Overview

About Do Words Good

Do Words Good is a copywriting and brand language studio for challenger brands. We help brands work out what to say and how to say it, then make sure everyone (AI included) can write it consistently. That means full verbal identity guidelines, website and brand copy, custom AI copybots that actually write in your voice, and hands-on workshops for marketing teams. Run by brothers Jack Barclay and Joe Karaali-Barclay, we’ve written for 300+ brands including Beachbum, Vodafone, Discord, OVO and the RNLI. Fully remote and UK-based. Book a free intro call or try our free AI brand voice audit.

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Focus

Service Focus of Do Words Good

How the team's effort is distributed across services.

80%20%

Industries Focus

20%20%10%10%10%10%10%10%

Client Focus

Small Business50%
Medium Business30%
Large Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
Brand voice copybots for clients
Claude
Brand voice copybots for clients
Lovable
Brand voice audit for clients to check their voice
Selected Work

Client Portfolio of Do Words Good

Where their work concentrates - by industry, budget, and timeline.

Clients: 12

OVO EnergyVodafoneBeachbumAnimalToast AleMerckNursemDr DentKOMOJUWorld MobileDiscordRNLI

Where we are

Locations (1)

Offices where Do Words Good operates.

Headquarter
United Kingdom

United Kingdom

The Courtyard, The Old Monastery, Windhill
Bishops Stortford, Hertfordshire CM23 2ND