrations, adding an engaging and interactive element to the site.

CorpCare is India’s first all-in-one corporate treasury & multi-family office platform.

They offer a single window solution for corporates, family offices, and HNIs.

Some of their services include Wealth Management, Treasury Solutions, AIF/PMS, Bonds Platform, Lending Solutions, Real Estate Planning, etc.

Project Scope

We were approached by the CorpCare team for a long-term engagement activity to build a robust wealth management portal for corporates & HNI. The project scope included a corporate app, individual app, admin app, relationship manager app, and product analyst app.

Apart from UX research & UI/UX design activity for the portal, we were also hired for the branding and landing page design & development activity.

As the project is under NDA, we will only be sharing publicly available information here. For more reach out to our sales team.

Goals

→  Building Mutual Funds purchase journey
→  Design with a premium & professional look
→  Design system & components were must
→  Planning UX as per available APIs
→  Segregating app as per team hierarchy
→  Building KYC & CAN validation flow

Challenges

→  Understanding the APIs of Vendors
→  No direct competitor app is available
→  Brainstorming multiple cart features
→  Different colors for graphs (Non-brand colors)
→  Handling 250+ screens in Figma

Outcomes

The hard work paid off. In the promised timeline, our team was able to deliver all the applications with perfection.

The entire CorpCare team was happy with the work.

The entire UX strategy (which took multiple workshops) turned out well. We worked in LFD and MFD with several iterations before working on the HFD.

The entire project took 16 weeks to complete from the discovery session to the design handoff.

branchX is a financial institution that offers multiple banking solutions in India and across the middle east. The primary product for branchX is Raja Rani combo cards for families.

They also have other offerings including the Distributor App for DMT, BBPS, Travel, Insurances, etc., Gold investment with Sona card, Enterprise Solutions, and the Corporate Payroll app that comes with a Neel card.

Project Scope

It’s been a while since we started working with them. Things kicked off with social media content creation and took a turn after looking at our creativity skills.

We have designed their mobile app, corporate portal, agent app, brand collaterals, marketing collaterals, brand guidelines, and almost everything that requires design.

Goals

→  Designing the voice of the brand
→  Creative and modern design
→  Project planning for multiple apps
→  Coordinating with tech & content team
→  Designing landing pages & promotional posts
→  Defining weekly deliverables

Challenges

→  Multiple tasks to handle at a time
→  Heavy UX research for mobile & agent app
→  Brainstorming multiple user retention features
→  Handling 2D & 3D vectors and Neumorphism together
→  Robust design system & components
→  Co-ordinating with 4-5 other teams

Outcomes

A total team of 5 members including 2 UI Designers, 1 Collateral Designer, 1 Content Creator, and 1 Project Manager were continuously involved in the project.

We make sure to deliver everything on-time to catch up with the launch dates. We are still in contract with the branchX team, they love our work and we love them.

As of now, we have delivered the following files:

1. branchX Mobile App
2. branchX Card Kit
3. 100+ Social Media Posts
4. branchX Corporate App
5. Multiple Landing Pages
6. branchX Full Site
7. Promotional Collaterals
8. Agent App (in progress)

NestFi is a decentralized social crypto trading platform headquartered in Virgin Island, USA.

PROJECT SCOPE

The goal was to build a platform allowing users to virtually invest in the crypto nests, participate in challenges, connect and copy with crypto experts, predict crypto prices, and win rewards.

PHASES

• Mood boards: three style guides—mild, medium, and spicy

• Define: competitor's product audit, user interviews, user personas, and customer journeys

• Ideate: information architecture with SiteMap, user flows, LFDs, UX workshop 1.0

• Design: MFDs, UX copy, UX workshop 2.0, HFDs, and prototypes

• Test: usability testing and iterations

• Handoff: design system, components, UI design, and animations

Qiam is a Principled Fintech eco-system providing sharia compliant marketplaces, platforms & products using patent-pending blockchain technology.

Project Scope

The goal was to build an extremely creative landing page with some custom-designed web UI & product-related information that can be presented to the investors.

Other requirements were subtle animations and ‘Join Beta’ CTA to invite early adopters.

The results were mind-bending. We went ahead with the dark design (using pale purple as the background).

The client loved the final output.

We used Glassmorphism with a combination of purple, green, and red colors and white text. Also, the images used were vectors that brought the page to life.