Website Redesign

Why Redesign a Website?

Think of everything it takes to build a website, from concept and coding to the use of development tools and security systems to make sure it’s all functional. Not to mention the sometimes lengthy process of getting a website approved or qualified enough to become published. After everything is set up on the front and back ends, a finished website is ready to be shown to the world.

So why redesign all of that?

Some developers may be set in with a sense of panic when thinking about having to redesign or rebuild a website. Do all of the steps need to be followed again? Does website redesign require starting completely over? Thankfully, website redesign can be a lot simpler than that. And there are a lot of reasons why this may be the best choice for the overall longevity and success of the website and its subsequent business as well. The top reasons for a website redesign are listed below with explanations as to why this may be a necessary choice at times.

A Website Should Represent a Brand

A website is an extension of a business, organization, or entity. That group will want to be represented accurately and consistently across all of their platforms. If there is an outdated website attached to a business name, it may look bad on the business. A website can be redesigned to fit a businesses’ brand in a way that keeps up with current trends and lets users know that they are still around.

A Website Should be Easy to Navigate

In order to determine if your website is easy to use and navigate, you should ask yourself the following questions while looking through your site:

• Can a user find the exact information they are looking for without difficulty?
• Can the website be accessed on a mobile device?
• Does the website do a good job describing its purpose or services?
• Can a user figure out where they are on the website, and how to easily get to another page?

A Website Should Feature New Products

Perhaps your website is about to launch a brand new product or service, and it can’t really be added to the existing structure of your current website. This would be a good time to redesign the website to be more dynamic and include some of the newer features and products you are looking to advertise.

Questions to Ask Yourself

When really considering whether or not to redesign a website, keep in mind the following questions in order to determine what reasons you may have for a restructure:

• Does your website really work?
• Are you getting the results you want?
• Has the purpose of your website or business changed?
• Have you changed your marketing goals or strategy?
• Does your website work well, or does it have bugs?
• Have you been keeping up with your competitors?

There are many reasons to want to redesign a website, and it can be easy to redesign a site as long as clear goals and strategies are set in place first.