Zefirity

Challenge

To achieve target conversion rates for key services on the US market.
To develop a SEO-friendly site with a high PageSpeed ​​indicator and a good site structure.
To launch all SEO promotion and digital marketing processes.

To draw up a strategic promotion plan and conduct a comprehensive competitor analysis, with the aim of optimising commercial keywords for top priority services. To work on the development and optimisation of the services, case studies and technology pages as well as blog posts.

Solution

• Digital marketing plan drawn up
• Content plan created
• External promotion strategy developed
• Semantic core for the following pages collected:

Services
Technologies
Blog posts

A detailed niche analysis was carried out, keyword clusters were broken down by page type, on-page and off-page optimisation for high priority keywords was conducted.

• Technical SEO:
• On- page SEO:
• Off-page SEO:

Comprehensive monthly SEO task list:
Development of a strategy for expanding the semantic core, monthly content plan drawn up, external link building, working with catalogues, content aggregators and rating sites, helping to increase social media signals. 

Results

In spite of the coronavirus pandemic, we still managed to generate organic leads and attract new customers from the US. This was achieved owing to a fruitful collaboration with the customer’s programmers and managers, who actively participated in the creation of the site’s content and provided the expertise necessary for the write up of the technical texts.

• Over 80 commercial keywords ranked in the TOP 10 on the American market
• A narrow remarketing list for high-value audiences was set up.

Keyword statistics

We have optimised for over 500 English commercial keywords, in the course of a year.

Read more: SEO Case Study

Challenge

To launch all SEO promotion processes. To carry out technical, on-page and off-page SEO. To make monthly plans for the promotion of top priority categories of goods and products, together with the sales department manager and marketer. To assist the client with organising sales and promotional discounts of their products. To generate organic traffic and leads. To build brand awareness through various off-page optimisation techniques.

To draw up a 6-month promotion strategy, aimed at the optimisation of commercial keywords for top priority categories of goods. Adjustment and optimisation of categories, product cards and filters to improve user experience and search engine visibility. Evaluation of the results.

Solution

• Niche analysis carried out
• Monthly digital marketing plan developed
• Semantic core collected for:

Categories
Sub-categories
Product cards
Product filters
Blog

A detailed analysis of “long-tail keywords” was conducted; keyword optimisation for some filters and their associated combinations was carried out.

• Technical SEO
• On-page SEO
• Off-page SEO

The total number of visitors over three months (November-December-January 2021) increased by 175.75% on average, compared to the same time period in the previous year

The number of sessions per the month increased by 109.43% on average , compared to the same time period last year

• Pages per session: 3.29
• Bounce rate: 44%
• The total number of transactions doubled.

Keywords statistics 

We optimised for over 4,000 keywords in Ukrainian and Russian in the course of a year

Read more: Ecommerce SEO case study

Challenge

To achieve target conversion rates for key services and technologies in Ukraine and Poland. Traffic growth. Optimisation of the Ukrainian, Russian and Polish versions of the site. To improve the PageSpeed indicator ​​and develop a SEO-friendly site structure. To launch technical support of the site. To draw up a strategic plan for optimising the Ukrainian, Russian and Polish versions of the site.

Solution

● Comprehensive SEO site audit
● Digital marketing plan drawn up
● External promotion strategy developed
● Semantic core collected

1. Services
2. Technologies
3. Projects
4. Geolocation
5. Blog posts

A detailed niche analysis was carried out, keyword clusters were broken down by page type, on-page and off-page optimisation for high priority keywords was carried out.

● Technical SEO

● On-page SEO

● Off-page SEO

Tools: SEO Powersuite, Ahrefs, GSC, GA, GTM

Results Keywords

We have worked on the keyword optimisation for over 500 commercial keywords (250 in Ukrainian / 150 in Russian / 100 in Polish):

• In spite of the coronavirus pandemic, we still managed to generate organic leads and attract new customers from both Ukraine and Poland 
• Company site is in the TOP 10 on the market in Ukraine – ranking for more than 150 commercial keywords in Ukrainian, more than 100 in Russian and more than 50 in Polish.

The site is ranking highly for the vast majority of keywords. A more detailed analysis of the results shows the precise statistics on the positions of the keywords we tracked.

Read more: WordPress SEO Optimization