Advertising
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Traditional Advertising Vs. Digital Advertising
ABSTRACT: Businesses of all sizes and types have no choice but to create value through all customer touchpoints to survive and sustain themselves. Adve ... Read more
In-app Advertising: Trends, User Perception, and Challenges
ABSTRACT: The online ad publishing industry has undergone a seismic shift in recent times with the increased adoption and use of smart mobile devices and ... Read more
The Role of Location-Based Services for Digital Advertising
Abstract The proliferation in consumer adoption of services such as GPS, Bluetooth, Wifi, RFIDs, etc., and increased usage of smartphones gave rise to location ... Read more