Today, the buzzword is "Grow Organic." Yes, it is! It’s not easy for a company to grow and scale using promotion and marketing techniques. It takes time. Hence, the search for a platform begins where a company can grow organically based on the expertise and quality services it provides to its clients.
What is Goodfirms?
Goodfirms is a B2B research, reviews, and ratings platform that helps IT, design, and digital marketing companies grow organically and strengthen their online reputations.
Though Goodfirms is a free platform, it provides a good scope for a company to grow and scale. To do so, companies need to enroll by clicking on the apply button displayed at the bottom and filling out essential details. The process is that easy and nimble.
How We Research and Review Companies?
Being a maverick and efficient B2B research and review firm, our procedure to rate and rank the listed companies is unique. We ensure it is done based on the accurate information these companies provide.
Research Process
We use different algorithms to calculate the average ratings and scores of the listed companies. The scores remain as-is unless and until a company updates us with new references, achievements, and a recent folio.
Below is the list of algorithms we use for evaluation;
Reviews: Clients review the company they have worked with based on the kind of work they have delivered. We ensure the reviews are from reliable sources.
Portfolio: Companies update their portfolio, adding the recently deployed projects, focus areas, and services they offer. It’s basically their expertise section, where they can flaunt their talent and get scored.
Market Penetration: The listed companies show their hold on different sectors and the countries where they have provided their services. This factor scales their potential and reliability, which a service seeker looks for in a company.
Experience: This criterion gauges the years of experience a company has in providing quality services to its clients.
The last two factors fall under ability, which varies with the focus area. For example, for a mobile app development company, the key factors will be app design and development. These two factors are essential in deciding the quality and performance of the solution they have delivered.
Review Process
We glean the requisite information and opinions about the company, verifying the reviews with the company’s client. Therefore, there is no question of making reviews impressive on the website, as is often found in the case of “Client Testimonials” displayed on the website. Consequently, sharing reliable feedback about the listed companies with the service seekers.
The listed companies find the review process complex because they think the more references they submit, the higher they will get ranked. That’s indeed perfect. But the reviews should be qualitative—that is, useful to share with service seekers.
Besides, various research activities take place on our end that help companies to position themselves at the top.
Reasons Why Goodfirms Is A Useful Platform For Both Service Providers and Service Seekers
We know it’s not easy for companies to build a strong online presence and influence service seekers with the kind of requirements they carry.
And that’s where we help them.
→ Strong Online Reputation:
We help the enrolled companies grow organically and strengthen their online reputation. As mentioned above, it’s not a one-time process, it’s a journey to reach the first page of the listing. Therefore, companies have to constantly update their folio, submit client reviews, accolades and company description. The more these companies engage with us, the more their rankings will get higher. Ultimately this will help them build a strong online reputation and drive a tremendous traffic to the website.
→ Branding and Promotion:
It is a platform where listed companies can utilise the resources for free to drive a good traffic. We promote the verified and impressive reviews on our social media forums, pen press releases and featured articles which ultimately boost their online presence and help service seekers to connect with them easily.
→ Constant Profile Analysis:
As mentioned above, Goodfirms is a core research and review firm that constantly analyses company’s updates and evaluates an average score.
A constant analysis is like gleaning golden points for that very moment which ultimately helps the companies to shine with improved ranking and rating.
→ Survey and Research Participation:
Companies need to register at Goodfirms and type down the essential details that help us in evaluating their average score and rank. Doing so they are indeed contributing a valuable time to the IT community at large and make their online presence stronger.
→ CEO Interviews:
At Goodfirms, we conduct interviews with the CEOs and discuss a specific set of questions which turns out to be a useful resource for the service seekers. We ensure that whatever inputs we receive is 100% accurate.
Today, when the competition is heating up it’s becoming difficult for a service seeker to find the appropriate company that meet the business needs.
Well! The search ends at Goodfirms. Here they can;
→ Discover the Right Company:
Goodfirms creates an impactful image of the listed companies showcasing their rank and scores in the review section. Further, we also showcase the focus area, services, client reviews and ratings with the interview helping services seekers to handpick the best company that they find appropriate to work with.
→ Review the Company:
Service seekers can review a company on Goodfirms and let others know your experience working with them. It actually helps a company to build an impression on the potential service seekers.
→ Review the Company With Anonymity:
The possibility may arise that clients don’t want to display their name. Therefore, Goodfirms allows service seekers to keep their names anonymous and write reviews for the companies with which they have worked.
→ Shorten the Screening Process:
Goodfirms makes it easy for service seekers to pick and learn about the services and the focus area a company caters to. They can even directly approach the company from our website that they want to work with.
In short, Goodfirms is a platform where development and marketing companies can create a good network by being transparent with service seekers in terms of the services they provide, their focus area, and client reviews. It’s also an outstanding branding and marketing tool for companies that support building good reputations and scaling businesses.
On the other hand, service seekers also benefit. They can choose the most suitable company by narrowing down their search criteria to a specific level.
That’s enough. We have underlined all the points of what Goodfirms is and the various processes it undertakes.
There are a couple of points still left to cover. We have free add-ons available that companies can use to shine like stars.
→ Good Boxes
GoodBoxes is the widget introduced by Goodfirms allowing companies to ensure the trust and reliability on the service seekers. This widget adds a golden feather on a company’s hat spreading the word of its sincerity and quality.
The widget can be embedded on the company’s website to show the most recent reviews, trust score, and star ratings to its site visitors. It even encourages the clients to rank and review the company with which they have worked.
How it works
For instance, being a popular mobile development company on Goodfirms definitely adds an advantage. But how to show that? Copy and paste the generated code and add the Good Boxes to the website.
→ Media Kit
We have a goodie available that helps companies boost their credibility and reliability: MediaKit. Goodfirms introduced this kit, allowing companies to pick a suitable badge and gain some brownie points.
On clicking the MediaKit at the bottom of the site, a plethora of badges labelled as TOP are listed in different sizes. The companies need to select the appropriate badge, size, company name and copy and paste the code displayed below. This helps in creating a powerful impact on the service seekers ensuring the reliability and excellence they are looking for.
Ending:
If you would like to know more about growing your business via Goodfirms, you can reach us at [email protected] or participate directly by clicking on apply.
