How Email Verifiers Can Save You Time, Money and Customers?

Maintaining your business’s digital reputation is a challenging task. Do you think your presence on Facebook and Instagram will do all the work? 

Trust me. It won’t. 

So here we will talk about one of the top channels: Email Marketing. Currently, marketing emails are used to build strong customer relations, sell products, grow customer base, brand awareness, and boost engagement, among other things. And if you are into B2B business, this will work wonders for you. 

Being in the business world, you probably use email marketing to boost your business leads. But if you are getting returns far below your expectations, this blog will help you tackle that smartly. 

Let’s First Understand - Why Your Email Marketing Isn’t Effective? 

Sure, there can be multiple reasons for this. But one of the most significant reasons could be the quality of your email list. You need to have a verified mailing list that doesn’t contain email addresses that are spam traps or incorrect. Else, the reach and deliverability will suffer, and that can crush your email marketing ROI. 

So is there any simple and efficient way to improve your list hygiene? Yes, and the solution is an email verification tool. 

Let’s understand email verification. 

It is a process to verify the quality and accuracy of an email address. It will filter out addresses that are unsafe to deliver. 

At the beginning of the process, the syntax of the email addresses is checked.

E.g., someone[at]domain[dot][dot]com - It is evident that the two dots make this an incorrect syntax. 

Then, the domain name is checked, and once it is found satisfactory, advanced technical processes begin to validate the email addresses.

After that, you can see the results such that each verified email address is categorized among safe to send, accept-all, disposable, free service, invalid, and so on.

Now, you have a foolproof, valid list in your hand. You can quantify how many actual email IDs there are.

Some brief pointers of the standard checks performed by email verification tools to verify email list: 

• Identify duplicate emails
• Separate improper formatted email address syntax
• Verify invalid domains DNS record
• Filter role-based accounts
• Find out disposable email addresses.
• Detecting spam seeds, bad emails, bots, etc.
• Validate SMTP of mailboxes

You might be thinking that the email verifier only helps you verify email addresses. That is not the case. 

There are several advantages and reasons to use it, and here are some of them:

1. Minimize Email Bounces

Most emails bounce because the listed email addresses are either incorrect or no longer exist. Sometimes double opt-in contact list also does not help us with email verification due to the wrong email entered by subscribers. In this case, we have to use real-time email verification. 

With the use of an email list verification tool, you will have a clean list, and you will see minimal or no email bounces. An email verification tool helps you figure out genuine email IDs with which you can expect high deliverability. Email verifiers can help you reach an authentic audience with the cleaned list, which helps minimize email bounces.

2. Get Accurate Campaign Insights

After cleaning up the mailing list, you have real and deliverable addresses. So, if your recipients take any action, you can accurately study their behavior. For instance, if a specific email resulted in a reduced CTR, you can interpret that the email had some unappealing factor. You could infer this because you send emails to genuine subscribers, and every response can be considered real.

3. Better Customer Engagement

Email list verification makes your subscribers list free from all the non-existent and incorrect email addresses. Now, your list contains only the real addresses.

Therefore, you can pay heed to their interests, choices, and priorities and get a sharp picture of what they want. This can happen with their responses over email, phone, or in person. However, when you draft the next email, you know your customers better.

With the passing of time, you will be able to draft the email, keeping in mind their interest and stuff they care about. And, you can say this is one of the most significant advantages of email verification as the chances of opening the email increase when they can relate to it, thereby leading to better engagement than ever before.

4. Improve Campaign ROI

By removing all the invalid emails, you are sending emails to fewer but verified addresses. Also, you can say these emails are well-targeted.

However, this means a better opportunity for engagement with the recipient. As your receivers find your emails more relevant, they are more likely to visit your site and purchase things. Hence, you are putting your resources to more efficient use. Also, with this, costs fall, and revenue rises, which means you will earn a better return on every dollar spent.

5. Keep Your Email List Updated

Every year, some email addresses die and turn invalid. However, real-time email verification provides you updated, safe, and deliverable mailing list, which currently exists.

It only reduces unnecessary costs. Hence, you can be confident that all your efforts are targeted in the right direction and that you aren’t wasting any money on expired addresses.

