Global MMK GmbH

Global MMK GmbH is a Germany-based sports and entertainment media analytics and consulting company founded in 2005. The company provides data-driven services designed to help sports organizations, rights holders, sponsors, broadcasters, and brands understand and optimize their media exposure and commercial assets. Its services include media monitoring, TV-rights controlling, sponsorship evaluation, auditing and consulting, big-data analysis, and anti-piracy solutions.
Global MMK combines proprietary technology, media data, and human expertise to deliver insights across television, digital, social, OTT, and other media channels. Its platforms are designed to provide comprehensive audience and media-visibility analysis, including real-time monitoring of sponsor visibility and coverage. The company has developed solutions capable of monitoring thousands of media channels and supporting a 360-degree view of audience engagement.
The company operates internationally and has worked with prominent sports organizations and brands, including the NBA, MLB, Bundesliga, Ligue 1, and Red Bull Media House. Its focus is on providing accurate, actionable intelligence that helps clients measure media performance, evaluate sponsorship value, protect broadcast rights, and make better commercial decisions in the rapidly changing sports and entertainment media landscape.