BLEND Localization

Transcription – the process of taking your audio or video files and writing down the content – is a crucial first step in localizing audio-visual assets. Once a file is transcribed, the transcription can be handed off to a professional translator to convert to another language, creating a usable script for voice or video actors to read from when creating multilingual podcasts, marketing videos, training videos, and more.Transcription services are not only useful for the ease a transcription provides for translating your video and audio into other languages, it also helps boost web visibility. Transcribing videos or podcasts, for example, and including a transcription alongside these assets allows search engines to read and rank your content in the search results. Once a piece of content is transcribed, it’s also easier to transform it into a blog post, bite-sized pieces for social media, and more. Plus, your content becomes accessible to those who are hard of hearing.