10 Tips to Create a Marketing Strategy For a New eCommerce Website
These days, for any business, marketing is necessary.
Every day, thousands of stores are coming into existence. The market is getting saturated, and so are the product niches. Even giants like Amazon have established their monopoly on the market. But, there are techniques that can help you market your business in the best possible way.
If you have the world's best product set, it’s great! But, at least, to make people aware of your product, you need a solid marketing strategy. And especially for a new eCommerce store! Even before you have your eCommerce website developed, you would require digital marketing services set into the motion - either in-house or outsourced.
In this article, we will discuss a few of the best marketing techniques for new online stores out there.
1. Increase Your Efforts for Search Rankings
SEO is proven to be one of the most critical factors in driving traffic. And when it comes to the new store, it gets even more crucial. Optimize your website according to the guidelines of the search engine. Below are a few pointers to understand and implement them carefully on your website.
- As you have a new eCommerce website, the URL structure of your site may not be optimized. Perform keyword research and optimize all the URLs using those words.
- The titles and descriptions may be unoptimized too. The content copies on the website also play a crucial role in deciding the engagement and rankings too.
- The website architecture should also be simple. The crawlers should be able to crawl it with ease.
- And most importantly, All the webpages should be optimized according to keywords too. The keyword-optimized content copies, headings, and all the page content play a huge role in deciding the ranking of the website.
SEO is not just limited to the above factors and it is a comprehensive and rigorous activity. For better results, you can even hire SEO experts too.
2. Of course! Content Marketing.
We are living in the age of content. These days, the branded content by you will decide the success of the website.
Your content should not only be limited to the marketing of your products. But instead, it should also help your buyers. The buyers should be able to learn something new from your content. If you are a clothing store, create content around style guides, outfits ideas for different occasions, clothes-wearing guides, and much more.
There are thousands of users searching for the same content on the internet. If you deliver the best solution to all of their queries, your website will be filled up with thousands of free visitors. And even many of them will lead to sales too. And unknowingly, you are creating a positive impression of your brand name in the mind of the visitors also. Hence several visitors may come to you for their future purchases too.
Understand the below-mentioned phrase carefully, and apply it on your website.
"Instead of explaining advantages, win buyers with your knowledge."
3. Get Loud With Social Media
In the last decade, social media has crossed all the marks of popularity. The penetration of the internet has made things pretty easy. Several businesses around the world are entirely dependent on social media. If you want to get the best business benefits out of it, you should better start leveraging for your business too. Instagram, Facebook, Twitter, and Pinterest are some of the highly used platforms of social media.
On social media, understand the minds of your audience. Be creative with it. Furnish the most engaging content for your users - the trending hashtags, attractive photos & videos of your brand, social contests - and ensure the maximum participation. Apply your marketing mind to it and get the best results out of it.
4. Get Strong with Email Marketing
Email marketing is one of the highly used weapons by eCommerce marketers. If your targeted audience is very professional people or you are a B2B eCommerce service provider, email marketing is the must-try tool for your business. Even all the eCommerce giants are employing this tool due to its better results. Email marketing can show you great results if done right. With attractive copywriting and graphics, marketing emails can deliver the most profitable business results.
Email marketing is a great tool to market your new offers, announce the latest products, and augment your sales. For personalized product suggestions also, email marketing is used. Email marketing is proven to be one of the most significant ways to market products. By employing automation in email marketing, it has shown the most exceptional results. The automated targeted emails have 75% more open rates than the one without the customization.
5. Let Influencers Work for You
In the last few years, social media has seen the new trend of social media influencers. Every influencer has a specialty in their niches. And their followers will be majorly interested in that particular field. The product marketed by them will directly leave a tremendous impact on your sales. If influencers market your product effectively, the product may sell like hotcakes.
Choose the influencer with the follower base that can connect to your products. And more importantly, the influencer should have a good engagement too. The engagement on their profile determines the effectiveness of your business association with them. If an influencer has only 10,000 followers, still the engagement on their profile is high, then you are good to go. The collaboration with an influencer may cost you a considerable chunk of money, but their engaged following base can show your high returns on your investment. Be effective while selecting an influencer, and get great results out of it.
