Shoppr

E-Commerce Customer Analytics and Marketing.

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About Shoppr
Customer Science and Marketing for Shopify, Magento, WooCommerce and BigCommerce platforms, E-Commerce Marketing & Analytics for your E-commerce Store
Shoppr
E-Commerce Customer Analytics and Marketing.
0.00/5 (0 Reviews)
Product Demo
Core Features
E-Commerce Software Features
  • Catalog Management
  • CRM
  • Data Security
  • Email Marketing
  • Inventory Management
  • Mobile Access
  • Multi-Store Management
  • Multi-Channel Management
  • Order Management
  • Promotion Management
  • Reporting & Analytics
  • Returns Management
  • Review Management
  • SEO Management
Discussions
Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart. I have curated a chart of some common reasons customers leave the website without completing their shopping: Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment: Make Your Transaction Forms TrustworthyTransaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal. Introduce Progress IndicatorsOnline retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout. Include Thumbnail Image of the Product throughout the Billing ProcessIncluding thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible. Easy Navigation between the Cart and StoreThe Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options. Offer as many Payment Options as PossibleIt is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore. Effective “Call to Action” ButtonsCall to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website. Offer ‘Save for Later’ OptionsThe customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out. Guest Checkout OptionAs per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected. Easy Return and Refund OptionsThe Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions. Clearly Portray the Shipping CostsOne of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description. Be Crystal Clear about the Date of DeliverySometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process. Pay Attention to Your Page Loading TimeIt is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website! Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.
Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart. I have curated a chart of some common reasons customers leave the website without completing their shopping: Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment: Make Your Transaction Forms TrustworthyTransaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal. Introduce Progress IndicatorsOnline retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout. Include Thumbnail Image of the Product throughout the Billing ProcessIncluding thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible. Easy Navigation between the Cart and StoreThe Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options. Offer as many Payment Options as PossibleIt is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore. Effective “Call to Action” ButtonsCall to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website. Offer ‘Save for Later’ OptionsThe customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out. Guest Checkout OptionAs per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected. Easy Return and Refund OptionsThe Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions. Clearly Portray the Shipping CostsOne of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description. Be Crystal Clear about the Date of DeliverySometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process. Pay Attention to Your Page Loading TimeIt is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website! Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.

Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart.

I have curated a chart of some common reasons customers leave the website without completing their shopping:

Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment:

  1. Make Your Transaction Forms Trustworthy
    Transaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal.
  2. Introduce Progress Indicators
    Online retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout.
  3. Include Thumbnail Image of the Product throughout the Billing Process
    Including thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible.
  4. Easy Navigation between the Cart and Store
    The Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options.
  5. Offer as many Payment Options as Possible
    It is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore.
  6. Effective “Call to Action” Buttons
    Call to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website.
  7. Offer ‘Save for Later’ Options
    The customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out.
  8. Guest Checkout Option
    As per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected.
  9. Easy Return and Refund Options
    The Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions.
  10. Clearly Portray the Shipping Costs
    One of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description.
  11. Be Crystal Clear about the Date of Delivery
    Sometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process.
  12. Pay Attention to Your Page Loading Time
    It is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website!

Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.

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