Yengage

Mobile Games Marketing Experts In Japan

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About Yengage
Yengage is an advertising agency that specializes in helping foreign apps and games with their user acquisition in Japan. Founded in 2016 by Japan's largest digital media buying company, Digital Advertising Consortium, and a member of Hakuhodo Group.
NA
2 - 9
2016
United States
Yengage
Mobile Games Marketing Experts In Japan
0.00/5 (0 Reviews)
4 Questions
“To win in the marketplace you must first win in the workplace.” How many of you have read this saying and how many of you have cared to actually understand it?Let us look and understand the importance of employee engagement for each and every organization. Whether it is a multinational company or a new budding start-up, employees will always remain as the heart and soul of the organization. Hence employee engagement is considered to be an emotional commitment that an employee offers to the organization and also to the organizational goals.Just like, happy is the house where the members are happily interacting with one another; the environment of the workplace too remains dependent on its employees and kind of association with the organization.Let us quickly take a look at why employee engagement is important:1. Employees who remain engaged, connect and communicate better with one another. This seamless communication eventually boosts the productivity of the work-place.2. Employee engagement makes every organization a better place to work in. Positivity around improves the aura and hence gives better job satisfaction.3. Engagement increases happiness and happy employees reflect better work culture and as a result help in retaining the best employees.4. When employees connect and work passionately, an organization’s customer satisfaction level gets increased automatically.5. Less the void & vacuum; less the confusions and chances of mishaps occurring. Better engagement lifts up the team spirit and diminishes the individual egos.If at any point of time you feel that your employees are losing connection and personal touch with your organization then immediately you must start taking every possible step without having to delay or think twice.-  Care to make them feel a part of the organization-  Learn to appreciate and acknowledge the efforts of your employees- Setting the goals together is important too because this activity increases the level of involvement- Help them to dream big, not only for themselves but also for the organization they work at.- Good performances should be awarded with incentives- Open door policy implementation makes employees comfortable that their concerns will be heard and attended without any hesitation or long processes.- Offer Flexibility to the employees in the way they wish to work but deliver the desired output. - Celebrate each and every achievement of the organization and involve them in the celebration.- Monthly or quarterly outings with the employees and their families help strengthen the bond with their organization.Never under-estimate the role of your employees and care to embrace them as a part of your organization’s entity and identity! A good HR team should be employed in-order to bridge the gap between the organizational heads and employees. Even the smallest of small efforts will help in elevating the level of engagement for the employees.
“To win in the marketplace you must first win in the workplace.” How many of you have read this saying and how many of you have cared to actually understand it?Let us look and understand the importance of employee engagement for each and every organization. Whether it is a multinational company or a new budding start-up, employees will always remain as the heart and soul of the organization. Hence employee engagement is considered to be an emotional commitment that an employee offers to the organization and also to the organizational goals.Just like, happy is the house where the members are happily interacting with one another; the environment of the workplace too remains dependent on its employees and kind of association with the organization.Let us quickly take a look at why employee engagement is important:1. Employees who remain engaged, connect and communicate better with one another. This seamless communication eventually boosts the productivity of the work-place.2. Employee engagement makes every organization a better place to work in. Positivity around improves the aura and hence gives better job satisfaction.3. Engagement increases happiness and happy employees reflect better work culture and as a result help in retaining the best employees.4. When employees connect and work passionately, an organization’s customer satisfaction level gets increased automatically.5. Less the void & vacuum; less the confusions and chances of mishaps occurring. Better engagement lifts up the team spirit and diminishes the individual egos.If at any point of time you feel that your employees are losing connection and personal touch with your organization then immediately you must start taking every possible step without having to delay or think twice.-  Care to make them feel a part of the organization-  Learn to appreciate and acknowledge the efforts of your employees- Setting the goals together is important too because this activity increases the level of involvement- Help them to dream big, not only for themselves but also for the organization they work at.- Good performances should be awarded with incentives- Open door policy implementation makes employees comfortable that their concerns will be heard and attended without any hesitation or long processes.- Offer Flexibility to the employees in the way they wish to work but deliver the desired output. - Celebrate each and every achievement of the organization and involve them in the celebration.- Monthly or quarterly outings with the employees and their families help strengthen the bond with their organization.Never under-estimate the role of your employees and care to embrace them as a part of your organization’s entity and identity! A good HR team should be employed in-order to bridge the gap between the organizational heads and employees. Even the smallest of small efforts will help in elevating the level of engagement for the employees.

