Mobile App Development

5 App Marketing Strategies to Turn Your Mobile App into a Huge Success

5 App Marketing Strategies to Turn Your Mobile App into a Huge Success

Mobile apps have come a long way; from being independent platforms they are now a part of core business and its strategies. Today mobile applications are one of the most successful ways to market your enterprise and tap a larger market. In fact, they are the best way to create brand value while complementing your websites. In a survey, 70% seasoned and experienced marketers voted positively in response to app development. In short, a mobile app is a valuable platform that allows you to market your brand, represent your brand values, stage your products, get hands-on revenue generated by in-app ads and enhance your reach.  

Realizing the potential of a mobile app in business growth, several companies have jumped the mobile app bandwagon. To build apps, these companies either hire top mobile app development companies or use DIY top app development software. Once the app is built, marketers promote their mobile solution via traditional marketing channels. But such traditional marketing strategies do not work anymore.

There are nearly 2.8 million apps in leading app stores. This stat clearly shows how competitive app industry is and how important it is to market your app efficiently. The most successful apps are the ones that involve great marketing strategies, resources, and a good amount of investment.

How to Build Comprehensive App Marketing Strategies?

Let’s now get to the crux of the matter - how to craft app marketing strategies that can have a real impact on your bottom line. Here we have tried to capture some of the best innovative and profitable app marketing strategies that will help you reach your goal faster:

  • Focus on Key Performance Indicators (KPIs)

Marketing goals must be specific, measurable and realistic. While marketing for mobile applications these points should still be intact, however, tweak your strategies to be more focused to the KPI’s like organic and loyal user acquisition, app store rankings, download rates, cost per download and app store optimization.

The best way to make your mobile app marketing strategies match your business strategies is to understand your ultimate goal and knit your strategies around it. To accomplish this, you must bifurcate your goals into two parts, i.e., list of primary goals and list of secondary goals.

  • Invest in App Advertising

Mobile applications are one of the most effective marketing tools and yet many times marketers tend to marginalize their value radically. When it comes to mobile app advertising, only a meager amount of sum is invested. This is one of the biggest mistakes carried out by a brand. A prime goal behind advertising of mobile apps should revolve around building brand awareness and to stay connected with customers.

  • Market the Experience, Not the App

Don’t develop the mobile application for the sake of trends, no matter how much overblown the trend is, develop apps for brand marketing & brand building.

Mobile apps are the best way to create brand awareness. While developing mobile applications keep in mind that it is as a potential tool to market your brand, enterprise quality, mottos, values and much more. Thus, mobile app experience plays a significant role in building a loyal customer base for your enterprise. Build mobile applications rendering great user experience and let your applications speak for it.  

  • Consider Newer Marketing Platforms/Channels

Consumer behavior has changed radically. This has led to the evolution of marketing methodologies. App marketers are required to focus on new avenues, platforms, and tools that will help them capture consumer attention.

Given the cutthroat competition, it is important to use tools which are much accessible, user-friendly, and impactful for your target audience. Thus, we can say traditional methods such as in-store signage, email newsletters, mass media, website banners are not just enough for fulfilling your app development vision. Today’s smart customer does not download an app by simply seeing an ad or banner of it.

Thus, rather than opting for traditional methods, it is advisable to apply marketing strategies where a prospect is himself drawn to your mobile app. One of the strategies worth considering in this regard is promoting mobile apps onto advertising networks which are specifically for mobiles. Also, real-time bidding exchange is trending as it results in instant app downloads. Some of these practices are very effective and come at very competitive prices. So, play with the rules and you are much closer to getting success.

  • Perform Organic Lift

The boost in-app download stats will lead to higher rankings of your mobile applications in the App Stores which in turn will result in more visibility and more app downloads. As we discussed in previous points, advertising is one of the strategies to drive downloads. Another effective tactic is the organic lift. This is an umbrella term for various strategies and ASO practices to boost your app rankings in App Stores. 

The route to a successful app market campaigning is best found in maintaining an equilibrium between ad investments, app ranking and organic downloads. 

Conclusion: Strategize for Tomorrow

Today mobile applications are an instrumental part of the marketing mix. They are no longer substitutes rather they are part of the big game. There are many ways you can exploit the benefits of mobile solutions such as brand awareness, channelizing traffic to your websites and/or online stores, boost revenue and much more for your business growth. Thus, putting your time, efforts and money today will pay you off well in near-future if you play the app marketing game strategically like a pro.  And to win this game, we highly recommend you to hire a firm from top mobile app marketing agencies. The companies listed here employ above mentioned innovative app marketing strategies to ensure client’s app success.

Mr. Tarun Nagar
Mr. Tarun Nagar

Tarun Nagar is the Founder & CEO of Dev Technosys Pvt Ltd, a global ranking Mobile and Web Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.

Responses (4)
Write Comment
User Default Image
FME Extensions Dubai
April 26, 2018 11:22

what an amazing article written by you ,really hats off.the method of conveying your knowledge is amazing. Thankyou :)

User Image
December 23, 2020 10:52

Thank you for your positive remark.

User Default Image
May 31, 2018 12:42

Great post. Keep hard work!

User Image
February 12, 2020 05:53

Hello Muneer. Glad that you enjoyed the post!

User Default Image
Sam Davies
June 8, 2018 12:28

Nice blog for app marketing strategies.

User Image
February 12, 2020 06:23

Hello Sam. You can check out our other blogs to get more information.

User Default Image
Sam Davies
July 6, 2018 10:46

Very good blog for 5 app marketing strategies to turn your mobile app into a huge success.

User Image
December 30, 2020 12:21

Thank you for your kind words.

Inclusive App Development: How To Empower Differently-Abled Communities Through Accessibility
Mobile App Development
Inclusive App Development: How To Empower Differently-Abled Communities Through ...

Have you ever imagined what it would be like if you were left-handed instead of right-handed or vice versa? Let's explore the solutions that technology can provide for th ... continue reading

GoodFirms : An Ordinary B2B Platform with an Extraordinary Vision
Mobile App Development
GoodFirms : An Ordinary B2B Platform wit ...

GoodFirms is a globally renowned and trusted B2B reviews platform where businesses can discover, and compare software & ... continue reading

Latest Frontend Development Trends to Watch Out for in 2022
Mobile App Development
Latest Frontend Development Trends to Wa ...

Websites are the driver of revenue for every business. With rapidly transforming trends in software development, it has ... continue reading