Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Software companies that haven’t yet taken the steps to get listed on GoodFirms are missing out. It’s such an impressive hub of products and services where vendors and buyers meet to learn how they can help each other.
For us, it’s been an opportunity to get our services in front of more people, build awareness and visibility, and also learn more about the dynamics of our space. We’re planning to ramp up our efforts on GoodFirms to make the most of our listing and build stronger connections with this community.
Please introduce your product and give a brief about your role within the organization.
I'm the founder and CEO of ZeroBounce, an email validation, and deliverability platform. With its suite of services, ZeroBounce helps businesses and people communicate better through email.
Our email validator removes obsolete and risky data from email lists, while our testing, blacklist monitoring, and data appending tools ensure that email newsletters and campaigns have the highest chance of reaching the inbox.
What was the objective behind coming up with this software?
On average, in just one year, 22% of an email list becomes invalid and turns into a risk to email deliverability. Bounces, spam complaints, and low open rates are just a few signs of poor email list hygiene. Eventually, they will reflect in ROI, so business owners and marketers can’t ignore them.
Our goal was to offer businesses a safe, efficient, and fast way to restore the quality of their lists. Also, we wanted to help them prevent these issues from happening in the first place. From the beginning, we built an email validation API, which verifies email addresses in real-time and prevents bad data from being added to email lists.
Email deliverability remains our overarching goal, so in time, we’ve added several tools to our platform. They all work hand in hand to help email senders get the most out of their newsletters and campaigns. If you’re not in the inbox, no one will see you – and how does that help your business?
How is your software beneficial from a value addition perspective to the clients compared to other software alternatives available in the market?
Thanks to our 24/7 customer support, we are the most accessible of all of the email validation services out there. Recently we investigated and found how easy it is for customers to get a hold of us. It takes seconds to reach a ZeroBounce expert, via live chat or phone, and get answers to all your questions.
Another significant differentiator is our 98% accuracy and the fact that we back it with a money-back guarantee.
Finally, ZeroBounce does more than validate email lists. It’s become a go-to platform for any email sender that’s looking to improve inbox placement. For busy marketers, salespeople and business owners, there’s nothing more convenient than knowing you can find everything you need on one platform.
What industries do you generally cater to? Which industries in general are highly benefiting by using your software?
I can’t think of an industry that we don’t cater to because from client to client it’s such an assortment. We have tech, media, retail, e-commerce, mail-order, manufacturing, tourism – just to name a few.
Who benefits from using our software? Every business that sends transactional and marketing emails. You could make the case that you simply can’t do business without email nowadays. And making sure your customers’ email addresses are valid is critical.
What are the key features of your software that makes it stand apart from your competitor products in the market?
The 98% accuracy and the fact that we’re always standing by to help make ZeroBounce the most dependable product of its kind.
The deliverability tools are an added value – through both their efficiency and ease of use. In the past two years, thousands of our customers have adopted these tools enthusiastically. The mail server tester, the inbox placement tester, and the blacklist monitoring tool all help your emails arrive successfully in people’s inboxes.
More recently, we launched Activity Data, a service that determines subscribers’ last known activity in the past year. This helps our customers identify their most active subscribers and target them with laser-focused campaigns.
What is the customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We’ve had weeks where it’s been 100%, and the average according to our measurements is 95%. Total satisfaction is always our aim, and that’s why we’re always there for our prospects and customers.
You can chat with support at any time and on any day of the year. On top of that, ZeroBounce provides extensive resources on the site and blog in the form of guides and how-to articles. Our customers need as much high-quality information as possible to succeed with their emails. It’s a privilege for us to be able to guide and support them.
Are your customers repetitive? If yes, what is the percentage of repeat customers that you have?
We have a blend of both. Some have one-time needs. However, 23% of our paying customers buy three or more times in the course of their experience with ZeroBounce.
Does your software product provide any resource or knowledge section for its users? If yes, what kind of material is provided to your users to help them get acquainted with your product?
Our Documentation section provides learning resources on how to use our products. Apart from that, we have several guides on our website that explain some of the most challenging email issues people encounter – and how they can overcome them.
What’s more, our blog and newsletter and packed full of content on email marketing, email hygiene, and deliverability, statistics, and tips that help you improve your strategy and results.
What kind of support system do you offer to your clients for catering to their queries and issues?
Our chat support is 24/7. You’ll connect to a live person in seconds. We also offer phone and email support, and our team is super-prompt in answering any questions.
What has been the revenue for your product for 2020?
Our growth rate was more than 7,000% in 2020. It allowed us to be no. 40 on the Inc. 5000 list of the fastest-growing companies in the U.S. In 2021, we took no. 9 on the Inc. 5000 Regional Florida list.
Where do you see your product in the next 10 years?
We’d like our toolkit to be synonymous with your emails landing in the inbox. When you think of your email landing in the inbox and achieving its goal, you will think of ZeroBounce. The innovations we create continue to marvel our customers and they excite us too.