Chinese GameLoc

Chinese GameLoc – Chinese Localization, LQA and China Market Support for Indie Games

Chinese GameLoc is a Warsaw-based Polish–Chinese studio helping indie game developers and publishers reach Chinese players through Simplified Chinese game localization, Chinese LQA, cultural adaptation, social media marketing, community management, and influencer outreach.

We combine European business standards with first-hand knowledge of the Chinese gaming market, Chinese players, and local gaming platforms. Our team works directly with international indie studios and publishers, providing practical support from localization and testing to building visibility and communities in China.

Our Services

Simplified Chinese Game Localization
Professional English-to-Simplified Chinese localization for PC and console games, including dialogue, UI, menus, subtitles, store pages, marketing content, and game-specific terminology. We focus on natural, context-appropriate Chinese rather than literal machine translation.

Chinese LQA & In-Context Game Testing
We test localized games directly in playable builds to identify linguistic and technical issues such as incorrect UI text, missing characters, font problems, truncation, placeholders, untranslated strings, inconsistent terminology, and context-related translation errors. We can also provide regression and patch testing for updates and DLCs.

Cultural Adaptation for Chinese Players
We review games and marketing materials from the perspective of Chinese players, identifying cultural, linguistic, and communication issues that may affect player understanding, reception, or community discussions.

Chinese Social Media & Community Management
We help studios establish and maintain a presence on Chinese gaming platforms including Bilibili, Heybox and Rednote (Xiaohongshu). Services include localized content publishing, community interaction, player communication, and ongoing account management.

Chinese Influencer Outreach & Marketing
We research and contact relevant Chinese gaming creators on platforms such as Bilibili, Douyin, and Kuaishou. We identify creators whose audiences match a game's genre and target players, manage outreach and communication, and coordinate promotional campaigns.

China Market Advisory
We help Western and European indie studios understand how Chinese PC players discover games, where they discuss them, what localization issues matter, and how to build visibility without necessarily relying on a Chinese publisher.

Why Chinese GameLoc?

Chinese GameLoc has supported over 90 games and DLCs and has localized more than 1.7 million words into Simplified Chinese. Our portfolio includes indie and AA titles across multiple genres, with services ranging from full localization and LQA to ongoing Chinese community and marketing support.

We are a small specialist team rather than a large localization agency. Clients work directly with the people responsible for their projects, allowing us to combine professional project coordination with native Chinese language and market expertise.

Our goal is simple: help good games communicate naturally with Chinese players and give international studios a practical way to build visibility in China.