4 Key Insights from GoodFirms Content Marketing Research

GoodFirms conducted a survey with 50+ digital marketing experts, comprising of distinct personas such as founders, CEOs, content marketing specialists, content managers and so on to know the technical nuances of content marketing for businesses. As a result, the research team of GoodFirms was rewarded with individual opinions that were drawn out of rich versatile experiences. Also, these strong revelations assisted in forming the statistical charts to easily understand the important purposes, challenges, tactics and budget allotment dealt by businesses for content marketing.

Have a glance at one of the charts shown below that illustrate the challenges faced during the implementation of a content marketing strategy:

Read the complete research on how businesses use content marketing by GoodFirms to know it all through the exact words of some of the remarkable marketers belonging to variable industry domains.

Here is a brief textual overview of this survey:

• 98% of the content marketers find content marketing highly effective and only 2% of them say that its results are not as expected. 
• The most sought purpose of content marketing as per the survey data came out to be improving search engine rankings with 24.6% support. The next two in line were driving conversions and boosting web traffic with 22.8% and 20.2% respectively.
• On average, businesses allot 25% of the marketing budget towards content production and distribution.
• 42.9% of the survey participants say that producing engaging content is the biggest challenge in content marketing while 28.5% of them expressed that creating an effective content marketing strategy is the bigger challenge. Interestingly, 13.5% of this professional crowd strongly shared that tracking and measuring ROI of the campaigns is the biggest challenge of them all.

The findings beyond the statistics:

Our panel of the participants of this survey expressed that the content production scenario gets stronger and bolder with every successful experiment by the content influencers. The most interesting part is that the acceptance rate of today’s audience for fresher substance make content marketers go the extra mile for research or thought process or better writing. If you closely monitor the type of content that gets appreciated most is the one that does not lay into the grey shades but the one that directly points out the black or white portion of a matter.

Every brand is jumping on the content marketing bandwagon and that implies a considerable measure of substance is being created daily. Presently, the fight for customer engagement is more enraged than ever, so you must be smart about what you deliver and where you distribute/promote it. Also, conceptualizing content ideas that identify with your KPIs is crucial. Thus, stay away from content topics even if they are trending that don't relate to your positioning in the market and stick to your unique methodology.

CONCLUSION

This research provides you with all the aspects that your business needs to excel for executing successful content marketing strategies. All that is left is to find such companies that possess the ability to understand the significance of the aforementioned concepts and implement them for you with high productivity. Thus, GoodFirms is here with a list of top content marketing agencies to help you select the one that fits your business requirements.

Apart from 20+ content marketing experts, below given is the list of 30+ companies who were benign enough to share detailed standpoints for our research questions: