Zorka.Mobi

inDriver is an alternative taxi service, where the passenger sets the price of the trip and selects a car by himself.

Challenge: Acquire users to the application, observing the following condition: at least 90% of those who installed the inDriver app will register in the service and make an order.

Period: March – June 2018.

GEO: Moscow & Saint Petersburg.

Platforms: Android, iOS.

Sources: Facebook, Google AdWords, myTarget, Google DoubleClick.

Results: In March – June 2018, we acquired 122 484 users, and 91.3% of them made at least one order using the app.

Case: Mobile CPA for BlaBlaCar

App for travelling with drivers who have empty seats

Challenge: More active users (passengers and drivers).

Platform: Android.

Solution: Testing different sources: in-app ads (video and banners). As in-app video performed best it became the main campaign source. We used a number of creatives with the photos of drivers and passengers with actual prices.

Results: > 25k registered users within 6 months, 60% passengers and 40% drivers.

Case: Mobile CPI for AliExpress

A global shopping platform for millions of users

Challenge: increase an amount of installs and broaden the number of paying users.

Solution: paid posts on vk.com, development of creative approaches for acquiring the target audience; source - myTarget.

Result: more than 300.000 installations on iOS & Android in 14 months.

Mobile RPG

Period: August 2017- May 2018

Challenge: increase the number of installs

Platforms: myTarget, VK, Unity Ads, in-app

KPI:

- Activation rate (1-2 min in the game, role creation): target —  85%, if less than 45% — reject

- Effective rate (10 min in the game, reaching the 5th level): target — 50%, if less than 30% — reject

- RR Day 1: target — 35%, if less than 10% — reject

- ROI (first week) — 7%

- If even 1 indicator is less — reject

Result: attracted paying users, 77k installs (Russia&CIS)

Case: Mobile CPI for Jili.ng

A leading mobile marketplace in Nigeria

Challenge: More installs with CR (conversion to contact view) on the 7th day > 55%.

GEO: Nigeria.

Platform: Android.

Ban on traffic from Facebook, Instagram, Google Adwords, incent, and Adult traffic.

Solution: Testing advertiser’s creatives with real products.

Sources: Affiliate DSP, teaser ads.

Results: CR on the 7th day > 60%, 12k installs per month, TOP 10 in Google Play in Nigeria.