HECHT INS GEFECHT is an SEO agency from Bremen. The brothers Benny Windolph and Johannes Windolph founded it in 2021. Its focus areas are SEO for online shops, GEO (visibility in the answers of AI systems such as ChatGPT, Gemini and Perplexity), entity SEO and semantic SEO. HECHT INS GEFECHT supports owner-managed e-commerce brands whose shops mainly run on Shopware, Shopify or WooCommerce. The collaboration takes the form of ongoing support, starting with an audit of visibility in Google, Bing and AI systems.
After its founding in 2021, HECHT INS GEFECHT initially built websites and optimized them for Google. In early 2024, the agency switched from one-off website projects to ongoing SEO support. Since then, it has specialized in semantic SEO and GEO for e-commerce brands. In 2026, HECHT INS GEFECHT won the SEO Contest by Seobility and Agenturtipp.
The year before, the agency took 3rd place in the Agenturtipp SEO Contest 2025 and received the award for the highest AI visibility (measured by Rankscale).
Benny Windolph is co-founder, managing director and SEO expert of the agency. His focus areas are entities, structured data, semantic SEO, the Google Knowledge Graph and GEO. In 2025, he passed the exam for the SEO specialist certificate (SEO-Fachkräftezertifikat) of the German Association for the Digital Economy (BVDW). He publishes specialist articles for t3n Magazin, OMT Magazin and the OMR Reviews Content Hub, among others. Two specialist articles by him appeared in the magazine of the AFS Akademie in 2024 and 2025. In 2026, he was the guest of a three-part interview series on AFS+.
Johannes Windolph is Co-founder & Sales Manager of HECHT INS GEFECHT and responsible for the agency's marketing and sales. He works remotely from Berlin and was Marketing Manager at the Berlin-based Newsenselab GmbH, the company behind the migraine app M-sense, from 2017 to 2022.