“To win in the marketplace you must first win in the workplace.” How many of you have read this saying and how many of you have cared to actually understand it?

Let us look and understand the importance of employee engagement for each and every organization. Whether it is a multinational company or a new budding start-up, employees will always remain as the heart and soul of the organization. Hence employee engagement is considered to be an emotional commitment that an employee offers to the organization and also to the organizational goals.

Just like, happy is the house where the members are happily interacting with one another; the environment of the workplace too remains dependent on its employees and kind of association with the organization.

Let us quickly take a look at why employee engagement is important:

1. Employees who remain engaged, connect and communicate better with one another. This seamless communication eventually boosts the productivity of the work-place.

2. Employee engagement makes every organization a better place to work in. Positivity around improves the aura and hence gives better job satisfaction.

3. Engagement increases happiness and happy employees reflect better work culture and as a result help in retaining the best employees.

4. When employees connect and work passionately, an organization’s customer satisfaction level gets increased automatically.

5. Less the void & vacuum; less the confusions and chances of mishaps occurring. Better engagement lifts up the team spirit and diminishes the individual egos.

If at any point of time you feel that your employees are losing connection and personal touch with your organization then immediately you must start taking every possible step without having to delay or think twice.

Care to make them feel a part of the organization

-  Learn to appreciate and acknowledge the efforts of your employees

- Setting the goals together is important too because this activity increases the level of involvement

- Help them to dream big, not only for themselves but also for the organization they work at.

- Good performances should be awarded with incentives

- Open door policy implementation makes employees comfortable that their concerns will be heard and attended without any hesitation or long processes.

- Offer Flexibility to the employees in the way they wish to work but deliver the desired output

- Celebrate each and every achievement of the organization and involve them in the celebration.

- Monthly or quarterly outings with the employees and their families help strengthen the bond with their organization.

Never under-estimate the role of your employees and care to embrace them as a part of your organization’s entity and identity! A good HR team should be employed in-order to bridge the gap between the organizational heads and employees. Even the smallest of small efforts will help in elevating the level of engagement for the employees.

