Healthcare Industry is one of the earliest and largest adopters of cognitive technologies. Whether it is AI or Machine Learning or the latest IoT smart devices, healthcare not only has a large number of enterprise applications, but it also has numerous open market applications like health tracking applications and other wearable smart devices.
Market Scenario of Healthcare Applications and Wearable Technology
If we talk about wearable devices and health applications, the market is growing with each passing day, and the industry is observing one of the highest growths around the world as people are inclining towards a hygienic lifestyle. According to a recent survey conducted by IDTechEx in 2019, the wearable technology market was worth over $50 billion.
Not only are the number of wearable technology providers increasing, but the number of healthcare app users is also increasing at a tremendous pace! It was also found by Statista that the number of people using fitness apps will surpass 353 million by 2022. Also, it was found that healthcare apps have the highest retention rate in all the mobile app categories, which means that once you deliver satisfactory user experience, the users will become loyalists and would dedicatedly use your application.
Healthcare Application Market Expectations
So, the market is booming, and there are potential users in the market who are adopting healthcare and fitness tracking applications. One thing is certain that with the increasing number of users and demand, the number of application providers is also increasing. Thus, when you plan your healthcare application, you have to ensure that your application is developed, positioned, and marketed in the best possible way to create traction that your application deserves. While app positioning and marketing are important, they are solely dependent upon the features and functionalities that the application provides. Thus, the success of your healthcare tracking application is solely dependent upon the healthcare application development and the features that you incorporate into your application.
While every application has its points of difference, there are certain points of parity that each healthcare tracking application must have to make their application relevant to their users! To help you make an informed decision, here are the five essential modules that each healthcare tracking device must have apart from various tracking of the user’s vitals.
Modules in Every Healthcare Tracking Application
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Synchronization With Smart Watches and Wearable Technology Devices
Many wearable technologies are solely dedicated to fitness. Apart from that, smartwatches are one of the fastest-growing technology devices! According to Statista, the smartwatches market would grow by 50% to 150 million units delivered by the end of 2022! The figure exceeds the number of smartphones and PCs as well.
These numbers indicate that Smartwatches and wearable are the potential future of healthcare tracking applications. If you wish to succeed in the healthcare app market, your healthcare tracking application must provide seamless user experiences on smartwatches and wearable devices. If you plan this before development, you can ask your Healthcare Application development service provider to keep the smartwatch development in the first or second phase and choose the development technology that is scalable and supported in embedded devices.
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Personalization Features
Personalization is the need of the hour. No matter what category your application belongs to, your app must have certain personalization incorporated in the app navigation to ensure user experience. Since your application is all about tracking the vitals of the user who owns the application, you can easily make the app experience personalized.
Right from their body measurements to workout plans to diet charts and other such information, all these inputs and displays must be personalized. Apart from that, you must also allow users to personalize their dashboard, their app UI, and other such information layouts so that they can set app features and displays according to their preferences. Even the push notifications and emails or app messages that you push to the users can be personalized. Personalization plays a vital role in delivering satisfactory user experiences. Thus, you must plan micro-level personalization to keep your application relevant to your users.
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Gratification and Gamification Modules
The next generation of the world prefers to be gratified for their actions and accomplishments. Whether it is a good photo on social media or the post-workout accomplishments, the gratification of actions can boost their morale and increase their liking for the platform. Especially if your healthcare tracking application is having weight training modules introduced, providing gratification after certain milestones can create a positive impact on the mind of the users.
Many applications provide actual rewards like shopping vouchers and points that can be redeemed for in-app purchases or external purchases; others provide medals and badges to those who complete their milestones. Apart from gratification, gamification can also increase the daily usage of the application! When you create a competition amongst users, they tend to be more dedicated to the application. Both of these modules are essential to increase the daily active users of the application, and it provides them a reason to revisit the application not just once but several times a day. Thus, in the long run, the users will become dedicated to your application and also invite their kin with positive word of mouth.
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Scanning Options
Users nowadays prefer applications that have automation capabilities and do not like or prefer manual inputs. Whether it is to input the food calories that they intake daily or to check the nutritional value of products; your application must skip manual entries and replace them with scanned and automated inputs. These small things shape the user experience, and because of such small features and functions, your users will rely on your application more than those that have manual inputs.
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SOS Alerts
One of the biggest functions that the Healthcare application must provide is emergency alerts. These small push notifications can go a long way in terms of user reliability and app liking. For instance, when the user is having an increased heart rate or any of their vitals are increased above the normal level, your app must send them notifications to alert them and, if possible, also send solutions or suggestions to bring the situation under control.
Also, for those applications that are targeting isolated families and elderly people, they can introduce one button SOS calling or texting feature in case of an emergency. This feature will be one of the biggest reasons for the users to install your application.
Summing Up!
If we are to analyze the product lifecycle stage of Healthcare applications, the market is still in its growth stage and holds a lot of potential for those who wish to make a fortune by launching their Healthcare application. The modules suggested here will help you make your application relevant to your users and encourage them to stay active and dedicated towards your application. But, you must collaborate with an ideal mobile app development partner to determine the points of difference that would help you gain a competitive edge in the market and gain optimum profitability and traction towards your Healthcare mobile application.
