Avant Amour

Avant Amour is a founder-led qualitative research firm helping D2C and digital-first brands in
India understand what consumers actually do — not just what they say. Led by Arrpita Ghosh
Hajra with a vetted network of senior collaborators, the firm specialises in ethnographic and
observational research, supported by in-depth interviews, WhatsApp diary studies, focus groups

and UX research.
Where analytics tell you what churned or converted, ethnography explains why. We meet
customers in their own settings, connect observation to pattern, and sit with your team to convert
findings into shippable product, positioning and pricing moves.
Based in Delhi and Kolkata, serving brands across India. Certified to ISO/IEC 27001:2022
(information security) and ISO 9001:2015 (quality), EAS / IAF-accredited.