WP Creative

Studio Modus is a Sydney-based expert in architectural 3D visualisation, recognised for creating striking imagery that brings properties to life. Their team of interior designers, photographers, and architects supports real estate professionals in showcasing properties with style and confidence. However, their previous website was falling short. It failed to reflect the quality of their work or present their impressive portfolio effectively.

They needed a digital platform that could match the visual standard of their brand.
 

The Challenges

Sluggish Performance from Heavy Imagery
A premium portfolio demands high-resolution visuals, but large image files were slowing down the site.

Outdated Design and User Experience
The previous design lacked the modern feel and polish needed to represent their brand, resulting in low user engagement.

Limited Flexibility and Ongoing Support
Managing content was difficult, and there was no dedicated support in place to maintain site performance over time.
 

Our Approach

1. Discovery and Strategy
We led a focused discovery session to clarify business goals, understand audience behaviour, and define the desired visual direction.

• Structured the content to support storytelling and SEO

• Identified key user interactions to spotlight their portfolio effectively

2. Bespoke Website Design
A clean, responsive interface was designed to combine visual appeal with strong performance.

• Used a grid layout to present high-quality visuals in an elegant way

• Prioritised mobile-first design to ensure smooth performance on all devices

• Built an intuitive navigation system for a seamless user journey

3. Technical Performance Optimisation
We introduced backend improvements that maintained visual quality while significantly improving load times.

• Compressed and optimised all images without compromising clarity

• Implemented lazy loading to defer image load until users scroll

• Integrated a global CDN to deliver fast performance across locations

4. Launch and Long-Term Support
Post-launch, we equipped the Studio Modus team with the tools to manage their content confidently and brought them onto our ongoing care plan.

• Provided hands-on training for backend updates

• Conducted regular site reviews to maintain speed, security, and stability
   

The Results

While specific data points are unavailable, Studio Modus reported immediate improvements in engagement and performance. Their new website has become a valuable asset in their marketing toolkit, helping to:

• Showcase their portfolio with a more premium, polished presentation

• Improve lead generation and reduce bounce rates

• Strengthen their position in the competitive real estate visualisation space

B Online Learning is a well-respected name in eLearning across Australia. Known for delivering custom learning platforms and certified Articulate training, they help organisations create impactful, engaging education programs.

To match their digital maturity and support continued growth, they needed a website that was flexible, performance-driven, and aligned with a long-term SEO strategy. WP Creative partnered with their team to bring that vision to life.
 

The Challenges

• The existing website was outdated and lacked a user-friendly design

• There was no eCommerce functionality to support new digital offerings

• Organic traffic was falling short due to unresolved technical SEO issues

• The platform needed to scale alongside their growing product and service range
   

Our Approach

1. Website Design and Development

• Developed a responsive and scalable WordPress site designed to grow with the business

• Created a flexible backend structure to simplify content updates and product management

• Integrated eCommerce functionality to support the sale of new online courses

• Rolled out monthly performance tracking and continuous site enhancements

2. SEO and Content Strategy

• Performed a comprehensive SEO audit to fix technical issues

• Identified and implemented relevant keyword strategies for the eLearning space

• Built a content plan to improve visibility and position B Online Learning as an authority

• Enhanced metadata, site architecture, and content structure to improve rankings
   

The Results

• A modern, high-performing website built for conversions and brand alignment

• A scalable platform equipped with eCommerce capabilities for future growth

• Continuous improvements driven by user analytics and feedback

• Steady gains in organic search traffic supported by an active SEO strategy

DisasterWISE, led by Monash University, was launched to help communities come together and take practical steps toward disaster preparedness and resilience. However, their existing website was holding them back. It was difficult to manage, heavily reliant on third-party plugins, and not built to support evolving needs. With a key public event approaching, a tight budget, and multiple stakeholders involved, they needed a smart, fast, and collaborative digital solution.

The Challenges

• Unclear project scope and many stakeholders risked slowing things down and creating misalignment

• Heavy dependence on third-party plugins limited flexibility and created inconsistent workflows

• The site had to be launched quickly and fully operational before a major event

Our Approach

1. Clear Discovery and Planning
We kicked off with in-depth discovery sessions to bring all stakeholders onto the same page. From there, we defined key priorities, essential features, and a clear roadmap that worked within the timeline and budget.

