Email Marketing

The strategy of email marketing may seem obvious from its title, but there are a lot of essential steps and key factors involved. Email is one of the oldest and most important tools of communication over the Internet; everyone who is online has at least one email address. Email is as close as the Internet can get to real, in-person mail, making it a personal tool for reaching out.

Email marketing involves a company, organization, or entity sending an email to a long list of email addresses in attempt to advertise or promote a product or service. It can be a personal note, or it can involve an automated newsletter that reaches thousands of customers (or potential customers) per day.

The purpose of email marketing is to reach out to people via email in attempt to grow business or raise awareness about a particular product or service. That way, customers will feel as if they are being reached out to directly, opening a line of communication and potential interaction between the client and the company.

Email Marketing Advantages

There are plenty of reasons for a business to engage in email marketing rather than traditional mail marketing. A few of those reasons are listed below:

• Exact ROI can be tracked digitally, as the company can gauge how many emails were successful and how many people have responded
• Over 50% of all Internet users will check their email at least once per day, making email marketing a great way to reach people quickly
• Unlike other forms of content and marketing, email gives businesses the potential to make a personal or dynamic message straight to someone’s inbox.
• Customers can respond directly to the email and reach out to the business, and can establish a one-on-one relationship.

Disadvantages of Email Marketing

There are not too many disadvantages of email marketing, but there are still some that should be considered. For example, there is a high possibility that most customers will simply delete, ignore, or check the email as “spam”. Many ask to be unsubscribed or removed from an email list if the content proves to be overwhelming.

Things to Consider

If you are considering an email marketing strategy for your business, product, or service, there are many reasons to go with that route. There are a few things that can be considered when it comes to the effectiveness of this specific strategy:

• Email marketing has a good success rate, as it can appeal to specific customers and reach them on a personal level.
• Email marketing campaigns are flexible, with no hard rules on how much or how often businesses need to communicate via email.
• Email marketing is often cheap or even free, allowing you to control the type and frequency of content.

Email marketing allows a business to be creative and dynamic. Each message can be personalized and tailored towards specific audience members, which is a great way to increase the chances of success and new business. The Internet is a rapidly changing place, but emails can be relied on to stick around for the long run.