Fragtal Branding & Design

Fragtal is a strategic branding studio based in Colombia. We partner with founders, scale-ups and established companies in the US, Latin America and Spain that need a brand built on strategy, not decoration, and a design system that carries it into every touchpoint.

Every engagement follows the Fragtal Method, our five-phase process: Diagnosis, Strategy, Identity, Activation and Expansion. Before we design anything, we define the business model, ideal customer and value proposition, so every visual decision has a commercial reason behind it.

What we do:

• Branding: brand strategy, brand audits, naming (market study, phonetics, trademark viability) and visual identity systems with complete brand guidelines.
• Web design: corporate websites, e-commerce and UI/UX built around your brand and your conversion goals.
• Packaging: packaging systems and print pieces that turn your identity into a physical product experience.
• Social media design: branded content systems, templates and campaign visuals that keep your brand consistent across every channel.

Because strategy, identity, web, packaging and content are handled by one senior team, the brand stays coherent from the logo to the shelf to the feed.

Our work spans healthcare, technology, food and beverage, fashion, real estate and education. Clients include Pontificia Universidad Javeriana, Neivor (proptech, Mexico), Livanty Sportswear and maxillofacial surgeon Dr. Juan Peña Lares.

345+ projects · 23 countries · 76 training sessions delivered · Top Rated Agency on Sortlist

We work in English and Spanish, and every project is led directly by our founder, from the first call to launch.