Baud

Baud is a branding agency and strategic design consultancy founded in 2006, with offices in Madrid, Barcelona and Pamplona. We help organisations grow through their brand: from diagnosis and business strategy to identity, packaging, retail spaces and digital products.

Our method works in three blocks. Vision: diagnosis, research, business and brand strategy, purpose and roadmap. Creation: brand architecture, naming, verbal and visual identity, and packaging. Experience: retail spaces and commercial architecture, digital products, e-commerce and the rollout of the brand at every touchpoint.

We are a senior, multidisciplinary team of strategists, designers, architects and digital specialists. Our in-house architects design retail spaces and manage the build, so strategy and execution stay in the same hands.

We work for B2B, B2C and DTC brands in food and beverage, wine and spirits, beauty, retail, healthcare and consumer goods. Our clients include González Byass (Tío Pepe), Osborne, Clarel, El Corte Inglés, Carrefour, Bodegas Muga, Sanitas, Unide, Cacao Sampaka and Ultralytics.

Baud has won Gold and Silver at the II AEBRAND Awards (2024) for Clarel, Laus awards and Pentawards. We are members of AEBRAND, the Spanish association of branding companies, and our CEO, Carlos Corral, teaches Brand Management at IE Business School.