Marketing

Discover the latest business trends and developments.

10 Stats for Businesses to Improve Their Social Media Presence

10 Stats for Businesses to Improve Their Social Media Presence

Planning social media marketing for higher engagement? Have a look at people’s preferences and habits from Goodfirms Social Media Usage Report.

Updated June 24, 2025
7 Most Effective Link Building Tactics from Goodfirms Survey

7 Most Effective Link Building Tactics from Goodfirms Survey

Want to win the SEO game with the right link building strategy? Read about the most effective link building tactics recommended by around 150+ digital...

Updated June 30, 2025
Top 10 Futuristic Applications for PPC | PPC & AI - Experts’ Opinions

Top 10 Futuristic Applications for PPC | PPC & AI - Experts’ Opinions

Want to take a step up for your PPC campaign management? Read about these AI and machine learning applications recommended by top PPC experts, curated by...

Updated June 30, 2025
How Video Production Can Affect Your Business & Enhance the Reach Overnight

How Video Production Can Affect Your Business & Enhance the Reach Overnight

The revolution of video content is happening! Have you experimented yet? Learn how video production can enhance your web reach exponentially.

Updated March 27, 2025
Open Rates, CTR, and Other Benchmark Numbers From Email Marketing Research

Open Rates, CTR, and Other Benchmark Numbers From Email Marketing Research

Considering marketing emails for higher conversions? First, learn these open rates, click-through rates, and other benchmark numbers from Goodfirms' latest...

Updated June 25, 2025
5 Essential Online Reputation Management Research Insights for Businesses

5 Essential Online Reputation Management Research Insights for Businesses

Read Goodfirms’ research summary on Online Reputation Management with some important directions on how to handle negative reviews.

Updated May 10, 2025
12 Social Media Analytics Tools That Will Help Boost Your Productivity

12 Social Media Analytics Tools That Will Help Boost Your Productivity

The efficiency of digital marketers gets enhanced with the tools they use. Know about the 12 effective social media analytics tools to boost productivity.

Updated June 19, 2025
4 Statutory Ways for Competitor Analysis and Web Scraping

4 Statutory Ways for Competitor Analysis and Web Scraping

Staying abreast of competitors' social media, SEO, offerings, and pricing are primary. Learn how to conduct effective competitor analysis and web scraping.

Updated June 11, 2025
4 Things You Need to Stop Doing In Push Notifications

4 Things You Need to Stop Doing In Push Notifications

A lot of myths that are currently being practiced to push notifications for marketing. Know them to eliminate push notification failures.

Updated April 16, 2025
5 Ways Reputation Management Can Help You Take Your Business Forward

5 Ways Reputation Management Can Help You Take Your Business Forward

This article cites 5 strong reasons on why it is imperative for businesses today to play an active role in building and protecting their online reputation.

Updated June 07, 2025
Top 3 digital marketing trends you cannot ignore in 2019

Top 3 digital marketing trends you cannot ignore in 2019

As 2019 marches onwards, companies are looking forward to the best digital marketing trends that they can adopt for maximum benefit. Click on this link to know...

Updated June 30, 2025
Pricing and Other Pivotal Indices from PPC Management Research

Pricing and Other Pivotal Indices from PPC Management Research

Goodfirms conducted a survey of 200+ PPC agencies. Find out pivotal indices, such as pricing, tools, and tips, from Goodfirms’ latest PPC management research.

Updated May 30, 2025
Email List Building Guide Using Top Social Media Channels

Email List Building Guide Using Top Social Media Channels

You can gain better ROI from your email marketing integrating social media. Read the blog to know 6 different ways of building email list using social media.

Updated June 24, 2025
4 Key Insights from Goodfirms Content Marketing Research

4 Key Insights from Goodfirms Content Marketing Research

Learn about the prioritized purpose, budget ratio, challenges & some rare content production tips for businesses by marketers.

Updated June 04, 2025
Goodfirms’ Research Unfolds Difficult yet Effective Digital Marketing Tactics

Goodfirms’ Research Unfolds Difficult yet Effective Digital Marketing Tactics

Goodfirms in its digital marketing research reveals some difficult yet effective tactics in practice obtained from the survey of global digital marketers.

Updated June 24, 2025
SEO Research: Strategies, Trends & Techniques for 2018

SEO Research: Strategies, Trends & Techniques for 2018

Goodfirms conducted a survey of 100+ SEO companies/experts to learn the latest SEO strategies and the challenges faced by them. Read the detailed research to...

Updated May 26, 2025