Humans are highly visual creatures. Our brains are powerful organs as they can identify visuals watched for only 13 milliseconds. Our life is wired with stories - we have been using storytelling since ages to interact, to simplify a complex concept and to memorize things. It moulds our thinking process and shapes our way of life. With each passing day, as marketing in the digital ecosystem is becoming more challenging, marketers and advertisers are on an undying quest for novelty. Owing to the shifting usage patterns, abundance of information, competition and limited attention span, it has become necessary to make visual storytelling part of the social media marketing strategy. This will aid in attracting audiences and cultivating a deeper connection with captivating content. According to Cisco, by the year 2023, there will be a total of 5.3 billion Internet users. Meaning more opportunities in online marketing to cash in on. Visual storytelling content is a robust technique to connect with audiences on a human level. The ability of the human mind to tell a story through images or videos has captivated the business world for the past decades and now it can do the same for your social media marketing efforts. What does visual storytelling content do for social media engagement?The human brain is an outstanding creation, allowing it to quickly and easily create stories and images that can be stored in the short term memory and later used to remember things. This is why storytelling content works so well in social networking sites. In fact, stories evoke multiple emotions in viewers - they feel motivated, happy, intrigued and driven when they relate to your content.Storytelling visual components such as video, infographic, multimedia and images make your audience feel good, informed and attached to a brand - the more they see, the more they remember. As per a trusted source, global internet traffic from videos will make up 82% of all internet traffic by 2021. For this reason, you want to give your audience a taste of video storytelling content. For example, if you are promoting your blog on Facebook with a funny video of yours and the video is engaging, then it will get you a lot of likes and shares. It boosts retention and engagement like no other visual communication methods. Share stories of your origin, behind the scenes, the company’s aspirations and visions with the audience. Create well-designed instructional infographics, data visualizations, facts & stats and education to improve your outreach. You can give it a title, a description, a few graphics and text and then use a link back to your website or blog. The idea is to get your audience visualized with your content. 72% of B2B marketers are relying on educational content to get more conversion.Don’t be too technical because when people get too involved with your technical information, they tend to forget the rest of the piece. Keep it simple and easy to understand. This will not only ensure that you reach your target audience but will also make your content easy to share and distribute online.Product development journey through 3D graphic is an excellent way to get your message across in a very visual manner. By using graphics, you can tell a story quickly and effectively. A graphic draws attention immediately, and many social media users are turned off by text in a tweet or a status update.Give utmost importance to user-generated content. Make your audience the cynosure for your brand, they bring more authenticity and credibility to the brand as the new-age users love real-life stories. Over to youWhen you observe how visual storytelling content helps to enhance social media engagement, you will find that it can be an effective method to employ for any business. However, you need to ensure that you create visual content that is relevant to your product and that it has a natural appeal.
Humans are highly visual creatures. Our brains are powerful organs as they can identify visuals watched for only 13 milliseconds. Our life is wired with stories - we have been using storytelling since ages to interact, to simplify a complex concept and to memorize things. It moulds our thinking process and shapes our way of life. With each passing day, as marketing in the digital ecosystem is becoming more challenging, marketers and advertisers are on an undying quest for novelty. Owing to the shifting usage patterns, abundance of information, competition and limited attention span, it has become necessary to make visual storytelling part of the social media marketing strategy. This will aid in attracting audiences and cultivating a deeper connection with captivating content. According to Cisco, by the year 2023, there will be a total of 5.3 billion Internet users. Meaning more opportunities in online marketing to cash in on. Visual storytelling content is a robust technique to connect with audiences on a human level. The ability of the human mind to tell a story through images or videos has captivated the business world for the past decades and now it can do the same for your social media marketing efforts. What does visual storytelling content do for social media engagement?The human brain is an outstanding creation, allowing it to quickly and easily create stories and images that can be stored in the short term memory and later used to remember things. This is why storytelling content works so well in social networking sites. In fact, stories evoke multiple emotions in viewers - they feel motivated, happy, intrigued and driven when they relate to your content.Storytelling visual components such as video, infographic, multimedia and images make your audience feel good, informed and attached to a brand - the more they see, the more they remember. As per a trusted source, global internet traffic from videos will make up 82% of all internet traffic by 2021. For this reason, you want to give your audience a taste of video storytelling content. For example, if you are promoting your blog on Facebook with a funny video of yours and the video is engaging, then it will get you a lot of likes and shares. It boosts retention and engagement like no other visual communication methods. Share stories of your origin, behind the scenes, the company’s aspirations and visions with the audience. Create well-designed instructional infographics, data visualizations, facts & stats and education to improve your outreach. You can give it a title, a description, a few graphics and text and then use a link back to your website or blog. The idea is to get your audience visualized with your content. 72% of B2B marketers are relying on educational content to get more conversion.Don’t be too technical because when people get too involved with your technical information, they tend to forget the rest of the piece. Keep it simple and easy to understand. This will not only ensure that you reach your target audience but will also make your content easy to share and distribute online.Product development journey through 3D graphic is an excellent way to get your message across in a very visual manner. By using graphics, you can tell a story quickly and effectively. A graphic draws attention immediately, and many social media users are turned off by text in a tweet or a status update.Give utmost importance to user-generated content. Make your audience the cynosure for your brand, they bring more authenticity and credibility to the brand as the new-age users love real-life stories. Over to youWhen you observe how visual storytelling content helps to enhance social media engagement, you will find that it can be an effective method to employ for any business. However, you need to ensure that you create visual content that is relevant to your product and that it has a natural appeal.

