Industry Leaders
Top-right · Both axes ≥ 50
2FIRMS
Strong on both Core Competencies and 360-Performance. These firms have proven track records, deep specialisation, and solid client outcomes. Default recommendation for most buyers.
Top Media Buying Agencies in New York City
Goodfirms has reviewed 60 Media Buying Agencies in New York City as of September 2026. The top-ranked firm is SmartSites (4.9 stars, 16 verified reviews, $100 - $149/hr, founded 2011, NYC). Across the category, the median hourly rate is $37, median client rating is 4.8, and 28% of firms employ 50+ members. Explore the vetted Media Buying Agencies in New York City companies below, compare their strengths, and connect with the provider best suited to your requirements.
Top New York City media buying and planning companies can get their client the best rates and deals on the most trending media assets in the industry. By hiring media planning companies in New York City you can strategically plan your purchase to leave maximum impact on your target audience through selective media booking.
In order to help you choose the most compatible company, Goodfirms has prepared the below list of media buying agencies in New York City that you can browse through. This list will ease your selection through attached client reviews and ratings of each company.
60Verified firms
$37/hrMedian hourly rate
4.8 ★Median rating
28%Have 50+ members
Goodfirms has verified 60 Media Buying Agencies in New York City - part of 3,802+ Media Buying & Planning Agencies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.
Top 10 at Glance
Compare the highest-ranked firms first side by side.
Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Headquarters
Action
List of Top New York City Media Buying and Planning Companies
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Interpublic Group is a global provider of marketing solutions. With 54,000 employees in all major world markets, our companies specialize in advertising, digital marketing, communications planning, media, public relations and specialty marketing. We are a values-based, future-facing and client-centric holding company, which means we support and invest in our brands. Our people are the heart ... read Interpublic Group reviews & insights
$300+/hr10000+NYC, United States
Our aim with every project is to showcase your values with a sense of emotional intelligence and cultural awareness. We excel at creating digital strategies and content that provide a genuine connection between you and the people you seek to impact. Join us on this journey to bridge the gap and ignite the spark of ... read 35creatives reviews & insights
$25 - $49/hr10 - 492016NYC, United States
Huge is a global collective of designers, technologists and strategists. We help companies become trusted parts of people’s lives by creating products, services, and brands that people love. We were the first agency to be founded on the idea that the principles of user experience should drive not just design, but business and marketing as ... read Huge reviews & insights
$200 - $300/hr1,000 - 9,9991999NYC, United States
Prograsys strives to bring digital transformation for every business out there. We Offer data & marketing services for small, medium and large enterprises with vast assortment of advanced solutions. We work in a customer-centric and cost-considerate approach in order to ensure that your business scale with agility to achieve competitive advantage in the market. We ... read Prograsys Business Solutions reviews & insights
< $25/hr10 - 492007NYC, United States
At Austin Williams, marketing is what we do: creating rock-solid results for every client, every day. Ideas that inspire action are what Austin Williams is all about. Our success is measured by the results we produce for clients in today’s most competitive fields: healthcare, higher education, financial services and professional services. It’s no wonder we ... read Austin Williams reviews & insights
NA50 - 2491992NYC, United States
Mainstreethost specializes in everything you need to have a successful online presence, including search engine optimization, paid search marketing, website design, social media marketing, content marketing, and more.
$25 - $49/hr250 - 9991999NYC, United States
We have taken the startup journey many times so we know exactly what you are going through as a founder in all stages from initiation to $100+ mio. We only help founders and businesses that have growth ambitions. We are your partner all the way. We are a 360˚ full scale agency that can cover ... read Fair Business Growth reviews & insights
NA2 - 92023NYC, United States
Avenue Z is a media and technology company breaking traditional boundaries between marketing, advertising and PR to increase client revenue and elevate their reputation. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in ... read Avenue Z reviews & insights
NA50 - 2492023NYC, United States
We couldn’t find the ideal agency partner. Verve Concepts is the branding and marketing agency that didn’t exist when we wore the client hat. When we were searching for strategic partners, we told them, We want a team known for its bravery. We asked them to Challenge our thinking, test our beliefs, and tell our ... read Verve Concepts reviews & insights
$25 - $49/hr2 - 92017NYC, United States
A fully-integrated branding,marketing, and design agency. Founded in 2009, Plus972 is a fully-integrated branding, marketing, and design agency headquartered in New York City and Tel Aviv with a global presence across North America, Europe, and Asia. We are an international team with an entrepreneurial spirit. Our different perspectives allow us to invent innovative solutions to ... read Plus972 reviews & insights
NA10 - 492009NYC, United States
Creative storytelling is the hero of any digital marketing campaign. Our team of visual storytellers, UI/UX experts and digital strategists is thrilled to solve your toughest challenge, making a memorable impact on your customers.
$50 - $99/hr10 - 492006NYC, United States
Software Pro Digital transforms local businesses into thriving brands through targeted digital marketing strategies. Our scalable funnels deliver leads & growth, ensuring sustainable success. Serving NY, NJ, CT & Nationwide businesses. At Software Pro Digital, New York’s top digital marketing agency, we help businesses grow with targeted SEO, PPC advertising, and social media marketing strategies. ... read Software Pro Digital reviews & insights
$25 - $49/hr50 - 2492015NYC, United States
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The Magical Quadrant
Hover any bubble for the firm's exact scores. Filter the view using the controls on the right.
360-PERFORMANCE VIEW (Y) →
0255075100
Industry ContendersIndustry LeadersUpcoming AchieversMarket Influencers
0255075100
CORE COMPETENCIES (X) →
The four quadrants explained
Each card shows the count of firms in that quadrant and the top 5 by composite score.
Industry Contenders
Top-left · Y ≥ 50, X < 50
11FIRMS
Strong execution but broader service mix. High-quality generalists - good fit if your project crosses multiple disciplines in one engagement.
Market Influencers
Bottom-right · X ≥ 50, Y < 50
9FIRMS
Deeply specialised but with moderate market presence. Often the right pick when specialisation matters more than scale - boutique shops with deep technical chops.
Upcoming Achievers
Bottom-left · Both axes < 50
45FIRMS
Newer entrants and smaller boutiques. Higher risk but often the best price-performance - particularly for early-stage startups or non-mission-critical projects.
The Industry Leaders in detail
The 2 highest-scoring firms in the Industry Leaders quadrant. Each has both Core Competencies and 360-Performance ≥ 50. Click any card for the full profile.
1LEADER
Probey ServicesSponsored
Core Competencies56
360-Performance68
2LEADER
Sequence CommerceSponsored
Core Competencies53
360-Performance52
How firms are placed on the matrix
Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.
Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.
Read the full methodologyAlgorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope
NYC · $0-24/hr