Synopsis :
Too many options make a selection a rather difficult proposal, especially with mobile applications (more than 2 million apps) where innovations and recreations rule the roost. Being in the competitive mobile app space it becomes all the more a task to edge with proper skills and methods of marketing to be predominantly visible. This is a major issue worrying today many mobile app publishers and marketers. But human beings do not rest with constraints infact they innovate and improvise methods to combat obstacles. ASO – app store optimization is precisely the remedy. This is a wonderful process which optimizes mobile apps to wonderful higher ranking in app store’s search results. In short higher the app ranking in app store search result, better the potential and visibility to wide range of customers. This magical process translates into more growing traffic on the app’s page and app store respectively. The objective of ASO is to bring in more traffic to app’s page (app store) facilitating searchers to initiate downloading the app. Hence the knack of using and choosing appropriate keywords makes you identify a prospective customer which obviously is a success story of any marketing plan. Once you have mastered this art you have solved the insurmountable marketing puzzle in mobile app world.
ASO:
Therefore is so important that, if not used, your app’s search ranking dwindles drastically. Therefore missing out on vast discovery in the world of app store searches, which is a lifeline for any product survival. ASO therefore works like an Aladdin’s Lamp and demands improvisations practically every week to derive remarkable impact on the app’s ranking popularity and success. However the market also speaks of a new paid product called Search Spike for iOS which is quite successful in procuring huge keyword rank improvement. Vastly influencing Off Store factors such as – CTR and Downloads. As a result lots of campaigns are busted in the market by numerous developers to ensure that their apps grab fair rankings such as Download volume- Apple rank app in App Store. Consequent many app developers chase to run numerous campaigns with an objective that their apps procure better visibility and rankings. Implementing this is very crucial hence it is important that one is familiar with the mechanics of ASO.
Conclusion :
- It is very essential that the Title contains keyword that is capable of inducing heavy search traffic. This obviously demands good research, especially when there is a change in the title which proves to be risky. The moment your App starts gaining higher ranking and reviews it is likely that by word of mouth the app gets wider publicity.
- Appropriate usage and selection of Key words is a core skill not only to target audience but to monitor and evaluate competitor’s activities for comparison on weekly basis. However these can be modified and optimized periodically.
- Although number of downloads play a vital and important role to ASO apparently, you don’t have complete control over them.
- Ratings and Reviews - although rather difficult to control, however there are measures and ways to motivate the users as satisfied customers imparting positive ratings and reviews.
App rank Corner Optimization Tool helps in becoming more visible on Apple Store.
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