Humans are highly visual creatures. Our brains are powerful organs as they can identify visuals watched for only 13 milliseconds. Our life is wired with stories - we have been using storytelling since ages to interact, to simplify a complex concept and to memorize things. It moulds our thinking process and shapes our way of life

With each passing day, as marketing in the digital ecosystem is becoming more challenging, marketers and advertisers are on an undying quest for novelty. Owing to the shifting usage patterns, abundance of information, competition and limited attention span, it has become necessary to make visual storytelling part of the social media marketing strategy. This will aid in attracting audiences and cultivating a deeper connection with captivating content. 

According to Cisco, by the year 2023, there will be a total of 5.3 billion Internet users. Meaning more opportunities in online marketing to cash in on. Visual storytelling content is a robust technique to connect with audiences on a human level. The ability of the human mind to tell a story through images or videos has captivated the business world for the past decades and now it can do the same for your social media marketing efforts. 

What does visual storytelling content do for social media engagement?

The human brain is an outstanding creation, allowing it to quickly and easily create stories and images that can be stored in the short term memory and later used to remember things. This is why storytelling content works so well in social networking sites. In fact, stories evoke multiple emotions in viewers - they feel motivated, happy, intrigued and driven when they relate to your content.

Storytelling visual components such as video, infographic, multimedia and images make your audience feel good, informed and attached to a brand - the more they see, the more they remember. 

As per a trusted source, global internet traffic from videos will make up 82% of all internet traffic by 2021. For this reason, you want to give your audience a taste of video storytelling content. For example, if you are promoting your blog on Facebook with a funny video of yours and the video is engaging, then it will get you a lot of likes and shares. It boosts retention and engagement like no other visual communication methods. Share stories of your origin, behind the scenes, the company’s aspirations and visions with the audience. 

Create well-designed instructional infographics, data visualizations, facts & stats and education to improve your outreach. You can give it a title, a description, a few graphics and text and then use a link back to your website or blog. The idea is to get your audience visualized with your content. 72% of B2B marketers are relying on educational content to get more conversion.

Don’t be too technical because when people get too involved with your technical information, they tend to forget the rest of the piece. Keep it simple and easy to understand. This will not only ensure that you reach your target audience but will also make your content easy to share and distribute online.

Product development journey through 3D graphic is an excellent way to get your message across in a very visual manner. By using graphics, you can tell a story quickly and effectively. A graphic draws attention immediately, and many social media users are turned off by text in a tweet or a status update.

Give utmost importance to user-generated content. Make your audience the cynosure for your brand, they bring more authenticity and credibility to the brand as the new-age users love real-life stories. 

Over to you

When you observe how visual storytelling content helps to enhance social media engagement, you will find that it can be an effective method to employ for any business. However, you need to ensure that you create visual content that is relevant to your product and that it has a natural appeal.

