Synopsis:

The telecom industry globally is in a very envious position with its dynamic reforming and Transforming Business trends. The entire world keeping a Hawk’s Eye on each others progress as every player has every day something unique to offer. Digital marketing in the telecom industry, in particular, is a big challenge with its aggressive and volatile innovative tools, applications, marketing strategies, etc.

Globally Telecom industry with an estimate of reaching $ 500 billion by 2020 Mobile Apps has shaken the consumer world enticing the businesses to join them rapidly (as per the study by Enterprise Research Store). Organizations like frenzy are vying mobile apps as a magic wand to tighten external customer engagement spurring business process transformation. Achieving stupendous productivity gains by way of enterprise apps is apparently mobilizing business-critical workflows and daily tasks respectively. It is thus obvious that leading mobile companies who spend a fortune ($500,000 to more than $1 million per custom mobile app.) are extremely cautious as to how the apps are being developed, distributed and adopted respectively offering ROI potential by a volatile percentage of estimated end users. Incidentally, portability and mobility of different devices and apps have dramatically changed consumer’s expectations and user market in recent times. It is perceived that the market with apps for consumers or for employees must take into consideration, addressing specifically to privacy, security, integration of other apps, data governance, social media integration, platforms, and disparate data sources and related issues as well.  Expertise in managing mobile apps can go a long way in expanding business opportunities with a sharp competitive edge. High-performance solution-swift access and workflow, data sharing combined with smart data discovery, advanced analytics, plug and play predictive analysis and smart visualization are brownie points. Today the business houses all across are focused on employee empowerment which is greatly relied on having the right tools and easy-to-use solutions not only to leverage skills of employees but also knowledge. Mobile apps can very effectively kick start business process transformation initiatives in sales and field service in a very big way. The youth of today is going to benefit this in a very big way as they extremely IT and market savvy.

Companies, therefore, find it extremely sensible in investing in mobile for their sales and marketing pool as it helps in supporting and strengthening the sales requirements viz. offering quotes for contracts, tenders and accessing CRM data, etc.  With ample options for supplies, the market has become highly bargaining and negotiating hence the success. These apps are proving great revenue-generating measures facilitating their day to day activities as convenient, comfortable and cost-cutting. Building additional functionality into mobile apps is highly successful for sales and marketing personnel to close deals instantly on the spot. For example, the app allows the ability to procure customer’s electronic signature instantly during a client meet leaving no opportunity to have the deal go out of hand in the present fierce competition scenario.  Field services that make up to 15% identified deployments are proving extremely useful for field service workers in searching for various data, the configuration of equipment, processing of various orders or tasks, etc. They find it efficient, accurately streamlined and extremely handy in reporting site location activities. The apps are proving extremely beneficial to companies as it is a huge cost-cutting and manpower saving devices. Especially Office productivity apps used for project management, expense reporting, business intelligence reporting tools, scheduled meetings are said to comprise 12% of enterprise mobile apps deployed.  These apps have also been successful in interaction with in house employees among-st themselves as well as with counterparts collaborating from the mobiles without having to remember and recall tedious extensions or conference lines etc. Isn’t that extremely fascinating and exciting?

Conclusion:

To conclude it is rightly said that a leader who is tech-savvy and connoisseur of tech equipment can turntable in every field. After all which Government, Company, Enterprise, Institution, and Industry would not welcome an increase in revenue, productivity, cost-cutting, efficiency delivered through convincing and enterprising mobility exercises. Today the Sky Is the Limit for availing mobile apps for almost anything. Technology has simplified and secured millions of lives globally.

I would appreciate it if you shared your valuable comments along with circulating this blog as an inspiration to offer more....cheers.......