2. Targeted Plugin Use with Conflict Resolution
Rather than rebuilding from the ground up, we took a smarter route by integrating only the plugins that added real value. We resolved compatibility issues and ensured a consistent experience across the site.

3. Agile Development with Regular Alignment
Using an iterative build approach, we held weekly check-ins to keep everyone aligned. Each feature was tested across devices to make sure it worked reliably and intuitively.

4. On-Time, Fully Functional Launch
We launched the site ahead of the public event, with all features working smoothly. The platform is now a reliable, accessible resource that supports community engagement and disaster readiness.

Our Website Care Plan continues to support their team with regular updates, performance monitoring, and ongoing improvements.

The Results

• A stable, user-friendly platform delivered on time

• A digital space that brings communities together and shares vital resources

• Ongoing support to keep the site secure, fast, and ready for future growth

TNA is a global leader in food processing and packaging, widely respected for its innovation and commitment to sustainability. Founded by industry pioneers Alf and Nadia Taylor, the company helps food manufacturers around the world improve efficiency and performance. While their operations on the ground were exceptional, their digital platform was creating unnecessary roadblocks.

The Challenges

• Technical delays were slowing down campaign rollout and execution

• There was no dependable digital partner who could move quickly and think strategically

• A disconnect existed between marketing goals and how they were executed online

• Slow site speeds were hurting both search visibility and the user experience

Our Role and Approach

We came on board as a hands-on digital partner and quickly identified the key issues. The frontend was sluggish, and the backend made updates difficult and time-consuming.

1. Establishing Trust with Fast Fixes
We began by resolving a critical WordPress issue that had been causing major functionality problems. This immediate win gave the TNA team confidence in our capability and laid the groundwork for deeper collaboration.

2. Improving Speed and Workflow Efficiency

• Optimised site performance across global locations

• Increased mobile performance from 45 to 96

• Improved desktop performance from 63 to 98

• Streamlined backend processes for easier updates and management

• Aligned marketing and development teams for faster execution

3. Providing Ongoing, Proactive Support
We delivered a flexible and reliable digital foundation that allows TNA to move quickly. Campaigns can now be launched without delays, and content updates are simpler and faster. The platform is built to scale securely with TNA’s global growth.

The Results

• Mobile speed rose from 45 to 96

• Desktop performance score improved from 63 to 98

• Faster execution of marketing initiatives

• A stable, scalable platform ready for international traffic and future expansion

RTO Works has been a trusted name in the VET sector for over 20 years, delivering compliance expertise and quality training resources to Registered Training Organisations across Australia. But while their services remained top-tier, their website wasn’t keeping pace.

The site was underperforming, difficult to manage, and didn’t reflect the calibre of their brand, ultimately impacting visibility, lead generation, and campaign results.
 

The Challenges

1. Poor Site Performance
Slow load times were inflating ad costs, hurting SEO rankings, and driving users away.

2. Outdated Design & Messaging
The existing site lacked clarity, compelling storytelling, and a clear user journey, making it hard to convert visitors into leads.

3. Rigid Backend
Simple content updates were a chore, draining time and slowing down marketing efforts.
 

Our Solution

1. Backend & Hosting Overhaul

• Migrated to high-speed WordPress hosting

• Ran a full technical audit to uncover problem areas

• Rebuilt backend architecture for faster performance and easier maintenance

2. Data-Driven Redesign with Stronger Messaging

• Launched a modern, user-focused design informed by analytics

• Revamped content hierarchy and messaging to better engage users and drive action

• Improved backend flexibility to support marketing and content updates

3. Ongoing Optimisation & Growth Support

• Rolled out changes in phases to minimise disruption

• Introduced continuous CRO and SEO reviews

• Kicked off full-site redevelopment to streamline operations and increase automation
   

The Impact

• 42.3% increase in user engagement

• 27.9% increase in phone enquiries

• 575% surge in newsletter sign-ups

Supercharging Digital Performance for Australia's Aged Care Leaders

Overview

myHomecare is dedicated to helping older Australians live well and independently at home. As the nation’s first and only government-approved provider focused exclusively on self-managed aged care, they’ve spent over 30 years delivering trusted advice and better outcomes.

