Synopsis:
Corporate World is all about strategic Planning, effective implementation and lastly effective communication (digital in today's time). Communication in Corporate world is translating ideas into working practice. Today visual Info-graphics rules the corporate world. Info-graphics is a visual representation of data or information that presents complex ideas in a very simple manner. Communicated concepts or missions, commercial goods or information to be conveyed, accompanied by effective small text messages supporting or describing what is visually communicated is visual Info-graphics. This Blog is all about effects of Info-graphics in the corporate world.
Corporate which uses Infographics in creative ways attracts more mass traffic attention.
Visual Infographics have lifted and boosted lots of global dipping brands to sky-rocketing profit making units. Infographics are extremely useful in:
- giving a company brief or an introduction
- managing projects and motivating teams
- assigning tasks and increasing productivity
- delivering corporate newsletter content
- Or any kind of internal communication.
These measures, besides quickening and specifying target goals are highly visual. Not only to the targeted audience but also to internal staff and management. Let’s say for example, presenting a routine marketing budget assessment in a very attractive Infographics flow-charts can prove as a very effective means of communication when it fits into the overall corporate goal. Serious meetings can be converted into interesting and lighter mood meets with humorous Infographics. (Corporate meets are lengthy and boring most of the time). Caution should be exercised to see that these Infographics are relevant to the topic. They are a big no no for board meet or for mergers or a buy-out!
Visual memory:
is very restoring, impactful and highly memorable. In promoting brand for any product, the importance of visual marketing is an important integral aspect. Human communication is about more than 30,000 years. Communication in the beginning (recorded history) was not text based. Textual communications have been in existence only for about 3700 years. Research has proved that even in a normal conversation words have just 7% of significance whereas voice tonality is 38% and body language is almost 55%. Body language today in corporate world is considered as a very important tool of communication. http://pin.it/buvq-wJ Especially now, when we survive on short and coded means of communication – digital marketing. Visual senses play a very important role in receiving and conveying messages in normal life.
Creating Visual Memory (Gates Open)![]()
- How do you feel when you look at this picture?
- How quickly did you feel that way?
- Can you see how this image could be used to quickly elicit a strong emotional response and influence the viewer?
Given a chance, if I were to textually describe this picture, your immediate emotional reaction would not initially be as strong as you would definitely take more time to digest the information conveyed. In present times pictures have become tools used to elicit specific and planned emotional reactions in the people (who see them).
Visuals besides being excellent communicators have a deep psychological and physiological impact. What has been seen can be subject to manipulation but still, visuals are persuasive. Visuals are 60,000 times (processed) faster than text. As rightly said by Allen Ginsberg (poet and author) "Whoever controls the media—the images—controls the culture."
Cognitively:
In media and advertisement graphics play a very great role in expediting and increasing the level of communication. Graphics have a great role in affecting our emotions and subsequently, our emotions affect our decision-making. Although most of the decisions are based on impulsive intuitive judgement and emotions, one can just imagine the impact of decisions which are highly influenced by visually appealing and easily grasped graphics. Extensive studies and research have proved that graphics have immense impact and influence on the perception of the audience on the subject matter as a result of evolutionary and neurological factors.
Creating Conveying Emotions:
Pictures stimulate and affect attitudes and emotions. Emotions, therefore, have a very great role in decision making. Emotions besides enhancing perception, learning influence various tools of rational thinking. Pictures stimulate and affect attitudes and emotions.
Translating Ideas:
Communication in Corporate world is translating ideas into working practice.Today visual Infographics rules the corporate world. Infographics is a visual representation of data or information that presents complex ideas in a simple way. Communicated concepts or missions, commercial goods or information to be conveyed, accompanied by effective small text messages supporting or describing what is visually communicated is visual Infographics.
Traffic Attention:
Corporate which use Infographics in creative ways attract more mass traffic attention. Visual Infographics have lifted and sustained lots of global giants from financial draining brands to highest profit making ones. Infographics are extremely useful in
- Giving a company brief or introduction,
- Managing projects and motivating teams,
- In assigning tasks and increasing productivity,
- Delivering corporate newsletter content
- Or any kind of internal communication.
These measures, besides quickening and specifying targets, goals are highly visual not only to the targeted audience but also to internal staff and management. Say for instance presenting a marketing budget assessment in a very attractive inforgaphic flow-charts can prove as a very effective means of communication when it fits into the overall corporate goal. Serious meetings can be converted to interesting and highly attentive by lighter mood incorporated with humorous Infographics. (Corporate meets are long and boring most of the time). Caution should be exercised as these Infographics are quite relevant to the topics discussed. You obviously cannot have them for board meet or for mergers or a buy-out!
Visual Memory:
Visual memory is lasting and lingering hence very memorable. It is very easy to forget and skip what is heard but not when visualised. One need not be a great visual design artist to be an inforgaphic. Today it is very easy to become an inforgaphic with lots of aids on tutorials and tips for designing available on creating an inforgaphic one can instantly make very informative and well designed Infographics in a jiffy. Infographics as an appealing visual tool of communication will constantly be in sight on the web for very good reasons. Their ability to convey and deliver information in seconds makes them very memorable. Infographics are shareable in great effect and add lot of diversity to communicating efforts. These are jolly good reasons for Infographics to be used for both external and internal purposes of communication.
Why Visual Content is King (INFO-GRAPHIC) because of:
- Design elements
- Brand logos
- Infographics
- Videos
- Memes (a usually humorous image accompanied by text that conveys an idea or message and spreads throughout the Internet virally)
- Charts and graphs
- Quotes accompanied by images
- Cartoons
- Word art
Visual content:
is based on excellent ideas. Often this is an obstacle for many marketers) So what should one create to make an excellent visual content? Well! Anything that firstly entertains engages and relatively informs the audience. It is basically transforming information into an infographic via an idea. Taking as complex a task as relating to statistics of demographic data or a budget or even an automobile manufacturing data; through inforgaphic, one can surmount this obstacle of putting across this complicated information to the audience in a very interesting and understanding manner.
Mundane into lucrative:
Infographic can in short convert a mundane activity into a lucrative and productive venture with little creativeness and innovativeness. Visuals added on regular content, adding interesting images to press releases make for not only appealing, interesting reading but an excellent marketing tool and trend. By adding videos or memes to blogs, guest posts not only helps in retaining the reader’s interest but also make them consume and understand the concept/project one is trying to convey. A new trend in blogging is asking the audience to participate in generating content –crowd-sourcing, by clicking pictures (related to the product) and sending them for display on the site. OR by asking the audience to generate content for you.
Creating Visuals Is Easy:
It is found that many a time’s marketers are hesitant from using visuals because of lack of confidence about their design skills not on par with the visual trends. With a belief or a thinking that one is not a great photographer acts as a handicap from including or incorporating photos in marketing campaigns. With the availability of visual content tools (DIY) it is very easy for any person to make excellent professional-graded images irrespective of having a skill or knack of it. Many times it is observed that even when the images are not professional in outlook they have a better connect with the audience because they resonate as a something very authentic and real. Blend of articulate content and all above features makes for an excellent marketing tool and strategy to sell brands in the corporate world. After all, the corporate world is all about graph index either increasing or decreasing.
Conclusion:
This is the era of complete visibility. If you are not visible either on the social media or on prints media or on electronic media there are every chance that you are out of the market. Hence the importance or relevance of visual marketing in the corporate world for promoting their brand is dependent on:
- Visual Marketing Concepts Photos as Infographics
- Using Motion Graphics
- Using Promotional Video
- Promoting Content and Brand
- Tips for Building Brand with Visual Content
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