App Designing (UI/UX)

Importance of UI & UX in Creating a Successful Mobile App

Importance of UI & UX in Creating a Successful Mobile App

The world is completely occupied with technology and digitalization. The increasing number of mobile apps in almost every industry, from commuting to social networking, is astonishing.

As people, we rather not spend too much of our time on the internet or mobile applications, as fast and more straightforward solutions are the way of the present. However, this new global trend and way of life make it a challenge for entrepreneurs and enterprises to maximize their user engagement within a few seconds. It also leaves a big space for top mobile app design companies to think out of the box, find ways to make the mobile apps outstand among competitors and learn how UI and UX can help with that.     

Let's be clear on what exactly is UI and UX, and before we learn about how important UI and UX is in creating a successful mobile app. 

Are UI and UX the same?

A lot of times people confuse UI with UX or vice versa, and that’s one of the most common mistakes.

UI is the process that improves the presentation and interactivity of the mobile app, and its primary focus is on the looks and visuals of the app, which is why UI designers need to take a creative and convergent approach and find ways to enhance the look of the app and improve user interaction of the app. UI designers can help make every app screen, button and other visual content in the mobile app look like they belong there, with the help of their unique visualization skills. Along with creative thinking, UI designers should also have the fundamental knowledge of the tools and techniques that are needed to create a better mobile app UI while staying put with the user’s requirements. Some tools that UI designers use include Adobe Photoshop, Adobe XD, Illustrator and sketch.  

On the other hand, UX entirely works on the wireframe of the mobile app and appropriately structuring the entire app components to build the user flow. It is all about constructing the basic skeleton and flow of any mobile app. To be a successful UX designer, one would need a combination of both creative thinking and a critical approach. UX has to do more with the enhancement of users’ experience and create a user-centric app design, which is also the major goal here. Another element of UX that plays a significant role is the consideration of the users' needs and research. Also, frequent usability testing is critical to making sure the app is proceeding according to the basic skeleton, and this also helps cross-check all other components.   

To some people it may seem like UI and UX can be swapped with each other, but there is a thin line of difference among the two concepts and understanding this difference is significant to create a successful mobile app. Let’s take the next step and learn about the core elements of UI and UX designing that can help create a successful and useful mobile app.   

Fundamentals of UI Designing

UI-in-mobile-app

  • App Layout

App layout is an element of UI designing where designers try to utilize the space between the details and make some sense out of the clutter, in the best way possible. The app layout needs to be designed in a manner that must not confuse the users and every element in the app fits perfectly for its use and at its placement.

  • App Visual Design

The UI designer needs to have a solid creative visualization of the mobile app as it directly impacts factors like user interaction and engagement.

  • App Color Scheme

UI designers cannot use any color in the app unless it goes with the app theme and the overall brand. It is suggested to use a maximum of 4 to 5 colors in an app to avoid unnecessary mess. Moreover, designers choose the material design colors for Android apps and human interface guidelines for IOS.   

  • App Typography

To maintain a branded aesthetic look throughout the mobile app, the designers are suggested to use one font. And if need be, they can play around different styles of the same font.

Fundamentals of UX Designing

UX-in-mobile-app

  • Initial Research

The first step for UX designers is to know and understand user’s needs and perceptions, and industry trends to create a successful mobile app.

  • Consistency in the App

Consistency throughout the app is essential, and it is UX designer’s job to maintain it. They should keep the style consistent across the app, so there is no need to make amendments again and again based on the user’s requirements.   

  • Prototypes and Wireframes

One of the major tasks of a UX designer is to create wireframes, and user flows according to user’s requirements. Developing an interactive prototype is a recommended practice for successful mobile apps, they help a designer to maintain consistency and transparency among different teams and resources working on the app, which would ultimately contribute to better user interaction. 

  • Intuitive

The flow of the app and every user interaction should feel natural and convey the correct message to the user. Furthermore, it is also important that every user action is acknowledged, so they have a better idea about the app flow. 

CONCLUSION

The above information must have made you understand the own importance of both UI & UX along with the difference between both the aspects in the concept of app designing as a whole. Make sure that you hire one of the top mobile app development companies to benefit from the knowledge and expertise of their app designing, which is highly requisite for a successful mobile app in the long run.  

Syed Waqas Saghir
Syed Waqas Saghir

Syed Waqas Saghir, who currently works at Tekrevol, is an Inbound Digital Marketer, E-commerce SEO Specialist, Digital Strategist & Hubspot Inbound Certified Professional. For ten years, he has been part of Digital Marketing Industry & has expertise in Project/Brand Management, Internet Marketing, Search Engine Optimization, & Specialization in E-commerce, & Social Media Marketing. 

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