However, their digital presence wasn’t keeping pace with their service excellence. With 13 websites and an expanding number of PPC and marketing campaigns, they needed more than just a development team. They were looking for a reliable, strategic partner to streamline their digital operations and remove the roadblocks holding them back.
 

Key Challenges

• Lack of Support
  Managing 13 websites meant constant fixes, updates, and tweaks. Without a solid system, things quickly became chaotic for their marketing team.

• Technical Gaps Slowing Growth
  Previous developers couldn’t resolve deep technical issues, leading to ongoing bottlenecks and missed opportunities.

• Sluggish Website & Outdated Systems
  Unoptimised images, outdated plugins, and slow load times were damaging both the user experience and conversion rates.

• No Clear Website Management Process
  Without structure or proactive support, updates were inconsistent, and the marketing team was stretched thin.
   

Our Solutions & Process

The goal was simple: eliminate website chaos so the marketing team could scale with confidence. We implemented a structured, performance-driven approach to streamline everything from support to optimisation.

1. Monthly Backlog Grooming & Fortnightly Progress Updates

• Set up monthly planning sessions to prioritise high-impact updates with the marketing team

• Held fortnightly check-ins to maintain momentum and ensure transparency

• Used ClickUp to track every task and give the team full visibility into progress

2. Technical Overhaul & Performance Boost

• Upgraded outdated WordPress versions, PHP, and plugins across all sites

• Conducted in-depth testing and compatibility checks for smooth, stable performance

• Compressed and optimised all site images to maintain quality while improving speed

3. Clear, Actionable Reporting

With 13 websites to manage, clear reporting was essential. Each month, we delivered detailed reports outlining completed tasks, performance wins, and opportunities. This kept everyone aligned and accountable.
 

The Results

• +87.88% Mobile Speed Boost
• +42.86% Desktop Speed Surge
• 13 Websites Managed with Ongoing Strategic Support

Digital Infrastructure Overhaul for Lawyerly

Overview

Lawyerly is a trusted, independent source of legal news for commercial lawyers, delivering timely and in-depth analysis to help professionals stay ahead of industry changes. Despite their strong editorial content, their website was underperforming. It was slow to load, difficult to update, and lacked the technical foundation needed to support their growth.

They approached WP Creative to stabilise and scale their digital platform, and the results speak for themselves.
 

Key Challenges

Fragile Digital Infrastructure
The existing website was unstable and outdated, making timely content updates difficult and limiting the platform’s ability to evolve.

Lack of Technical Support & Consultation
Previous agencies had failed to solve core issues, leaving the internal team overwhelmed with recurring problems and stalled updates.

Security Vulnerabilities
Old plugins and outdated systems posed major risks, blocking necessary changes and slowing development.

Poor Performance
Sluggish load times were hurting engagement, limiting subscriptions, and affecting repeat readership.
 

Our Solutions & Process

Lawyerly didn’t just need fixes. They needed a long-term partner and a platform built to support both editorial excellence and digital growth. We worked closely with their team to deliver a complete technical overhaul backed by strategic support.

1. Collaborative, Strategic Delivery

• Held regular bi-weekly strategy sessions to align technical work with business goals

• Prioritised and cleared a backlog of urgent issues, restoring functionality and control

• Set up structured collaboration to streamline updates and internal processes

2. Technical Performance Overhaul

• Refactored and cleaned the codebase for long-term efficiency and maintainability

• Upgraded core systems, themes, and plugins to eliminate vulnerabilities

• Improved overall site health from 90 to 98

3. Enhanced SEO & Content Delivery

• Implemented technical SEO strategies to improve search visibility

• Ensured seamless delivery of newsletters, PDFs, and daily legal updates

• Enhanced user experience across desktop and mobile for improved retention
   

The Results

• +109.8% Growth in Traffic
• +38% Increase in New Users
• Site Health Score Improved to 98

Website Redesign & Scalable Performance for Chronos Agency

Overview

Chronos Agency is a global leader in lifecycle marketing, helping fast-growing eCommerce brands drive long-term retention and revenue through data-backed strategies. With over 400 clients and $220M in lifecycle revenue generated, their team of 80+ specialists needed a website that matched their authority and supported their growth goals.

They approached WP Creative with a clear objective: build a high-performing website that reflected their leadership in the space, increased lead generation, and seamlessly integrated with their existing HubSpot setup.

