Let's begin with a couple of questions...
Why do we like to dine in the same restaurant or shop in the same store for our daily commodities? They make us feel good and offer quality products and services. The same applies to online businesses.
As an online business owner, you must understand how to provide your users with what they want. Remember, your people can forget what you said, but won't forget how you made them feel.
Technically, visual designs, content, website optimization, and various other aspects can achieve an astonishing user experience.
This blog will discuss the 9 most powerful UX design tactics for making your users feel good and increasing your website's user engagement rate.
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Design a Pleasing Homepage:
The homepage is the fulcrum of the website. It is where you exhibit prime information and brief users about your company and its services. You need only to brief your users. Providing lengthy details on the homepage may frustrate users, and they may leave your website without giving it a second thought.
Thus, it is essential to a) keep your website neat and straightforward, b) provide essential information above the fold, c) link the major web pages with the homepage, and d) link the company's logo with the homepage.
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Reduce Loading Time:
Most websites take more than 3 seconds to load, even with a fast internet speed. This clearly shows a poor web experience. You also may know that a 2-second delay in the website may disappoint your users and they may leave your site, even if the website design is appealing.
One of the significant issues is website images. While uploading the photos, we forget that large-sized images can slow down the website's speed, resulting in a bad web experience. Thus, we need to ensure that we don't commit such mistakes. Also, we must be careful while selecting the website theme because its CSS file may not support certain things, and we need to change it, too. To understand these issues, various website speed and performance optimization tools are available that are worth considering to minimize the loading time of your website.
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Keep Sufficient Breathing Space:
It may seem awkward to you, but a website also needs breathing space. This automatically improves your website's web experience. It allows you to highlight important information and make it easy for users to read. Also, it gives users room to act. It has been proven that having adequate white space between the title and the paragraph increases the users' attentiveness by 20%.
Using white space in the content makes your website look healthy and refreshing. If you don't use sufficient white space, the website's glow diminishes, resulting in a poor web experience and decreased user engagement.
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Enhance the Readability:
This point continues the above one. Content plays a significant role in adding value to your website. It helps users learn about your company and the services you provide.
Henceforth, there are certain things you need to consider while writing the content for your website: a) Don't include lengthy sentences or use incomprehensible language that does not influence your users. b)Keep the sentences short and use simple language with catchy words that grab your users' attention.c) Make the font size large and use a readable typeface to make the reading easy. d) Create short paragraphs not more than 2-3 lines. e) Don't underline the words unnecessarily unless and until you link them with any page or information.
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Effective Call To Action (CTA):
CTAs are the crux of the website. Each CTA placed in a different location on the website has a different purpose. Using these action events, you can easily analyse your users' behavior.
Each color of the CTA has a different meaning. But don't go by the color; instead, contrast it with the website's background color to create a unique and innovative web experience for users. To grab users' attention, you can also experiment with the titles of CTAs. For example, instead of "Subscribe," you can also use "Get Early Access."
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Add Videos:
Videos on websites are trending. They have a significant impact on the users visiting your website. They grab the maximum number of eyeballs and hold users longer. Videos come in many forms, such as client testimonials, product overviews, etc.
It is not necessary to include it on the homepage; depending on the purpose, you can place it on any webpage. Most websites use effective images instead of videos, which is good, but videos grab users' attention instantly.
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Include Search Field:
What role does a search component play for your website? It helps users find the specific information they are looking for. Imagine an eCommerce site without a search field. How difficult would shopping be for users?
Ecommerce sites have thousands of products to feature and display. And that's the reason such sites must include a search field. But this is not the case with sites in other domains. Still, the search field is a must-have. This improves the user experience of your website and makes the tour easy for your users. It is not necessary to include a search field in all the web pages; you can remove it from the pages where it is not required.
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Display Complete Contact Information:
Many websites don't provide complete contact details. Why is this? It seems you are not aware of the statistics. 64% of users look for contact details when they visit a website. Imagine what you are losing by not providing contact information to your users.
It is best practice to have a separate contact page showing the number, the office address, and a contact us form. The contact us form should be included in the website, just like the search field, because it helps you to connect with like-minded users who want to do business with you. The second option you can apply is to add the contact number on the top of the homepage to make it easy for your users to reach out to you.
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Remove Unwanted Information:
This is another best practice to improve your website's user experience and engage users with the actual context. Many websites around the web have high-ranked, irrelevant web pages. Though these pages rank high in Google, they are of no use. Removing such that optimizing your website with useful web pages is required. Doing so makes navigation easy and also uplifts the website's ranking.
Unnecessary ads and blinking banners that appear in the right corner of the website also result in a poor web experience. If you want to maintain the beauty of your website, don't include these things to distract users' focus.
Final thoughts
I hope the tactics discussed above gave you a better insight into improving your users' web experience. Needless to say, to implement these tactics, you need the help of an expert web UX designer. Explore the list of top web development companies in India by Goodfirms to provide excellent UX to your web visitors!
Check the previous blog post on website redesign to better understand web design.