 We've all seen website pop-ups during festivals and during our routine browsing every day. They're small advertisement banners with actionable CTA that you can see when you visit a website. Have you thought about the utilisation of popups for anything other than email opt-ins? You could use numerous types of pop-up templates to boost customer engagement, boost page clicks, reduce bounce rates and strengthen sales. Research has indicated that pop-ups maximize email subscriptions by up to 1,375%. A similar study also suggests that utilizing the right pop-up can increase the conversion rate by 10 times.The message of pop-ups could differ substantially, from opt-ins for lead generation and news update or alerts, to third-party advertising to transport visitors to some other webpage. As the techniques for advertising and web designing change constantly. Businesses and web hosts must evolve as consumer trends shift. In the modern e-commerce marketplace, it becomes increasingly necessary to add pop-ups to understand the intent of visitors. If executed and designed well, these pop-ups can aid the website, through enhanced subscriber growth, elevated conversion rates and lasting customer relations.The purpose of website pop-ups is to drive customers to an external sales page. They do this by using advertising networks to send your ad to thousands of similar websites. This is a great way to increase website traffic and revenue.Why are they beneficial for businesses?They can be customized as per the business’ needs -  You entirely control the first impression of your website without compromising the UX and UI.Conversion booster - the click-through rate (CTR) and email-opt ins are way too higher for pop-ups with effective triggers than banner ads.Quick and real-time feedback - By adding pop-ups on the checkout page and FAQ page, you can instantly address their issues and fix your website UX.You can use “related posts” pop-up on your blog posts and “recently seen” pop up on your e-commerce product pages. Floating bar pop-ups can increase your sales by 50% so use it above your menu bar with an attractive offer that your visitors cannot let go. Gamified pop-ups are often used on e-commerce with “spin the wheel”, polls or style quiz. Page redirect pop-ups take your visitors to a sales landing page or a product page personalised for users, lead magnet pop-ups often offer downloadable exclusive content to users, coupon/offers/codes/early sale, giveaway and cart-abandonment check-in pop-ups are displayed to boost sales and retain customers. Over to youPop-up when designed with the goals, triggers and type of a marketing campaign can reap unimaginable rewards for your business. It is now one of the most sought after arsenal in e-commerce marketing and sales strategy.
 We've all seen website pop-ups during festivals and during our routine browsing every day. They're small advertisement banners with actionable CTA that you can see when you visit a website. Have you thought about the utilisation of popups for anything other than email opt-ins? You could use numerous types of pop-up templates to boost customer engagement, boost page clicks, reduce bounce rates and strengthen sales. Research has indicated that pop-ups maximize email subscriptions by up to 1,375%. A similar study also suggests that utilizing the right pop-up can increase the conversion rate by 10 times.The message of pop-ups could differ substantially, from opt-ins for lead generation and news update or alerts, to third-party advertising to transport visitors to some other webpage. As the techniques for advertising and web designing change constantly. Businesses and web hosts must evolve as consumer trends shift. In the modern e-commerce marketplace, it becomes increasingly necessary to add pop-ups to understand the intent of visitors. If executed and designed well, these pop-ups can aid the website, through enhanced subscriber growth, elevated conversion rates and lasting customer relations.The purpose of website pop-ups is to drive customers to an external sales page. They do this by using advertising networks to send your ad to thousands of similar websites. This is a great way to increase website traffic and revenue.Why are they beneficial for businesses?They can be customized as per the business’ needs -  You entirely control the first impression of your website without compromising the UX and UI.Conversion booster - the click-through rate (CTR) and email-opt ins are way too higher for pop-ups with effective triggers than banner ads.Quick and real-time feedback - By adding pop-ups on the checkout page and FAQ page, you can instantly address their issues and fix your website UX.You can use “related posts” pop-up on your blog posts and “recently seen” pop up on your e-commerce product pages. Floating bar pop-ups can increase your sales by 50% so use it above your menu bar with an attractive offer that your visitors cannot let go. Gamified pop-ups are often used on e-commerce with “spin the wheel”, polls or style quiz. Page redirect pop-ups take your visitors to a sales landing page or a product page personalised for users, lead magnet pop-ups often offer downloadable exclusive content to users, coupon/offers/codes/early sale, giveaway and cart-abandonment check-in pop-ups are displayed to boost sales and retain customers. Over to youPop-up when designed with the goals, triggers and type of a marketing campaign can reap unimaginable rewards for your business. It is now one of the most sought after arsenal in e-commerce marketing and sales strategy.

 

We've all seen website pop-ups during festivals and during our routine browsing every day. They're small advertisement banners with actionable CTA that you can see when you visit a website. 

