dado studio

dado is a behaviour-led design studio based in London. We design products, platforms and brands around real human behaviour — shaping clarity, trust and long-term use. Our services span behaviour-led strategy (behavioural research, product and platform strategy), product & experience design (UX, UI, web, app and AI-driven platforms), brand systems (strategy, visual and verbal identity) and GTM adoption & optimisation (onboarding design, product adoption, behaviour change). With 150+ projects delivered, we partner with ambitious brands including Tong Global, Kinetic Business Centre and Reload Clinic to improve how users interact with their products and platforms.