Internet marketers and website owners always look for new and effective social media marketing tools. While conducting social media campaigns, SMM specialists have to analyze competitors, measure audience reaches, the effectiveness of their pages and adjust strategies accordingly.
Indeed, it’s true that the performance of a modern digital marketing professional depends not only on his/her experience, creativity, and other professional skills but also on the tools he/she uses.There are a lot of social media analytics tools available on the internet.
All of them differ in cost, functionality and supported networks. Well, below mentioned is a researched list of 12 different Social Media Analytics Tools that help simplify SMM work for top social media marketing companies in learning consumer behavior patterns and increase the capabilities in social networks by leaps and bounds.
1. Sociograph
Sociograph is a free analytics tool for Facebook groups and pages, which allows you to view your posts in chronological order and get information about dates, message types, authors, statistics on promotions, comments and reviews, and content preview. You can sort your messages to determine the most popular SMO campaigns and view messages in specific time ranges. You can also view your community’s overall activity during the year, month, or user time frame. Sociograph allows you to track your SMO activities and compare them with competitors in an easy way.
2. Agorapulse
With Agorapulse, you can easily analyze and manage all of your social media content in a natural way. It allows you to manage your Facebook team and invite people to contribute to social media management tasks. This tool will enable you to compare your page with your competitors or other successful pages for some key indicators, such as customer interaction, leads, sales, page views, etc. You can get all your performance analytics on PowerPoint. Agorapulse stores all your data, such as comments, suggestions, promotions, mentions, personal messages and all interactions with your fans.
3. Buffer Reply
Buffer allows you to track Twitter, Facebook, Messenger, and Instagram. You can receive information about each client and give them personalized answers. In the comment section, you can insert Emoji and GIFs.
4. Hootsuite
The Hootsuite service is designed to manage your activities on different social media networks, such as Twitter, Facebook, Instagram, LinkedIn, etc. Just choose one plan to get access to various useful tools like planning and analytics.
Using Hootsuite, you can set up endless content streams in social networks, where there are references to your brand, selected keywords, hashtags or geolocations. It quickly gets various applications that are relevant and useful for business. It gives a significant boost to your social media marketing skills.
5. Sprout
Sprout is a powerful social media management software. It has two separate functions: monitoring and content management in social networks. You get instant notifications and references via mail. You can find specific keywords on Twitter or Instagram when someone talks about your brand without mentioning your profile on social networks.
6. Brand24
Brand24 is a powerful tool for all social media specialists. It keeps track of your brand not only on social networks but also on blogs, forums, and other sites. Using this tool, you can analyze the coverage of your social media campaigns, respond to negative user feedback quickly. You can enjoy a demo version of this tool for two weeks free of cost. After the trial period, you need to choose from Plus, Premium, Max packages.
7. Talkwalker
Talkwalker is one of the most potent media monitoring tools with multiple features and functionalities. It can track print, television and radio broadcasts and has image recognition technology. So, visitors can easily find your brand on different social networks even if it is not mentioned in the title. It supports more than ten media platforms, websites, and channels (TV and radio). As per your needs, you can choose Basic, Corporate and Enterprise package.
8. NUVI
NUVI automatically collects data from social networks in real-time and displays them in visualizations. It will help you to make decisions faster and more efficiently while optimizing websites for different social media channels. NUVI allows you to publish and schedule posts, analyze online activities and create reports just like any other social media tool. The cost of using this tool depends on individual needs and chosen toolkit.
9. HubSpot
HubSpot is a comprehensive marketing automation software that helps a lot in SMO, SEO, Email Marketing. HubSpot integrates many components of marketing (such as customer relationship management and social network) and enables you to control potential customers in social networks smoothly. It supports Twitter, Facebook, Linkedin, Google+, Xing, YouTube, different blogging platforms with RSS feed, and Pinterest. It has four tariffs, which differ in a set of functions and cost- Free, Starter, Professional and Enterprise.
10. Union Metrics
Union Metrics is a social intelligence service that helps you to boost the overall outcome of social media campaigns. With its help, you can monitor and analyze posts, follow competitors and trends, conduct research and perform different tasks effortlessly. It supports Twitter, Facebook, Instagram, Tumblr.
11. Social Mention
Social Mention is a free search engine for all SMO individuals. It allows you to find web content by key phrases and terms, explore what people are saying about your brand, service or product and easily evaluate negative, neutral or positive comments. It supports Twitter, Facebook, YouTube, Google, different websites, blogs, bookmarks, images.
12. Keyhole
You will be pleased to know that Keyhole analyzes your hashtags, keywords, and accounts instead of searching for individual references to the brand. Using this tool, you get essential information about SMO campaigns- the best time for publications, analytics views, likes, comments. This data helps you to make your social posts more effective and yielding. You can use it free of cost for a certain period and choose a specific package from Professional, Team, Corporate, Agency and Enterprise. The company gives you a 10% discount for a one-time payment of an annual subscription for all packages.
Final Words
One must always keep in mind that the key to success in social networks is keeping track of what the audience is saying about you. It is highly important to know about the competitors and the market in general. Using the aforementioned effective social media analytics tools, you can identify your customers very well, efficiently optimize SMO campaigns, and generate more leads/sales every day.
