Pros of Ahrefs:
• Backlink tracking: Unlike other backlink checkers Ahrefs scans for new backlinks on a domain in every 15 minutes and can send you alerts on the new backlinks the website gains.
• Competitor analysis: When it comes to SEO studying your competition is a big factor and Ahrefs plays a vital role in making this complicated process a lot easier, as it provides accurate information on competitors ranking keywords, most popular pages, referring domains & the overall domain & URL rating.
• Keyword Research: We all know the importance of keyword research as this allows webmasters to ensure that their SEO efforts are focused on the highly relevant keywords and if you have Ahrefs in your toolbox then you can get a list of most relevant keywords for your niche.
Cons of Ahrefs:
• Price: Ahrefs is not a cheap SEO tool as many SEO agencies like ours pay $999 per month to track more than 10000 keywords and allow 5 users to use the tool whereas individuals pay $99 or $139 per month depending on their requirements and few mid-sized agencies pay around $399 per month.
• Graph Export: Sometimes SEOs have to email reports to clients and they would like to show analysis graphs to the client and this would be one of the biggest cons for Ahrefs as it does not allow graphs to be exported.
• Google Analytics Sync: When you are working on a project you tend to use Google analytics data quite often and would always like to sync it with your SEO tool and compare the performance with the overall information however this is not possible with Ahrefs.
Overall Experience:
Ahrefs is the most powerful SEO tool out there and after testing the top SEO tools team at Egochi Inc. decided to stick with Ahrefs due to its strong ability to provide accurate data. So far, I have not been able to find a better tool than Ahrefs and till then I am an Ahrefs customer.