6. Save You From Punishment And Fines

ESP (Email Service Provider) tracks all the complaints received from the recipients, so you need to act responsibly. If your campaign is returning a more significant number of bounces and complaints, you will portray a wrong impression.

Remember, if your campaigns cause trouble frequently, your ESP will start warning you. Some ESPs might even block your account due to high bounce rates. However, in worst-case scenarios, they could also demand you pay fines for the damage. But with email verification, you can maintain a clean list and keep your bounces to negligible. 

7. Attract New Clients

Yes, you heard it right. You can attract and engage with new clients by validating a list of emails.

With real-time email verification, you can confidently launch a coupon campaign in emails at sign-up and expect a good turnout. As you know, to attract customers, we need to offer some discount or anything that fascinates them to provide their email addresses. Also, if you verify the email in real-time, you can notify the customers in case anything is wrong with the email they inputted. With this, a positive and new relationship can be formed with potential customers.

8. Accurate Personalised Draft

It is a proven fact that your customers will engage more with your actions if they feel you have done something for them on a personal level. The same goes for emails too. If your emails are personal to your recipient, there is a high chance that they will respond or at least open your email. For instance, you can start with “Hello Tim” rather than “Hello there.” Also, spend a reasonable amount of time on creating your context and subject line, as nobody will be interested in a vaguely titled email.

Moreover, through email verification, you can get details like whether your email will reach the user or not. This tool helps you attract new customers, engage better with the existing ones, save money and increase your conversion rate.

9. Increase Conversion Rate

Every email you send costs you money. So, by submitting to non-existent email addresses, you are only wasting your money. However, email list validation removes all such bad data, which would have cost you money in the long run.

Most importantly, with a clean list, you will have excellent conversion rates. So, you can count on, spend, and focus more on your email marketing and gain better ROI.

10. Reduce The Deliverability Issue

If your emails are sent to invalid addresses too, deliverability issues might arise repeatedly. And if left unattended, it gives ISPs more confidence that you’re a spammer. Because of this, ISPs will push your email into the spam folders of recipients, and you certainly don’t want that to happen.

As a result, some of your most engaged recipients will not receive your emails in their inboxes. Your emails are being pushed into the spam folder. And who checks the spam folder? It means you have lost their attention. And this is where email verification comes into the picture and prevents this issue.

11. Gain Reliable Data Insights

When your recipient gradually moves from the awareness level to taking action on your site, your sales team can take over from there. But, it will be useful for the sales team only if the emails are accurate.

So, if you shoot the email without verification, the sales team can’t estimate the success ratio of the working metrics. This can result in wasting the time of both marketing and sales personnel.

On the other hand, a verified list doesn’t waste the efforts and time of your team and brings accurate insights for the team to work. This can lead to efficient and effective work of sales.

12. Enhance Reputation

As you are sending emails frequently, you’ve created your business reputation among ESPs, ISPs, and more. This is known as the sender’s reputation. It is built on many factors, like how often your emails are flagged as spam or what percentage of your emails bounce back.

However, if you are using a cleaned list, you are sending out emails where they won’t be rejected, leading to minimal or zero bounces. Hence, verification protects your sender's reputation.

13. Lower Spam Complaints

One of the most significant advantages of email verification is that it reduces spam complaints. It also separates role addresses like sales@…support@…etc. This factor makes it highly recommended to get verification before sending emails, as it is useless to send emails to role addresses.

Why are role addresses not useful for your email marketing? In most organizations, role addresses are shared by multiple people. If one of them subscribed to your mailing list, the rest would not know about it, which can lead to one of them reporting your email as spam. So, if the role addresses are separated, the chances of spam complaints will also reduce.

Conclusion:

From the reduction in email bounces to saving time and money, from better analytics to fewer spam complaints, the benefits of email verification are tremendous. If you use an email verification tool, you will immediately notice its benefits. Successful marketers understand this and use a clean list to strategize their email marketing.

So, the email verification tool plays a vital role in email marketing as it’s simple, fast, and efficient for email marketers. If you are looking for email marketing services for your business, check out Top Email Marketing Companies listed and reviewed by GoodFirms.