Key Challenges

• Slow Website Loading Times
  The existing site was slow, impacting conversions and frustrating potential clients.
   
• Unstable Backend
  Marketing teams struggled to run campaigns and make updates without delays or technical issues.
   
• Brand Misalignment
  Their website didn’t reflect their industry leadership or communicate their value effectively to prospects.
   
• SEO & Visibility Gaps
  Poor on-page SEO and structural issues were holding back organic growth.
   
• HubSpot Integration Needs
  They required a smooth integration with HubSpot CRM, ensuring no disruption to lead flow or SEO performance during the rebuild.

Our Solutions & Process

To solve these challenges and create a future-ready site, we executed a strategic full-scale redesign backed by data, performance, and collaborative workflows.

Discovery & Strategy

• Analysed traffic data, key pages, and competitors using HubSpot and Google Analytics

• Prioritised high-converting pages and blog posts in the new sitemap

• Mapped trust-building content like testimonials, client logos, and FAQs to boost lead quality

• Aligned redesign efforts with what was already working, avoiding unnecessary changes

Design & User Experience

• Created custom components and page templates in Figma with two revision rounds for full alignment

• Focused on clean, conversion-first layouts with minimal friction for users

• Brought together UX best practices and visual storytelling to build trust and drive engagement

Development, Testing & Launch

• Developed the site using WordPress and Elementor for full flexibility

• Implemented precise 301 redirects with the Chronos team to preserve SEO equity

• Closely monitored traffic and rankings post-launch. Any dips were quickly addressed and recovered within days

Ongoing Website Care

• Delivered bi-weekly support with regular performance and security audits

• Proactively implemented fixes, updates, and optimisations based on campaign needs

• Maintained top-tier performance scores across all devices to support long-term marketing goals

The Results

• +220% Increase in Mobile Speed
• Google PageSpeed Score of 99 on Desktop
• +22.4% Increase in Engagement within 6 Months Post-Redesign

The Optical Company Website Care

Overview

The Optical Company, known for its exceptional eye care services and premium eyewear brands, was looking for a reliable WordPress partner to enhance their online presence. Their goal was clear: achieve better results, faster, and with greater efficiency.

The project involved taking over and managing more than 13 websites, including the prominent nib Health Insurance Eye Care site. They needed a partner who could deliver speed, performance, and long-term technical support across their entire digital ecosystem.

Key Challenges

• Slow Website Performance
  Many of their websites were underperforming, with slow load times that affected SEO, campaigns, and user experience.
   
• Complex Multi-Site Migration
  They needed to migrate over 13 websites, including the nib Eye Care site, to WP Engine with zero downtime or disruption to users.
   
• Ongoing Reliability & Maintenance
  As a growing business with multiple sites, they required a dependable long-term partner to handle updates, security, and performance without delays or bottlenecks.

Our Approach

We took full ownership of the migration, performance improvements, and ongoing care of The Optical Company’s digital ecosystem.

• Seamlessly migrated 13+ websites to WP Engine with no disruption to user experience

• Built a brand-new website to better reflect their brand and strategic goals

• Set up structured website care with ongoing updates, optimisation, and support

• Delivered proactive performance enhancements to boost speed and reliability

The Results

✅ 125% Increase in Mobile Website Speed
✅ 102% Improvement in Desktop Website Speed
✅ 13+ Websites Successfully Managed & Supported

Project: Enhanced Digital Presence for Gregory Jewellers

Overview

Gregory Jewellers is a renowned name in luxury fine jewellery. But their outdated, underperforming website was affecting more than just user experience, it was dragging down SEO, PPC performance, conversions, and overall brand perception. A recent redesign made things worse, introducing technical SEO issues that pushed them even further down the rankings. Their marketing team had strong ideas but lacked the technical support to implement them quickly. That’s where we stepped in.

Key Challenges

Outdated Website & Poor Performance
Years without technical updates left the site sluggish, negatively impacting campaign performance and sales.

Technical SEO Errors
Their redesign introduced new SEO problems that further hurt their visibility in search results.

Marketing Execution Bottlenecks
The internal team had great ideas but couldn’t action them quickly without a responsive and skilled web partner.

Our Solutions & Process

To rebuild their digital foundation and support the marketing team, we delivered a tailored Care Plan with proactive maintenance, performance improvements, and a streamlined collaboration process.