Have you thought about the utilisation of popups for anything other than email opt-ins? You could use numerous types of pop-up templates to boost customer engagement, boost page clicks, reduce bounce rates and strengthen sales. Research has indicated that pop-ups maximize email subscriptions by up to 1,375%. A similar study also suggests that utilizing the right pop-up can increase the conversion rate by 10 times.

The message of pop-ups could differ substantially, from opt-ins for lead generation and news update or alerts, to third-party advertising to transport visitors to some other webpage. As the techniques for advertising and web designing change constantly. Businesses and web hosts must evolve as consumer trends shift. In the modern e-commerce marketplace, it becomes increasingly necessary to add pop-ups to understand the intent of visitors. If executed and designed well, these pop-ups can aid the website, through enhanced subscriber growth, elevated conversion rates and lasting customer relations.

The purpose of website pop-ups is to drive customers to an external sales page. They do this by using advertising networks to send your ad to thousands of similar websites. This is a great way to increase website traffic and revenue.

Why are they beneficial for businesses?

  • They can be customized as per the business’ needs -  You entirely control the first impression of your website without compromising the UX and UI.
  • Conversion booster - the click-through rate (CTR) and email-opt ins are way too higher for pop-ups with effective triggers than banner ads.
  • Quick and real-time feedback - By adding pop-ups on the checkout page and FAQ page, you can instantly address their issues and fix your website UX.

You can use “related posts” pop-up on your blog posts and “recently seen” pop up on your e-commerce product pages. Floating bar pop-ups can increase your sales by 50% so use it above your menu bar with an attractive offer that your visitors cannot let go. Gamified pop-ups are often used on e-commerce with “spin the wheel”, polls or style quiz. 

Page redirect pop-ups take your visitors to a sales landing page or a product page personalised for users, lead magnet pop-ups often offer downloadable exclusive content to users, coupon/offers/codes/early sale, giveaway and cart-abandonment check-in pop-ups are displayed to boost sales and retain customers. 

Over to you

Pop-up when designed with the goals, triggers and type of a marketing campaign can reap unimaginable rewards for your business. It is now one of the most sought after arsenal in e-commerce marketing and sales strategy.

