WonderAds

WonderAds is a Lisbon-based digital marketing agency with one measure of success: whether the work brings in customers.

We specialise in health and wellness — clinics, gyms, nutritionists, supplement and cosmetics brands — and apply the same playbook to education, beauty and e-commerce. Our clients range from single-location clinics in Portugal to international brands across Canada, Australia, the UK and the US.

What we do

SEO and GEO. Technical audits, content architecture, local SEO for multi-location businesses, link building, and visibility in AI answer engines including ChatGPT, AI Overviews and Perplexity.

Paid media. Google Ads, Performance Max, YouTube and paid social, with offline conversion tracking and CRM integration. We scale only once cost per qualified lead is stable.

Web design and development. WordPress and WooCommerce sites built to convert, SEO-ready from the first wireframe, integrated with booking, enrolment or checkout systems.

Content and social media. Editorial strategy, copywriting, and management across Instagram, TikTok, YouTube and Facebook.

Analytics. GA4 and GTM implementation, attribution repair, and reporting that ties spend to revenue.

Who we are

Founded by Alex Pavlenco, who spent close to a decade at Adobe and Dentsu working on accounts including EasyJet, Deliveroo and Santander, and Alice Santos, a wellness creator whose content reaches over 3 million views a month. Our COO André Pavlenco leads technical delivery, including custom automation and AI solutions.

How we work

Every engagement starts with a free SEO audit. We report on bookings, enrolments and revenue — not impressions. We take on a limited number of clients so that founders stay directly involved in delivery.