“The best data partner we've worked with — they solve the real problem, not the symptom.”
We'd already tried and failed once to build self-service analytics, so the real question wasn't whether gloozd had good tools—it was whether business users would actually adopt them or abandon the system like they did before. Gloozd's answer was a bet on simplicity: BigQuery as the single data layer, Looker's LookML for a unified semantic model, and a drag-and-drop builder plus AI assistant to remove the technical barrier entirely. That foundation made all the difference. Adoption actually stuck because they fixed the underlying problem first—the data architecture and model that had sabotaged us the first time—then built the self-service capabilities on top of solid ground.