 As of today, Facebook is the most used social media platform worldwide with 1.82 billion active user base daily. A massive number of Facebook users are always engaged and persistent while using and utilising the platform, making them a promising audience to design advertising campaigns for. In recent years, it's true that some businesses are turning to videos as a means of getting their products and services into the hands of more people.  As per a study, online videos will drive 82% of the internet traffic by the year 2022. Video marketing continues to be the most valued content format by expediting awareness, engagement and conversion as compared to other content types.  Well, there is no single answer to this question because the best way to get your product or service known is to make sure that you post it to a variety of platforms. Video marketing can work for both small and large businesses. However, for most brands, they will benefit more from posting a video to their official Facebook page versus simply pushing a product as a text link on the sales page. Many marketers choose to use video-sharing as a method of promoting events and freebies but there are certain rules that you need to follow in order to make this strategy work. Below, we discuss some of the top video practices to help you optimize your content for Facebook. Storytelling with right elementsProvide your audiences with an immersive cinematic experience to leverage the power of video for outstanding storytelling with amazing graphics and motion. Ensure that video is 90% video - be wary of using image slideshow, montage of texts and looping video. It should meet all the technical requirements.It is crucial to design a video in an adequate resolution and bit rate to eliminate blurriness, freezing or any other distortion. Also, vertical orientation works better than the landscape so pack it in 4:5 aspect ratio. Recommended specs by Facebook - an ideal video should be made in 30 fps and with minimum bit rate as shown below720 px resolution: 3 mbps1,080 px resolution: 6 mbpsLots of motion or text: 6 mbps Maintain ideal video length to get maximum tractionIt's a misconception that Facebook functions only very well for short length video content. Actually, both shorter and longer videos will appeal as long as the content is relevant and make their audience return for more. The live streams and episodic videos which cross 3 minutes length works best on Facebook. Short-form videos (less than 1 minute) are a fun way to showcase teasers, polls, data visualizations, opinions     Know who your audience isFor promotional videos, it is important to understand your audience so that you can create videos that will be well received by your target demographic. Try to hold users’ attention in the first 3 seconds of your video with an engaging intro/teaser. Understand that a majority of them are utilizing the platform through mobile devices, make sure your video has close-in shots, easily legible text, bright colours and faces.  Your video is keyword-richContent is key for SEO so it is important to optimize your Facebook videos for search engine results. Provide detailed information and use targeted keywords in your titles and tags so that your audience can easily find your clips. Your video description should also contain relevant keywords so that viewers who are not interested in your brand can still learn about it. If you want to give away as incentives for people who are interested in your products and/or services, you can intersperse your information with testimonials or links to your social media pages so that your audience can benefit from your backlink. Use good soundWhen creating your video, be sure to select quality sound files so that your audience will be able to understand everything that you are trying to say. You may want to include a storyboard if at least some of your content is already done. When sharing video, it is important that you do not just pass off visual information; you must also pass it off to the audience with verbal cues. Try to think like an audience when watching your video. This means that you should ask questions that will make viewers think and be more engaged with your content. Final ThoughtsI hope these aforementioned practices are of value while you design your next video marketing campaign strategy. 
 As of today, Facebook is the most used social media platform worldwide with 1.82 billion active user base daily. A massive number of Facebook users are always engaged and persistent while using and utilising the platform, making them a promising audience to design advertising campaigns for. In recent years, it's true that some businesses are turning to videos as a means of getting their products and services into the hands of more people.  As per a study, online videos will drive 82% of the internet traffic by the year 2022. Video marketing continues to be the most valued content format by expediting awareness, engagement and conversion as compared to other content types.  Well, there is no single answer to this question because the best way to get your product or service known is to make sure that you post it to a variety of platforms. Video marketing can work for both small and large businesses. However, for most brands, they will benefit more from posting a video to their official Facebook page versus simply pushing a product as a text link on the sales page. Many marketers choose to use video-sharing as a method of promoting events and freebies but there are certain rules that you need to follow in order to make this strategy work. Below, we discuss some of the top video practices to help you optimize your content for Facebook. Storytelling with right elementsProvide your audiences with an immersive cinematic experience to leverage the power of video for outstanding storytelling with amazing graphics and motion. Ensure that video is 90% video - be wary of using image slideshow, montage of texts and looping video. It should meet all the technical requirements.It is crucial to design a video in an adequate resolution and bit rate to eliminate blurriness, freezing or any other distortion. Also, vertical orientation works better than the landscape so pack it in 4:5 aspect ratio. Recommended specs by Facebook - an ideal video should be made in 30 fps and with minimum bit rate as shown below720 px resolution: 3 mbps1,080 px resolution: 6 mbpsLots of motion or text: 6 mbps Maintain ideal video length to get maximum tractionIt's a misconception that Facebook functions only very well for short length video content. Actually, both shorter and longer videos will appeal as long as the content is relevant and make their audience return for more. The live streams and episodic videos which cross 3 minutes length works best on Facebook. Short-form videos (less than 1 minute) are a fun way to showcase teasers, polls, data visualizations, opinions     Know who your audience isFor promotional videos, it is important to understand your audience so that you can create videos that will be well received by your target demographic. Try to hold users’ attention in the first 3 seconds of your video with an engaging intro/teaser. Understand that a majority of them are utilizing the platform through mobile devices, make sure your video has close-in shots, easily legible text, bright colours and faces.  Your video is keyword-richContent is key for SEO so it is important to optimize your Facebook videos for search engine results. Provide detailed information and use targeted keywords in your titles and tags so that your audience can easily find your clips. Your video description should also contain relevant keywords so that viewers who are not interested in your brand can still learn about it. If you want to give away as incentives for people who are interested in your products and/or services, you can intersperse your information with testimonials or links to your social media pages so that your audience can benefit from your backlink. Use good soundWhen creating your video, be sure to select quality sound files so that your audience will be able to understand everything that you are trying to say. You may want to include a storyboard if at least some of your content is already done. When sharing video, it is important that you do not just pass off visual information; you must also pass it off to the audience with verbal cues. Try to think like an audience when watching your video. This means that you should ask questions that will make viewers think and be more engaged with your content. Final ThoughtsI hope these aforementioned practices are of value while you design your next video marketing campaign strategy. 

