Shopify

Canada HQFounded 2006

Deployment

Web-basediPhone/iPad

Best for

SmallMediumLarge

Overview

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes.

At a glance

Software information

Industries served, licensing and the support Shopify provides.

Industries

  • Marketing-advertising
  • Retail

Licensing

  • Proprietary
  • Monthly Payment
  • Free trial

Support

  • Phone
  • 24x7 Support

Training

  • Help Guides
  • Video Guides
  • Blogs
  • Infographics
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Infographics
  • Case Studies
  • Whitepapers
Languages (1)
English

Review analytics

What customers report

4.2
Based on 59 verified reviews

What users like the most

  • What I like most about Shopify is its comprehensive ecosystem. The integration of payment gateways, inventory management, and analytics tools has streamlined my operations significantly. The Shopify App Store is a treasure trove of add-ons, enabling me to enhance my store’s functionality with features like email marketing, SEO optimization, and customer reviews.

What users like the least

  • However, one area where I think Shopify could improve is its pricing model. While the basic plans are affordable, the costs can add up quickly when you start using premium apps and themes. Additionally, the transaction fees for non-Shopify payment gateways can be a bit discouraging for smaller businesses.

What users say

Review Analytics of Shopify

Every review is verified through Goodfirms before it's published.

4.159 Verified Reviews
Ease of use (3 reviews)5.0
Features & functionality (3 reviews)4.6
Customer support (3 reviews)5.0
Value for money (1 review)4.0
Integrations (1 review)4.0
Review Summary
Summarized from 59 verified reviews · Updated September 2026
Shopify is widely praised for its ease of use, clean interface, and straightforward setup, making it accessible for businesses of varying sizes. Users consistently highlight powerful e-commerce features, design templates, and built-in tools for inventory and customer management. However, reviewers frequently note that advanced functionality often requires costly third-party apps and plugins, and customization can be limited without technical knowledge. Integration capabilities and reporting features receive mixed feedback, with some users citing the need to move order management to external platforms as they scale.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Shopify
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What reviewers mention most

Joe Elichaa, CEO and Founder at VR KIXVerified Review
Posted on Jan 3, 2019

“Very happy”

Overall rating5.0

Pros: Easy to use and setup.

Cons: Don't have any.

Mallorie Parrish, CEO at Aleo Inc.Verified Review
Posted on Jan 3, 2019

“I have really enjoyed the platform!”

Overall rating4.0

Pros: Options for apps and great design templates.

Cons: Can be costly to customize.

Kaleah Baker, Chief Operations Officer at BridesMadeVerified Review
Posted on Jan 3, 2019

“It's helped us grow to where we are today”

Overall rating4.0

Pros: Powerful set of e-commerce features, all of which are SEO-friendly.

Cons: Order Reporting is difficult, and we've had to take order management to a third party application.

Overall Experience: Pretty Good! It's helped us grow to where we are today.

Bob Salomon, President at CIO Systems, Inc.Verified Review
Posted on Jan 3, 2019

“A- rating work”

Overall rating3.0

Pros: Easy to set up

Cons: It is reporting all to QuickBooks.

amy swindle-english, Owner at birthdayculture.comVerified Review
Posted on Jan 3, 2019

“Great to work with”

Overall rating5.0

Pros: Ease of use, Powerful, yet simple. It has CMS to manage your website content (including blogs) and customers.

Cons: None

Adam Church-Millward, Marketing and Brand Manager at ScimitarVerified Review
Posted on Jan 2, 2019

“We like it!”

Overall rating3.0

Pros: Easy to use

Cons: Requires plugins to be extensively worthwhile.

Overall Experience: We like it and it has helped propel growth, but will be looking for another solution due to growth.

Shameen Deshmukh, Co-founder and Head- Operations at Rynox GearsVerified Review
Posted on Jan 2, 2019

“Good experience”

Overall rating4.0

Pros: Good UI

Cons: Limited integration

Hanes Loredana Andreea, Technical Sales and Logistics Department at springchicken.co.ukVerified Review
Posted on Jan 2, 2019

“Overall Experience: Good”

Overall rating4.0

Pros: Matches well with many apps of iOS and web-based.

Cons: No Postcode finder, so it becomes difficult to deal with vat on an order.

İrem Topçuoğlu, Marketing Lead at Startup GuideVerified Review
Posted on Jan 2, 2019

“Very clean and easy”

Overall rating5.0

Pros: It is very easy to use and has a clean design. The customer emails are very neat.

Cons: Some features require an add-on product, which makes the product a bit more expensive when you are a startup or just starting out.

Overall Experience: Very clean and easy. It gets the job done without trouble.

Capabilities

Shopify features

The full feature set, grouped by module.

E-Commerce Software

  • Catalog Management
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Channel Management
  • Order Management
  • Reporting & Analytics
  • Review Management

Shopping Cart Software

  • Catalog Management
  • Product Ratings/Reviews
  • Refund Management
  • Shipping Management

Order Management Software

  • Catalog Management
  • Customer Management
  • Inventory Management
  • Order Entry
  • Order Fulfillment
  • Order Tracking
  • Reports & Analysis
  • Shipping Management

Marketplace Software

  • Catalog Management
  • Fee/Commission Management
  • Order Management
  • Payment Processing
  • Reporting & Analytics
  • Returns Management
  • Search & Filter
  • Shopping Cart
  • Users Management

Plans

Shopify pricing

Price Type
Month
Free Version
No
Payment Frequency
Monthly Payment
Preferred Currency
USD ($)
Free Trial
14 Days
Standard$18 / month

Media

Screenshots & video

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