Shopify

Canada HQFounded 2006

Deployment

Web-basediPhone/iPad

Best for

SmallMediumLarge

Overview

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes.

At a glance

Software information

Industries served, licensing and the support Shopify provides.

Industries

  • Marketing-advertising
  • Retail

Licensing

  • Proprietary
  • Monthly Payment
  • Free trial

Support

  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Infographics
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Infographics
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 59 verified reviews

What users like the most

  • What I like most about Shopify is its comprehensive ecosystem. The integration of payment gateways, inventory management, and analytics tools has streamlined my operations significantly. The Shopify App Store is a treasure trove of add-ons, enabling me to enhance my store’s functionality with features like email marketing, SEO optimization, and customer reviews.

What users like the least

  • However, one area where I think Shopify could improve is its pricing model. While the basic plans are affordable, the costs can add up quickly when you start using premium apps and themes. Additionally, the transaction fees for non-Shopify payment gateways can be a bit discouraging for smaller businesses.

What users say

Review Analytics of Shopify

Every review is verified through Goodfirms before it's published.

4.159 Verified Reviews
Ease of use (3 reviews)5.0
Features & functionality (3 reviews)4.6
Customer support (3 reviews)5.0
Value for money (1 review)4.0
Integrations (1 review)4.0
Review Summary
Summarized from 59 verified reviews · Updated September 2026
Shopify is widely praised for its ease of use, clean interface, and straightforward setup, making it accessible for businesses of varying sizes. Users consistently highlight powerful e-commerce features, design templates, and built-in tools for inventory and customer management. However, reviewers frequently note that advanced functionality often requires costly third-party apps and plugins, and customization can be limited without technical knowledge. Integration capabilities and reporting features receive mixed feedback, with some users citing the need to move order management to external platforms as they scale.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Shopify
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What reviewers mention most

AbhiVerified Review
Posted on Jan 4, 2019

“It was okay okay to work”

Overall rating4.0

Pros: Ready to use anytime and anywhere and very easy too.

Cons: Sometimes it runs slow.

Plus Size AppealVerified Review
Posted on Jan 4, 2019

“It's a great platform. I use it for 3 domains.”

Overall rating4.0

Pros: Ease of use, so many apps for things needed.

Cons: Lack of cross country inventory.

BosomtweVerified Review
Posted on Jan 4, 2019

“Best Place To Sell Online”

Overall rating4.0

Pros: Good UI

Cons: Limited integration

William SelmoVerified Review
Posted on Jan 4, 2019

“The best solution that I found in this price range”

Overall rating5.0

Pros: High quality - Beautiful UI - Uptime Server

Cons: More options for ERP

Annmarie O'Brien, President at FoodVacBagsVerified Review
Posted on Jan 3, 2019

“Positive and Responsive in every way”

Overall rating5.0

Pros: Lots of plugins.

Cons: Template can be hard to personalize.

Suslo CoutureVerified Review
Posted on Jan 3, 2019

“It's always just awesome and great”

Overall rating5.0

Pros: It lets me manage everything that I have to do and manages it accurately.

Cons: Nothing

Arlo SkyeVerified Review
Posted on Jan 3, 2019

“Great! We use it every day!”

Overall rating5.0

Pros: Syncs with a lot of other websites.

Cons: Every app costs a significant amount of money.

Kesha Doshi, Java Developer at OpenXcell ( CMMI Level 3 )Verified Review
Posted on Jan 3, 2019

“A+ rating”

Overall rating5.0

Shopify was founded by both designers and developers, their gorgeous free and fee-based design templates work hand-in-hand with clean coding and simple payment gateway integration. Users are given a solid set of tools to manage orders and customers, including hosting and security.

Hardik Vadariya, Software Developer at BiztechCSVerified Review
Posted on Jan 3, 2019

“Powerful, yet simple”

Overall rating3.0

There are some limitations in terms of implementing more complex catalogs or functionalities that often will require a 3rd party app. An example might be very complex business rules for shipping in terms of multiple products that require multiple boxes, etc.

Brian Hampton, Marketing Strategist/Influencer Marketing at Hampton Brand ManagementVerified Review
Posted on Jan 3, 2019

“I'd reccomend them to anyone”

Overall rating5.0

Pros: Functionality, fast and efficient customer support, reliability.

Cons: Themes could be better.

Capabilities

Shopify features

The full feature set, grouped by module.

E-Commerce Software

  • Catalog Management
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Channel Management
  • Order Management
  • Reporting & Analytics
  • Review Management

Shopping Cart Software

  • Catalog Management
  • Product Ratings/Reviews
  • Refund Management
  • Shipping Management

Order Management Software

  • Catalog Management
  • Customer Management
  • Inventory Management
  • Order Entry
  • Order Fulfillment
  • Order Tracking
  • Reports & Analysis
  • Shipping Management

Marketplace Software

  • Catalog Management
  • Fee/Commission Management
  • Order Management
  • Payment Processing
  • Reporting & Analytics
  • Returns Management
  • Search & Filter
  • Shopping Cart
  • Users Management

Plans

Shopify pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$18 / month

Media

Screenshots & video

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