 

As of today, Facebook is the most used social media platform worldwide with 1.82 billion active user base daily. A massive number of Facebook users are always engaged and persistent while using and utilising the platform, making them a promising audience to design advertising campaigns for. In recent years, it's true that some businesses are turning to videos as a means of getting their products and services into the hands of more people. 

 

As per a study, online videos will drive 82% of the internet traffic by the year 2022. Video marketing continues to be the most valued content format by expediting awareness, engagement and conversion as compared to other content types. 

 

Well, there is no single answer to this question because the best way to get your product or service known is to make sure that you post it to a variety of platforms. Video marketing can work for both small and large businesses. However, for most brands, they will benefit more from posting a video to their official Facebook page versus simply pushing a product as a text link on the sales page. Many marketers choose to use video-sharing as a method of promoting events and freebies but there are certain rules that you need to follow in order to make this strategy work. 

Below, we discuss some of the top video practices to help you optimize your content for Facebook.

 

Storytelling with right elements

Provide your audiences with an immersive cinematic experience to leverage the power of video for outstanding storytelling with amazing graphics and motion. Ensure that video is 90% video - be wary of using image slideshow, montage of texts and looping video.

 

It should meet all the technical requirements.

It is crucial to design a video in an adequate resolution and bit rate to eliminate blurriness, freezing or any other distortion. Also, vertical orientation works better than the landscape so pack it in 4:5 aspect ratio. 

Recommended specs by Facebook - an ideal video should be made in 30 fps and with minimum bit rate as shown below

  • 720 px resolution: 3 mbps
  • 1,080 px resolution: 6 mbps
  • Lots of motion or text: 6 mbps

 

Maintain ideal video length to get maximum traction

It's a misconception that Facebook functions only very well for short length video content. Actually, both shorter and longer videos will appeal as long as the content is relevant and make their audience return for more. The live streams and episodic videos which cross 3 minutes length works best on Facebook. Short-form videos (less than 1 minute) are a fun way to showcase teasers, polls, data visualizations, opinions 

    

Know who your audience is

For promotional videos, it is important to understand your audience so that you can create videos that will be well received by your target demographic. Try to hold users’ attention in the first 3 seconds of your video with an engaging intro/teaser. Understand that a majority of them are utilizing the platform through mobile devices, make sure your video has close-in shots, easily legible text, bright colours and faces

 

Your video is keyword-rich

Content is key for SEO so it is important to optimize your Facebook videos for search engine results. Provide detailed information and use targeted keywords in your titles and tags so that your audience can easily find your clips. Your video description should also contain relevant keywords so that viewers who are not interested in your brand can still learn about it. 

If you want to give away as incentives for people who are interested in your products and/or services, you can intersperse your information with testimonials or links to your social media pages so that your audience can benefit from your backlink.

 

Use good sound

When creating your video, be sure to select quality sound files so that your audience will be able to understand everything that you are trying to say. You may want to include a storyboard if at least some of your content is already done. When sharing video, it is important that you do not just pass off visual information; you must also pass it off to the audience with verbal cues. 

Try to think like an audience when watching your video. This means that you should ask questions that will make viewers think and be more engaged with your content.

 

Final Thoughts

I hope these aforementioned practices are of value while you design your next video marketing campaign strategy. 

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