1. Cleared the Backlog & Boosted Performance

• Comprehensive website audit to identify critical fixes

• Upgraded WordPress core, PHP version, theme and plugins

• Optimised images and site performance

• Mobile speed improved from 27 → 66

• Desktop speed improved from 56 → 81

2. Structured Collaboration for Faster Delivery

• Monthly backlog grooming to align on priorities

• Fortnightly check-ins to keep projects moving

• ClickUp used for clear, organised project management

3. A Scalable Platform for Long-Term Growth

With a solid technical base in place, the marketing team could move faster, campaign results improved, and Gregory Jewellers was positioned for sustainable digital growth.

The Results

📈 144% Increase in Mobile Website Speed
📈 45% Increase in Desktop Website Speed

Project: Website Redesign & SEO Strategy for Vision of Humanity

Overview:
Vision of Humanity is a global platform powered by the Institute for Economics & Peace, providing research, data, and insights on peace, security, and global development. With an audience that spans governments, NGOs, academics, and the media, the platform needed a fast, scalable, and SEO-optimised website to deliver complex content — without compromising performance or accessibility.

WP Creative partnered with Vision of Humanity to transform their digital experience, making it faster, lighter, and easier to manage. The result? A future-proof platform that now attracts over 1.7 million annual unique visitors and ranks for 50,000+ organic keywords globally.

The Challenge:
As traffic continued to grow, Vision of Humanity's previous website struggled to keep up. It was slow, outdated, and hard to scale. Performance bottlenecks were affecting the user experience, while a lack of SEO structure meant valuable content wasn’t being surfaced in search. They needed a smarter, faster platform that could keep up with their global audience — and amplify their impact.

Key challenges included:

• Outdated site architecture that limited performance and SEO

• Slow desktop and mobile speed impacting engagement

• Complex backend made updates difficult for the content team

• No scalable SEO strategy to support organic visibility and growth

Our Solution:

Website Design & Development

• Delivered a lightweight, mobile-responsive website with intuitive navigation

• Integrated interactive global maps and structured content layouts

• Built scalable infrastructure to support heavy traffic and future content growth

Technical SEO & Optimisation

• Conducted a detailed Website Quality Audit to fix SEO blockers

• Used tools like Ahrefs, Search Console, and GA to identify opportunities

• Optimised high-impact pages and improved technical health

• Staged and tested all SEO fixes to ensure a smooth rollout

Ongoing Maintenance & Support

• Regular WordPress updates and plugin testing

• Secure staging environment for updates and new releases

• Quarterly performance reporting with proactive recommendations

The Results:
🌍 1.7 million+ annual unique visitors
🔍 50,000+ organic keywords ranked globally
⚡ 95/100 desktop performance score on Google PageSpeed

Outcome:
With WP Creative’s technical and strategic support, Vision of Humanity now has a high-performing platform that can scale with their mission. The improved site not only delivers faster access to global data and insights, but also helps the organisation amplify its voice — reaching more people, in more countries, with a message that matters.

Project: SEO & Website Performance Overhaul for Ironfish

Overview:
Ironfish is a leading Australian real estate investment company helping everyday Australians build wealth through strategic property portfolios. Despite a strong offline presence and decades of industry expertise, their digital marketing efforts were falling flat. Organic traffic had plateaued, lead conversions were stalling, and technical SEO limitations were holding back their content visibility. That’s when they turned to WP Creative.

The Challenge:
Ironfish’s website wasn’t reflecting their market authority. Technical SEO blockers, poor page speed, and a lack of backlinks meant that even high-quality content was going unseen. With no solid SEO strategy in place and limited internal bandwidth, their team was missing out on high-intent traffic — and losing ground to competitors.

Key challenges included:

• Stagnant traffic and flatlining keyword rankings

• Weak domain authority due to no backlinking strategy

• Slow site speed hurting user experience and conversions

• Limited visibility in search, despite a strong content base

Our Solution:
We started with a deep audit of Ironfish’s site and SEO landscape, uncovering major technical issues and content gaps. Then we created a tailored strategy that combined performance fixes, content authority, and a clean backlinking approach — all delivered through a structured Website Growth Plan.

