Improving Online Reputation Of Technology Companies: GoodFirms Webinar

Updated on :October 18, 2023

GoodFirms recently hosted this successful webinar with an objective to help technology companies understand the impact of strong online reputation.

In Today’s time when it’s difficult for a service seeker to find a reliable technology partner, it is essential for the companies to show their talent and expertise by providing quality services to their clients.

Client reviews, market penetration, company reviews, industry experience, folio and ability parameters play a major role in strengthening company’s online reputation.

Most of the companies are still unaware of this and are lacking behind in taking the benefits of the competitive business world. Therefore, GoodFirms stepped forward and hosted this webinar.

Quick Highlights 

-The significance of online reputation

-GoodFirms and how it can help you

-Research Process

-Review process

-Creation of tenacious profile on GoodFirms

-Benefits of getting featured on GoodFirms

The significance of online reputation

Online reputation is a strategy to monitor, identify and influence your digital presence and credibility.

Why it matters?

Having a good reputation in the technology world a) drives traffic, b) help you in showcasing your talent and expertise to the new clients.

How a company can earn it?

With good client reviews. Yes, client reviews is a major factor that helps in decision making. If the clients give useful and good reviews about your company, the probability of getting more projects increases. Plus, it helps in developing a good rapport with your client for long term.

What is GoodFirms and how it can help you

GoodFirms is a B2B research firm that magnifies company’s credibility and visibility gauging a dozen of parameters including industry experience, client reviews, focus area, market penetration, and ability parameters.

GoodFirms costlessly helps you with;

Reputation Management with focused client reviews: Client reviews are the powerful autonomous content that speaks for your technical skills and ability.

GoodFirms provides you the free platform where you can list the reviews of your key clients helping others to know their experiences working with you.

Focused clients that highlights your quality and competency are also the elements of social evidences. We share such reviews across our social media platform helping you strengthening your online visibility.

Furthermore, we also take reviews on your behalf so you don’t have to ask for and follow up for public reviews.

The positive reviews and social evidences positions you as the market leader and increases the trust amongst the service seekers.

Well! You can even add these reviews and ratings on your website by using GoodFirms’ Badges and Goodboxes.

Research Process

GoodFirms thoroughly analyse each company on the basis of above stated parameters including the information the company provide to us. This helps in determining company’s overall deliverability and focus.

Each of the six parameter has a score of 10. Therefore, the overall score is calculated out of 60 score points.

A quick look at the mechanism of each of the six parameters:

-Client Review counts on client satisfaction rate which depends on the project timeline, working experience, problem solving ability, quality solution and budget offered by the company.

-Portfolio counts on the types of projects a company has done so far - their ability to face challenges and solve complex issues, tools and technologies used, languages and platforms used, etc. Basically, it reflects the services you offer.

-Market Penetration counts on the industrial sectors and different categories a company has provided its services to. It also considers client penetration. Meaning; which part of the country your clients are from.

-Industry Experience counts on the years a company has served its clients with qualitative and problem solving solutions. It also considers your media presence, awards and accolades, and publications like eBooks, case studies, white papers and more…

-Ability Parameters are category specific. For instance; a mobile app development company will have App Design and App Development as two ability parameters. It solely depends on the quality, deliverability and focus related to the project in the review.

All these parameters matters while we perform evaluation task of each company listed at GoodFirms. We start our evaluation process after the company submit us the client review as it weighs high in our methodology.

Review Process

Companies find the review process complex. They think the more they submit the review the higher they get ranked. It’s true indeed. But truly speaking, client reviews is a real deal. Submitting just one useful review also helps you in gaining good score and chances of your company ranking at the top increases.

We have a defined review process which square ones with the successful submission. Once the client submits his review, we carry out a verification process to screen for the genuineness. And, only after that a client is contacted for a short feedback either via phone call, email or link to the written review option. Though we consider other social evidences when the client is contacted via phone call or skype yet,  we prefer client’s Linkedin account for the verification process.

These efforts are put in order to make sure that the review has come from a genuine person and is not from a deceiver who is directly or indirectly connected with that company.

Creation of a Tenacious Profile

Today, when the competition is becoming tough day by day, it has become a requisite for you to show your company’s talent, expertise, folio, reliability score to the service seekers.

For that, you need to add,

-Company Description that outlines what service you provide, the sectors you serve, the value it holds, company process etc.

-Tagline that defines your company’s vision and mission. It has noticed many times that companies submit “Top App Development Company in New York” sort of a tagline. Would like to inform you that such taglines won’t add value to the quality services you provide to your clients.  Taglines should be short, crisp and catchy that holds seekers to your website.

-Email id acts as a backup in case you lose access or sending request for project proposals.

-Phone Number in case we need to get to you.

-Key Clients and recent projects add value to your company’s reputation. Further, submitting these will glance seekers the brands you have work with that ultimately helps you in scoring a good trust score.

-Focus Area sheds the light on the technology platform you have focus. For instance; a company having 100% focus in mobile app development will have an advantage over other companies having focuses divided in mobile, web, software and other categories. But 100% focus in mobile app development will also limit this company to get ranked only in the Mobile App Development listings.

-Certifications help you in creating a good impression on service seekers that you follow a standard approach to align processes and work.

-Category specific reviews help you in making your ranking better. So try focusing on a single category.

-Portfolio & Videos is another way to help you in strengthening your profile. Therefore, it required for you to keep adding your recent work often in order to drive traffic and increasing your online visibility.

-Widgets boost the visibility. It helps you improve trust among your audience and garner strong online reputation. These widgets let you showcase real time reviews therefore you can embed these using the code snippet and links.


Benefits of getting featured on GoodFirms

There are two types of listing; 1) Directory listing 2) Research listing. Research is wholly based on your research and review score which remains unaffected until you submit your recent projects and reviews.

A company with one strong and useful review can also make space in the first page of the research list. And, it may happen that even after submitting 10 client references your company does not appear in the list. Thus, this criteria is directly linked with the qualitative reviews and not the numbers.

Directory list is controllable to some extent. You can position your company in the directory list using either of the two approaches; a) submitting more category focused reviews b) becoming a paid sponsor of a particular category.

We ensure the companies that are listed at the top get more organic visits and strong visibility.

This is it!  To dive deep on how GoodFirms can help you improve your company’s online reputation, walk through the ppt and video. Click here to take a look at the ppt.

Lay your eyes below for Video;

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