Social Media is always on a revival mood. Bingo!! Recent innovations!!!! Coming up with some very exciting mobile apps that face competition with Instagram, Vine, Pinterest, Snap chat etc. It is predicted that these will take the internet by storm. Let me gist a few picky- trendy popular apps which are going to rock 2016 in social space in a big way.

A mobile app is a software application (app) designed to run on mobile devices such as smart phones and tablet computers. Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps. Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones. Where the software does not allow this, some devices can be rooted to eliminate the undesired apps. Native mobile apps often stand in contrast to applications that run on desktop computers, and with web applications which run in mobile web browsers rather than directly on the mobile device. (Wikipedia)

Peach:

created by co-founder of Vine Dom Hofmann is an app for iOS. Latest worldwide craze and trend in social networking platform. Peach is a fascinating combination of familiar apps with very special elements worked out into one single exciting app. It is a combo of Facebook, Pat, Slack, and Snap Chat and Tumblr (all in one). Dom Hofmann created many popular social apps in the past. Peach with its lethal combination is emerging as a novel new social media app, on par with Instagram and Snap chat. Peach is more like a social journaling tool (to look backward in chronological order) and by using magical words one can document a day’s activities and share it with friends. No wonder they are so popular.  (For iOS for Android)

Snap chat:

is a mobile messaging application used to share photos, videos, text, and drawings. It's free to download app and free to send messages. It has become hugely popular in a very short space of time, especially with youngsters. (For iOS for Android)

Wanelo ('wah-nee-loh'):

derived from Want, Need, Love is an online shopping app featuring worldwide products (in millions from reputed brands) across the world. Amalgamation of products from independent Etsy sellers, tiny boutiques or big stores available under one organized place. Wanelo is considered as the world’s best shopping app. Interestingly, it allows you to have a peek on what actually your friends have favorited in their app and if you find them interesting can add them on your wish list.  As you keep on saving your products, Wanelo gauges your style and filters your choice products. The more you use it the better it gets. Products on Wanelo are posted by users and range from anything like fashion, lifestyle, accessories for men and women, kids, home decor, furnishings etc. By creating universal wish list you opt for the best. One is likely to continuously see the Wanelo save button crop up throughout 2016 on online shops because the network continues to expand popularly amongst millions of users. It is extremely handy for purchasing surprised or unplanned gifts for near and dear ones. (For iOS for Android)

YikYak:

Highly popular amongst students in campuses. It allows sharing thoughts with people in the nearby vicinity. Highly useful in upvoting posts which are not only interesting but at the top of the feed, worth sharing.  Allows you to see what is being posted in locations other than yours, say if you are in New Jersey you can instantly know what has been talked across the pond in a far of location like Berlin.

Kik:

is a messaging app which allows chatting with friends via web. One donot need a phone number for the app to be set but, just choose a username. Anyone who is aware and heard of Yik Yak is sure to know about Kik. Mostly used by small closed circle of people. If by chance you meet someone via Yik Yak you land up exchanging Kik details. Kik allows you to share gifs, videos, pictures and text with friends. A handy feature that uses the camera adds new friends to your contact list. (For iOS for Android)

Shots:

a Smartphone app for capturing photographs or videos and hence the name “shots”. This is done by front-facing camera which subsequently gets shared with other Shot users. The Shots are VHS style inclusive of time stamp which adds some fun of retro touch. Well! You are not in a position to comment on the photos because of cyber bullying, hence good as a scrolling wall of selfies. Built-in private chat features allows you to talk to friends if one with an Apple Watch. You can enjoy the privilege of dedicated Apple Watch App also. Shot is a rival to Snap chat.

Hyper:

new photo-sharing app (free to download and use) is very helpful to like-minded people (using hashtags and geotags in same vicinity) wanting to discover new things. App’s voting system allows users to get opinions and information about each other’s activities (new hairstyle done or a new evening gown purchased or say a tattoo made, new exciting coffee shop opened etc.). The app is precisely developed for people who like to maintain their privacy and be discreet. But in case if they desire they can share confessions or secret with people round the globe. Very popular with young crowd and housewives. (For iOS for Android)

Bebo:

Back in 2000 Bebo was a popular social channel like MySpace everyone was frantically hooked to it. Entry of Facebook and Twitter made it lose track. Incidentally, Bebo has been relaunched as a social app with lot of fun elements. The app allows you to create your own avatar, using funny illustrations and also allows you to conveniently chat with friends, generated from hashtags. Damn cool an app!  Free to download and fun to chat. (For iOS for Android)

Person Locator Mobile App:

allows you to trace a person’s mobile location without giving him/her a call based on GPS. This app is extremely handy for women in trouble, tracing kidnapped victim, tracing lost-found victims, and a very big asset to the police department. (For iOS for Android)

Facebook Dislike Button:

Until 2009 Facebook had a Like button which showed that you have either found the post’s sentiments agreeable or amusing. In 2015 Facebook wanted to experiment with a Dislike button and see that it is not a polar opposite of the Like button. The motive of Facebook to implement the Dislike button was to allow users to show empathy or support in the case of instances of death of a loved one, or an accident or some bad luck imposed. "What they really want is the ability to express empathy. Not every moment is good moment," says CEO Mark Zuckerburg.(For iOS for Android & desktop)

Facebook Reactions:

On Feb. 2016 Facebook rolled out New Reactions features throughout the globe to iOS, Android and the web. (You can update App now to have access). This feature of Reactions was brought in to do away with the potential negativity that would have breeded on the site if Dislike button was adopted. This was the result of the extensive efforts of FB’s Chief Product Officer Chris Cox and team who had been experimenting it till 2015. Reactions buttons in addition to Like and Dislike would be extension of Like button allowing to relate anger, sadness, expressing sentiments wow, ha-ha, yay and love. (For iOS for Android & desktop)

Mobile Video:

Mobile communication has gone one step still further; it has paved a way for making mobile video consumption and mobile content more effective. Mobile Video and Mobile TV are going to take over on a very big way in the Next 5 Years. (For iOS for Android)

Obviously, implications of social media in coming years is very strong and if you cannot reach your audience through mobile search or display or say not offering a satisfactory mobile experience, it is certain that you will miss out to your competitors. The popularity of Smartphone ownership and mobile devices emerging as smart watches are crossing marketing boundaries.

Conclusion:

Mobile apps have absolutely revolutionalized modern networking and communication reach. Apps have a reach from 6yrs to 90 years and have really added lot of spice-nice factor to life. However social media specially to be effective in personal or professional life (specially in marketing sphere) has no shortcuts, but has to be contributive, offer expert information, meaningful conversions, (helps in keeping information real after all conversations are a two way street ) enhance qualitative productivity, avoid spams. Concentrate on adaptability, accomplishment, engagement and enrichment as elements taken into consideration.

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