What we delivered:

• Full technical SEO audit and issue resolution

• Authority-building content created with Ironfish’s in-house experts

• Competitive backlink strategy to boost domain authority

• Improved site speed and UX for better engagement

• Ongoing CRO audits and monthly performance optimisations

The Results:
📈 100% increase in organic traffic in just 6 months
💼 89.66% increase in lead conversions — their best pipeline performance to date
⚡ 60% faster site speed, improving engagement and search rankings

Outcome:
Ironfish now ranks higher, moves faster, and converts better. With a powerful SEO foundation and a continuous improvement plan in place, their digital presence finally matches their real-world authority — and supports predictable, long-term growth.

Transforming Flare HR’s Digital Experience for Scalable Growth

Flare HR, backed by MYOB, helps over 100,000 Australian businesses with employee onboarding and benefits. But their website was holding them back. Clunky systems, outdated tech, and a lack of support made it difficult for their marketing team to run campaigns effectively.

WP Creative stepped in as a true partner — not just to “fix” the site, but to future-proof it. Over 15 months, we rebuilt their WordPress infrastructure, simplified the backend, improved site speed, and launched over 50 landing pages. We also collaborated on large-scale marketing initiatives like their Content Hub and National Benefits Index.

With a dedicated care plan and tight integration between our team and Flare’s marketing unit, they now move faster, convert more, and deliver high-impact campaigns without tech getting in the way.

Results:
✅ 108% increase in traffic
✅ 93% growth in new users
✅ 50+ landing pages launched
✅ Technical SEO & CRO support powering long-term marketing success

Project: Website Redesign & Performance Overhaul for Crown Furniture

Overview:
Crown Furniture is a premium Australian brand known for its high-quality commercial furniture and craftsmanship. While their physical presence exuded elegance, their digital experience was falling behind. With a dated site, slow load times, and backend limitations, Crown’s website was no longer aligned with their brand or business goals. They needed a refined, conversion-ready platform to match their market-leading position — and they partnered with WP Creative to make it happen.

The Challenge:
Crown’s old website created more friction than flow. It lacked mobile responsiveness, performed poorly on speed tests, and failed to showcase the quality of their furniture. The backend was also difficult for their marketing team to use, slowing campaign execution and content updates.

Key issues included:

• An outdated look that didn’t reflect the brand’s premium position

• Poor mobile experience and slow page load speeds

• Hard-to-use backend that delayed updates

• Low engagement due to limited UX features and content presentation

Our Solution:
WP Creative led a complete redesign and technical rebuild, with a sharp focus on performance, user experience, and brand alignment.

Key Deliverables:

• Custom UI/UX redesign to elevate the brand’s digital presence

• Improved navigation and product discovery

• New features like a moodboard tool and product video integration to boost engagement

• Site speed optimisations that pushed desktop and mobile performance well above industry benchmarks

• A clean, intuitive backend setup to empower the internal marketing team

• A tailored Website Care Plan for ongoing performance tuning and support

The Results:

• 🚀 49% increase in overall traffic

• 📈 21% growth in new users

• 💡 145% boost in user engagement

• 📱 Mobile speed jumped from 15 → 88; desktop from 48 → 99

Website Redesign & Performance Optimisation for Tile Factory Outlet

Overview:
Tile Factory Outlet (TFO) is a major tile retailer in Australia, offering a wide range of products at factory prices. While their physical presence was strong, their website was underperforming, slow load times, poor mobile experience, and a clunky backend were holding back conversions and frustrating users.

The Challenge:
TFO’s outdated website created friction at every step of the customer journey. Pages were slow to load, the quote request process was overly complex, and the site was hard for their team to manage. With a large product catalogue and growing mobile traffic, the website was costing them leads and limiting growth.

Our Solution:
WP Creative rebuilt the site for performance and usability. We delivered a clean, mobile-friendly redesign, optimised site speed, and simplified the quote process. We also cleaned up the backend, making it easier for their internal team to run updates and launch campaigns faster.

Key Deliverables:

• UX and UI overhaul for desktop and mobile
• Quote request flow optimisation
• Backend cleanup and performance tuning
• Improved SEO structure and page load times

The Results:

• 2.5x faster website speed
• + 75.1% growth in the first 6 months.
• + 28.2% growth in website traffic over 6 months.

Outcome:
TFO now has a high-performing website that reflects their brand, supports their sales goals, and delivers a seamless customer experience, both online and in-store.