6. Make Your Site More Conversion-Friendly
As you are running a newly designed eCommerce store, there will always be some room for improvement. The smart little alterations on the website can help you improve the conversion rate to a whole new level. First, check the complete process of checkout. There will inevitably be some obstacles that may distract your buyer from completing the final conversion. Reduce friction at the checkout process. All the call to action buttons on your website must also be optimized. They should be easily clickable & visible.
The user should not find any difficulty from start to end to complete the conversion. The product pages should be perfectly optimized too. The product images, videos, and descriptions should be able to solve all the difficulties of the buyers. The product photos should be of high quality & attractive. The trend of using product videos is also increasing. And the videos are proven to have better engagement than photos too. And the description should also be short, crisp, and precise. You can add the functionality of Chatbot on your website too. The Chatbot can quickly solve all the difficulties of buyers.
7. Create Ads That Sell
Paid marketing has become an integral part of any online business. This trend has seen much popularity in the last three years. If you can afford to run paid marketing campaigns for your business, then there is nothing better than it. It opens up the doors to way too many opportunities for marketing. The user segmentation & targeting functionality provided by all the leading paid marketing platforms are improving every day.
Put your marketing mind to work for it. Understand the mindset of your targeted audience, be creative and precise with your user targeting options, and create your ad copy and graphics according to it. Google search ads, Instagram ads, Facebook ads, Pinterest promoted pins, LinkedIn ads, and TikTok ads, every platform their user base with diverse likings, mindset, and needs from the platform. If you are a B2B service provider, the TikTok ads will not give you expected outcomes. And instead, if you are a cool clothing brand, then Linkedin ads will not be useful for you. Hence, understand the needs and mindsets of the audience on all different platforms and create great ad campaigns according to it.
8. Leverage Push Notification
The web push notification functionality is an excellent way to achieve more engagement from your audience. The marketers these days have found this functionality very useful. Without spending money on ads, you can use this functionality and get the best engagement with your users. The push notifications hit screens of the users directly. You can use them to market your upcoming sales and offers to your subscribers. This functionality can also notify the users of their abandoned cart, the current status of their order, and many more features too.
The push notifications can be used for marketing as well as it also helps in improving your customer services too. The possibilities with the push notification are endless. And implementing this functionality on all the leading eCommerce development platforms is also getting easy. And if you are using Shopify, then there are several apps available on the Shopify app store to enable this functionality. Implement the functionality of web push notification, and get the best results for your business out of it.
9. Go Mobiles-First
It is no brainer. All the website owners must have a mobile-first plan in their minds. Mobile devices have become a crucial part of the internet consumption journey. By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales. Hence to target more than half of the eCommerce website visitors, You need to have a proper mobile strategy too. Mobile internet consumption is increasing day by day. Your eCommerce store should work flawlessly on mobile devices also. All the pages of your website should be optimized and should run smoothly on all different screen sizes of mobile, tablets, and computers.
And your mobile strategy should not only be limited to responsive website design, but all the functionalities of your desktop website should be available on the mobile version too. The checkout process, product pages, and all different other pages should work well on mobiles. The users should enjoy using your mobile as well as the desktop version of your website.
10. Use Emerging, Trendy Technologies
New-age technology in marketing, such as AR, is emerging. As an eCommerce startup owner, you also extend your boundaries by using such technologies in your business. Several eCommerce startups have started to employ AR to improve the customer buying experience. Several brands of eyeglasses, as well as home decor, are already using AR.
- The eyeglass supplier companies use AR to show how any frame of eyeglass will look on the face of the user. The mobile cameras can be used to employ this functionality.
- The jewelry and makeup product suppliers can also use AR to display how any jewelry or makeup product will look on the users.
- Home decor and luxury furniture supplier companies can also use this functionality. They can showcase how any particular piece of furniture will look in any area of the user's home.
The possibilities of using such technologies are endless. Apply your creativity and employ these technologies for your business to achieve the best results & user engagement for your business.
In the last decade, we have witnessed rapid unroll in technology and how it affects our day-to-day life. It has changed some ways we do things and created a ton of new ways to do other things. This has led to a massive expansion in eCommerce, and the sector will continue to evolve further & further with more advancements.
As an eCommerce entrepreneur, it is up to you how you can get your eCommerce website built and how you market your products the best among the competitors.